DiscoverBusiness & Management

Creativity Cycling


Worth reading 😎

In Creativity Cycling, many prominent suggestions are provided for leaders to encourage creativity in their teams to solve complex problems.

As globalization and digitization move the economy forward, workers and businesses are prompted to adapt to a changing and competitive marketplace to a larger degree than previously. A vital skill for adapting to the changing environment is that of creativity: to think outside the box and come up with original solutions to the problems we're facing today, or to view old suggestions with new perspectives. In Creativity Cycling, Barbara Wilson and Tracy Stanley build upon their research on the issue to help individuals and businesses encourage creativity for themselves and their teams through a myriad of advice, illustrations, and tools. 

First, the style and structure of the book is aesthetic, ordered and clear, making it easy to read and understand the points brought forth. Wilson and Stanley also do a great job of presenting an overview in the beginning of “How the book is organised,” and making clear what topics will be discussed in the different chapters. They also summarize each chapter, and point out what they consider to be the key takeaways.

Regarding the content itself, they provide a lot of interesting suggestions for advice and tools leaders could adopt for their teams to encourage creativity. Given that I’m not involved with much leadership in teamwork activities, a lot of the suggestions weren’t relevant for me, but entrepreneurs and managers could surely get a lot more practical results from the advice provided here. As the authors make clear in the beginning of the book, it is written “for leaders who want to help their team solve complex problems by applying creative thinking skills.”

Despite this, I still learnt a lot that I could use to fuel creativity in the way I think about certain issues and problems, and how to encourage myself to be more open and curious about new ideas. Possibly the main takeaway from the book for me was the reference to Jane Henry’s “four Ps,” summarizing the most important conditions for creativity: positivity, playfulness, passion and persistence. I do not need to be a business owner to put this into practice. I can take a positive mindset about being able to think, read and learn; be curious or “playful” about new ideas; consider what really motivates me, and visualize achieving the goals I’m moving towards; and use that to fuel a persistence and dedication in such a search for truth and to reach the goals I’m setting for myself.

I give the work a rating of three, given that I as an “non-leader” individual, so to speak, found it worth reading – and thought it had some great points that I could make use of – but ultimately found that much of the book was impractical considering my situation. For those in leader positions, the score may be higher depending on the degree to which they think they could apply the suggestions to encourage creativity in their teams. I think that “Creativity Cycling” would at least be worth checking out for them in case they could improve teamwork and cooperation by doing so. 

Reviewed by

Avid reader curious to always learn more about human nature and the world at large. Our capacity of reason allows us to explore these wonders, hence Pascal's assertion that "Man is obviously made to think. It is the whole of his dignity, his whole merit; and his whole duty is to think as he ought."

What is Creativity

About the author

I have a passion for creativity, and I work as an executive coach, creativity facilitator and trainer. I enjoy supporting people to be their best and as leaders, to engage their team and use creative approaches to developing their business. If we are engaged in our work, then we become our best. view profile

Published on February 03, 2019

30000 words

Worked with a Reedsy professional 🏆

Genre: Business & Management

Reviewed by