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Customer Transformation


Must read 🏆

A comprehensive, practical, and insightful guide that demystifies the connection between customer emotions and a company's bottomline.

Customers are the backbone of every small business. So, as a small business owner, I am always on the lookout for resources that will help me to excel at customer service. I wanted to read this book because I believe I can learn more about customer emotions. In Customer Transformation, Chris Hood provides an insightful and comprehensive guide to help the user navigate long lasting customer relationships.


Chris Hood expounds on the importance of using technology and analytics to

drive transformations that are customer centric. In Customer Transformation, the author goes beyond mere theory and provides a blueprint for implementing empathy driven, customer centric strategies. In today's world of customer enlightenment, it is important for organizations to fully understand how the human-centric approach can positively affect a company's bottom line. The author has done an excellent job of bringing this to the forefront and with over thirty-five years of business development, he is qualified to make the suggestions he is making.


In Customer Transformation, Chris Hood has done the heavy lifting so the business owner can coast along. I love the fact that this comprehensive guide not only touts the potential benefits but also highlights the potential pitfalls. It is always good to not sugarcoat things so the reader will not be surprised at the curve balls that can sometimes appear out of nowhere as a business owner. The author is engaging and practical in Customer Transformation. The questions and exercises will encourage the reader to evaluate and adapt the strategies when necessary.


There are seven sections - referred to as stages - in Customer Transformation. At the end of each stage, there are action plans that the reader can follow if they choose to embrace the strategies found in the book.


If you understand that innovation, empathy, and digital acceleration are the backbone of thriving businesses, but not sure how to get there, then grab a copy of Customer Transformation.

Reviewed by

Mardene Carr is from the beautiful Island of Jamaica. She is a trained Librarian, doctoral student, blogger, author, journal reviewer, proofreader, and editor. She has authored several journal articles and blog posts. Mardene is also a motivational speaker and international student coach.


About the author

CHRIS HOOD is a digital strategist, public speaker, podcast host, and innovator focused on customer-centric cultures and development. Previously at Google, Fox, and Disney, he pioneered transformational initiatives and technologies. view profile

Published on August 01, 2023

Published by CH Publishing

60000 words

Genre: Business & Management

Reviewed by