The Art of Trope Marketing

📚 Overview

Enemies to lovers. Fake dating. Forced proximity. We’ve all seen them before — and your readers have, too. If you want your book to stand out in the market, your tropes need to be working harder to resonate with readers.

Join us on Monday as bestselling author Sacha Black breaks down the five elements that readers respond to: tease, taboo, danger, significance, and joy. You’ll learn how to find them inside the tropes you’re already using, layer them into your scenes, and turn them into marketing hooks.

Schedule

EVENT

3pm - 4pm EST

In this masterclass, you will learn:

Strategies for subverting tropes and pushing them to their extremes
Tips for putting a fresh spin on tropes to stand out in a saturated market
What a career author does to keep readers engaged book after book
How to shape your prose with your target readers in mind

You’ll also be able to ask Sacha questions about writing and marketing your book in a live Q&A at the end of the session

Speakers

Sacha Black

Author

Sacha Black writes lesbian romantasy under the pen name Ruby Roe. She loves a bit of magic with her smut and will read anything as long as the characters get down and dirty. When she isn’t writing, she’s beasting herself at the gym or wandering the world on her next adventure. She lives in England with her wife, son, and two devious Ragdoll cats.