Synopsis
Have you been struggling to sell your books on Amazon?
In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns.
After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book.
In this second book of the popular Reedsy Marketing Guides series, you will learn:
- The fundamental guiding principles of advertising books on Amazon,
- How to build a comprehensive list of product and keyword targets,
- What type of ad campaign will best suit your book,
- How to optimize your click-through-rate to boost delivery,
- How to optimize your campaigns for profit, and
- How to scale and progressively grow your spend while keeping your profit levels.
Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.
by Ricardo Fayet is a game changing guide for authors seeking to master Amazon Advertising and significantly boost book sales.
Fayet draws on his extensive experience managing over a million dollars in ad spend to deliver an accessible, step by step manual packed with actionable advice, insider tips, and illustrative examples. From understanding the fundamentals of Amazon Ads to creating profitable campaigns and optimizing them for scalability, Fayet covers every aspect of advertising with clarity and
precision.
The book’s strength lies in its versatility: it caters to both beginners exploring Amazon Ads for the first time and experienced advertisers looking to refine their strategies. With free resources, practical examples, and Fayet’s realistic insights into the challenges and potential of Amazon Ads, this guide stands out as an indispensable resource for authors aiming to unlock their full advertising potential. Highly recommended before embarking on any Amazon ad campaigns
"Amazon Ads for Authors: Unlock Your Full Advertising Potential" by Ricardo Fayet is an exceptional resource for authors looking to navigate the complexities of Amazon advertising. The book combines expert advice with practical insights, covering everything from the fundamental principles of Amazon Ads to advanced strategies for scaling ad campaigns profitably. Fayet's step-by-step guidance and real-world examples make the content accessible, even for beginners. Whether you're just starting with Amazon Ads or looking to optimize existing campaigns, this book provides invaluable tools, including detailed screenshots, spreadsheets, and sample campaigns. It's a must-read for authors seeking to boost their book sales through effective advertising.
Amazon Ads for Authors: Unlock Your Full Advertising Potential by Ricardo Fayet is a comprehensive guide that demystifies Amazon advertising for authors. Fayet uses his extensive experience to provide actionable advice, walking readers through everything from setting up campaigns to fine-tuning them for better results. The book covers essential topics like keyword targeting, optimizing click-through rates, and scaling ad spend while maintaining profitability. Fayet’s clear and accessible writing style ensures that both beginners and seasoned advertisers can easily follow along. He also includes valuable resources such as spreadsheets and real-life campaign examples, making this book a practical tool for anyone serious about increasing their book sales through Amazon Ads. It’s an indispensable resource for authors at any stage of their advertising journey.
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