Synopsis
Have you been struggling to sell your books on Amazon?
In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns.
After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book.
In this second book of the popular Reedsy Marketing Guides series, you will learn:
- The fundamental guiding principles of advertising books on Amazon,
- How to build a comprehensive list of product and keyword targets,
- What type of ad campaign will best suit your book,
- How to optimize your click-through-rate to boost delivery,
- How to optimize your campaigns for profit, and
- How to scale and progressively grow your spend while keeping your profit levels.
Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.
Amazon Ads for Authors: Uncover Your Full Advertising Potential by Ricardo Fayet is a must-read for any author looking to market their books on Amazon successfully. This exhaustive guide offers authors helpful guidance on how to create successful Amazon advertising campaigns that will promote their works.
The author highlights the benefits of Amazon advertising in his introduction and how it might help authors increase book sales. The author then goes on to explain the various kinds of Amazon advertising campaigns and walks readers through the process of setting one up, including selecting keywords, creating catchy ad wording, and tracking and analyzing the effectiveness of the campaign.
The author highlights the benefits of Amazon advertising in his introduction and how it might help authors increase book sales. After . The author then goes on to detail the many kinds of Amazon advertising campaigns and walks readers through the process of setting one up, from selecting keywords to creating catchy ad copy to keeping track of and analyzing campaign results.
One of the best aspects of this book is its lucid and succinct writing.
The book is easy to grasp and well-organized since it provides a concise and straightforward explanation of each of the key concepts required to develop successful Amazon advertising. Fayette's writing is engaging and instructive, and he backs up his claims with case studies and examples from the actual world.
One of this book's most amazing qualities is the level of detail. Every aspect of Amazon advertising is covered by Fayette, including account setup, campaign planning and management, performance, and more. monitoring and improvement. This suggests that even writers without any prior advertising expertise will be able to follow along and put the methods covered in the book into practice.
The author also provides some insider tips that can help authors increase the impact of their adverts.
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