Introduction
Imagine this. You wake up each day to a business that’s entirely yours: the six-figure Etsy shop of your dreams.
You don’t have to answer to demanding bosses, unrealistic deadlines, or obnoxious coworkers. Instead, you’re free to just create and allow true passion to flow through your work.
You wake up when you want to and work on your own schedule. You have the flexibility to take vacations, spend time with loved ones, and relax with self-care, all while being the CEO of your very own thriving Etsy business.
Your Etsy shop represents who you are and what you love to do, while also making you an income that far exceeds that of your nine-to-five job. You’re able to create, do, and afford more than you ever thought possible.
You make a six-figure income selling your unique crafts to loyal customers who love your shop and are excited to buy from you. The five-star reviews are flying in and your customer base is growing every day. At a certain point, sales become effortless and repeat buyers are the norm.
You no longer look enviously at other successful shop owners wondering, “How do they do it?” because you’re now armed with all the secrets needed to skyrocket your own Etsy business right to the top.
You feel confident in who you are and are excited about what the future holds. You’re no longer afraid to put yourself out there.
You’re the proud owner of a six-figure Etsy business and your shop just keeps expanding from there. You’ve truly made it.
If any part of the scenario above sounds exciting to you, then you’ve come to the right place! This book in your hands is designed to help you achieve all of the above and SO much more. The ultimate six (or even seven) figure Etsy shop that you’ve always dreamed of is now well within your reach.
Whether you’re looking for your Etsy business to be a profitable side hustle that generates extra cash or a full-time income that exceeds your current nine-to-five, this book has all the must-have secrets, tips, and strategies you’ll need to get there.
Maybe you’re brand new to Etsy and starting from the ground floor. Or maybe, you already have an Etsy shop but find yourself frustrated by how little money you earn for your time. Regardless of where you’re starting from, you CAN launch, grow, and scale a successful Etsy business in less time than you can imagine.
This book isn’t just another basic tutorial on how to start your Etsy shop but rather a powerful guide on how to actually make money on Etsy. Lots of money.
We’ll provide the exact step-by-step formula for building a successful Etsy business that rewards your time and dedication through a loyal customer base, an expanding Etsy presence, and a steadily growing income.
If you’re reading this, you’ve already taken the very first step.
Who This Book Is For
This book is the definitive guide to all things Etsy and is designed to help anyone turn their shop into a thriving six-figure business (even if you don’t have a shop yet!).
This book is for:
- Those who are brand new to Etsy and want all the tools necessary to create a flourishing business from the start
- Those who already have an Etsy shop and want expert guidance on making consistent sales, popularizing their brand, and growing their income
- Those who already have a successful Etsy shop and want an effective strategy for taking their business to the next level (aka six figures and beyond!)
In short, this book can help ANYONE in any stage of their Etsy journey achieve the six-figure shop of their dreams. It just takes work, dedication, and mastery of all the necessary steps.
This book covers all the bases of a six-figure Etsy business from the fundamentals all the way up to advanced strategies. Even if you already own a successful Etsy shop, we highly recommend that you go through each step in order, resisting the urge to jump ahead to the advanced strategies.
In our experience, the businesses that never reach their full potential are typically the ones that are lacking in the fundamentals. It’s important to start with a strong foundation, so you can easily catapult to six figures later on. You need to build the launchpad first, in order to skyrocket.
How This Book Is Different
If you’re reading this book, chances are, this isn’t the first Etsy book or resource you’ve ever picked up. Unfortunately, it’s not uncommon for business-related books, articles, and courses to overpromise and underdeliver, leaving you disappointed or confused.
So what makes this book different?
- This book is based on our signature six-step framework for Etsy success. We go through each step in order, so you’ll never be lost or confused. This framework is unique to our book and can’t be found anywhere else.
- This book contains all you need to successfully launch your Etsy business and nothing you don’t. No fluff—just straightforward strategy that works.
- This book explores every aspect of running a successful Etsy business. In addition to in-depth Etsy strategy, you’ll also learn key business principles, mindset hacks, troubleshooting tips, and more. We’ll make sure you’re completely covered, no matter what.
- This book is complete and self-contained. Unlike many business books, ours isn’t designed to upsell you an expensive course or mastermind group. Our entire strategy for Etsy success is right here in your hands.
- This book is written by two entrepreneurs with almost a decade of experience running multiple businesses (more about us later!).
How This Book Works
Every successful business starts with an effective framework. We call ours “The Six-Figure Etsy Blueprint.”
Our goal is to show you the quickest and easiest path to six figures on Etsy. No stress or drama—just results.
In order to achieve this, we’ve created a powerful six-step curriculum that covers all aspects of launching a $100,000+ Etsy business:
Step 1: Start
Step 2: Launch
Step 3: Optimize
Step 4: Grow
Step 5: Scale
Step 6: Skyrocket
The rest of this book covers each of the concepts above in complete detail, including all the actionable steps needed to move forward to the next stage.
We suggest reading through the entire book FIRST before implementing the steps. Once you understand the full framework, you can go over it a second time and begin taking action.
