FeaturedBusiness & Management

Branding For Profit


Must read 🏆

In Branding for Profit, Andre Barrett discusses mind blowing practical tactics that any brand can use to create a successful business.

Branding is the great equalizer when it comes to the world of business. So, whether the company is large and established or a small startup, understanding what makes a brand valuable can lead to business success. Andre Barrett provides the necessary information for readers to understand what causes one brand to stand out above the rest. The author provides this information by answering some of the most common questions about brands. Andre reminds large and small companies to pay close attention to the influence that human behavior has on brands.

I love the fact that the author provides real life examples of companies that understand the power of branding. Providing the techniques that big brands use to persuade and influence are helping me as an entrepreneur. I am sure this will also help other persons who will read this book. As a small business owner with a limited budget, I learned a lot about the forces at play behind successful advertising from reading this book. The practical steps for creating a valuable brand without breaking the bank is a goldmine for small business owners like myself.

Branding for Profit is a testament about the power of branding.  Andre Barrett gives a detailed and easy to understand account of the essential concepts of branding. This book is a tool that individuals can use as motivation to succeed in business. By sharing the techniques, the author provides small business owners with a way to learn from well known brands without blowing their advertising budget.

Andre Barrett set out to answer the following four questions:

         Why is a brand so important to a company?

         Why do some brands outperform others?

         What are the particular features of a brand that makes it great?

         What is the effect of a brand on an individual’s purchasing power?

The author succeeded in answering the four questions he set out to answer. As a small business owner, I was extremely interested in reading the book and I was not disappointed. I would recommend this book to any small business owner or entrepreneur who wishes to learn the essential concepts of brands and branding. Branding for Profit should be a staple on the bookshelves of new entrepreneurs who are serious about their brand.

Reviewed by

Mardene Carr is from the beautiful Island of Jamaica. She is a trained Librarian, doctoral student, blogger, author, journal reviewer, proofreader, and editor. She has authored several journal articles and blog posts. Mardene is also a motivational speaker and international student coach.


About the author

A serial entrepreneur who owns business ventures in fitness, real estate, and software development. Born on the island of Jamaica but grew up in London, England. Author of Branding For Profit view profile

Published on October 25, 2020

50000 words

Worked with a Reedsy professional 🏆

Genre: Business & Management

Reviewed by