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This book will assist in making content a superior marketing tool, helping to better communicate corporate objectives to potential clients.

Synopsis

From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel.

The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act.

You'll discover:
- How to understand what your readers need and how to write content that appeals to them
- How to get the desired response from your readers and move them down the marketing funnel
- How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey
- How to creatively turn your content into a story with a three-act structure
- How to write an outline that focuses your writing and kills your procrastination
- What makes writing clear and simple
- How to express your brand’s personality and make your writing recognizable
- What makes content readable, and how to get your readers to stay with you till the end

My background in is marketing, specifically pharmaceuticals, and I found this book, “From Reads to Leads,” particularly informative. Something that I wish was available many years ago when drawing up marketing plans. In many ways this book is more like a workbook, as Abrosymova introduces lots of examples and opportunities to practice the methods she introduces. The lessons have a “before and after” or “not that, but this” illustration so the examples are fully understood.

As Abrosymova states, “People don’t want content made for search engines. They want content that answers their questions, solves their problems, or tells them something they didn’t know.” This guideline is what directs this book. There are not only dozens of good examples to illustrate her point, but she also introduces external sources to support people tasked with writing good content for the Internet. The subtleties of crafting good sentences, written in succinct English, and avoiding verbose descriptions, are foremost in Abrosymova’s mind as she teaches the tricks of the trade.

I am happy to recommend this book, “From Reads to Leads,” not only because it is informative and instructive, but it will also lead to better content on the Internet. As the number of articles, lectures and blogs grow exponentially, we can hope that this book helps to raise the quality of what we read. Secondly, it will make content a superior marketing tool, helping to better communicate corporate objectives to potential clients.

Reviewed by

I'm the author of a dozen books on various subjects, several in Japanese. Recently I published four books on the history of Freemasonry and I have another three books on different subjects on the sidelines waiting to be published. I'm a businessman, working in the medical devices industry in Japan.

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From Reads To Leads: 11 Principles of Writing Content People Will Read and Respond To

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