Remember to follow the blueprint in order, resisting the urge to jump ahead. The first three steps are, in many ways, the most important because they are the basis for your six-figure business.
Once you’ve read through the book, commit to learning the framework and putting it into practice each day. Always remember that action plus consistency equals results!
Overview: The Six-Figure Etsy Blueprint
Before we get started, here’s a quick rundown of the six steps, so you know what to expect. Each step builds on the previous ones helping you create a successful Etsy business from the ground up.
Step One: Start
In this section, we’ll cover all the essentials of a six-figure shop, including niche, market research, products, branding, and ideal customer base.
You’ll learn the key strategies that make the difference between a shop that succeeds and one that doesn’t. Once these elements are in place, you’ll have the groundwork needed to grow and scale to $100,000 and beyond.
By nailing this step, you’re nearly guaranteed to have a profitable and high-performing shop.
Step Two: Launch
In this section, you’ll learn how to set up and convert your Etsy shop into a sales machine that generates immediate income. We’ll cover how to open your shop, create listings that sell, price your products, and fulfill orders like a pro.
In order to grow and scale your shop, you’ll need a professional presence and enticing listings. You’ll learn the eye-opening secrets to mastering the Etsy algorithm, taking gorgeous product photos, and choosing profitable keywords that will sell your items like hotcakes.
We’ll share the ideal pricing formula that maximizes both sales and profit margins, along with the must-know strategies that ensure products are shipped quickly and safely, while also saving you time and money in the process.
Step Three: Optimize
In this step, we’ll cover optimization strategies that will supercharge your shop to the best that it can be. You’ll learn how to provide excellent customer service that leads to five-star reviews, positive word of mouth, repeat customers, and increased sales.
We’ll share our simple process for receiving a constant influx of glowing reviews on autopilot from happy customers. We’ll also address how to deal with the occasional difficult customer or negative review in a productive way.
By properly launching and optimizing your shop, you’ll be certain that your business is set up for optimal success, when it’s time to grow in the next step.
Step Four: Grow
In this step, we’ll share the highly coveted marketing secrets of a six-figure Etsy business.
We’ll teach you the powerful marketing principles that will ensure you succeed in any business, as well as the social media framework that results in massive sales. You’ll also learn how to grow your email list, connect with your subscribers, and write powerful emails that sell (without sounding “salesy”).
We’ll explore paid advertising and how to receive the greatest bang for your buck, alongside powerful growth strategies to triple your sales for free with almost no effort.
Our marketing strategies are uniquely designed to skyrocket your income in the shortest amount of time, while also staying true to your brand and who you are (you’ll never feel slimy or icky!).
Step Five: Scale
You’re already on track to build a six-figure business. In this step, we’ll make it official!
You’ll learn all the ins and outs of running a professional business, including setting up an LLC, tackling taxes and accounting, choosing a mission statement, creating business cards, and establishing an online business presence.
While these concepts can sound intimidating, we’ll break down each task in a way that’s easy to understand and effortless to apply, so you can keep building your business without missing a beat.
We’ll also cover outsourcing, which allows your business to soar to new heights with less work and zero overwhelm.
Step Six: Skyrocket (to $100K and Beyond!)
This is it—you’ve made it! In this section, you’ll step fully into the mindset of a successful business owner, so you can continue to grow with confidence and purpose.
We’ll reveal our best six-figure secrets, alongside tips for keeping up the momentum. You’ll also learn how to diversify your Etsy shop by creating a passive income stream that allows you to grow your bank account even while you sleep.
With this step, your income potential becomes truly limitless. You simply rinse and repeat until you’ve reached your goals!
About Us
Before we move on, we’d like to spend a quick moment introducing ourselves.
We’re Alyssa and Garrett and we love helping budding entrepreneurs (just like you!) reach their dreams of a six-figure income and financial freedom doing what they love.
Our story: We met in college where we bonded over a shared love of horror movies, Italian food, and beer pong. Garrett wanted to ask Alyssa out right from the get-go, but before he got a chance, she had already set him up with one of her friends (whoops!).
The timing never worked out for us in college, but eventually, Garrett did ask Alyssa out and the rest is history. We were married within seven months and got started on our shared dream of building a life and business that was completely ours. This was the start of our entrepreneurial empire.
Although we’d each worked on our own business ventures previously, it was our combined experience and unconditional support of one another that catapulted us to the next level. The journey really is more fun when you’re in it together.
Fast forward: Now, we own multiple businesses and make more money than we ever thought possible. More importantly, we live life on our own terms doing what we love the most.
Our passion now lies in teaching others to build their own business empires with confidence and ease. Over nearly a decade of trial and error, we’ve developed an online business strategy that WORKS.
Now, we’re here to teach you. Our in-depth Etsy guide contains the practical steps, rooted in sound business principles, that you’ll need to grow your shop to six figures faster than you could ever imagine, even if you’re a total beginner.
Just believe in yourself, trust the process, and dive right in! Ready to get started?
