I have read many comic books and graphic novels, and this definitely ranks up there as one of the more unique that I have read.
The most obvious, and most unique, feature is the inclusion of QR codes throughout the graphic novel. At various points throughout the reading you can access a QR code that then takes you to YouTube. The QR code offers supplementary material (you don't have to view the YouTube clips in order to understand the plot, but I do recommend it) related to what is happening in the graphic novel. The clips are also set to music, which helps to create a certain tone for many of the scenes. I have never seen something like this done before, and it added a really interesting element to my reading. I feel that the addition of QR codes also helps to reflect the time and effort that the author put into creating his graphic novel; it is obvious that the graphic novel and QR codes were well thought out and constructed.
Another aspect of the graphic novel that adds to its uniqueness is the formatting. There are many "splash page" type pages, which help to draw attention to certain things happening within the graphic novel. Some of these splash pages are drawings, and some of them are more "announcement-like" in nature. I liked the addition of them because they shed light on what was happening in the story.
Overall I would count this graphic novel as a win; it was quite different from other graphic novels I have read and it has an interesting plot. Despite this, I took off a star due to pockets of confusion I felt while reading. The formatting of the graphic novel is unique, yet it is hard to get used to at first. I found myself having to reread certain parts just to ensure that I understood everything correctly. Also, there wasn't a lot of differentiation in style between the past and present, which also mildly hindered my understanding of the plot.
I would definitely be interested in reading more by this author in the future, particularly if the uniqueness of subsequent works echoes that of Bear Serum.
A little on the nerdy side.
A lot on the bookish side.