Joel Pitney

Joel Pitney – Marketer

I'm a book launch specialist who helps authors bring their book(s) to the world through marketing and social media.

Overview

In today’s rapidly changing book marketplace, more and more is being demanded of authors. Whether you have a contract with a traditional publisher or you are going the self-publishing route, you can’t rely on anyone else to promote your book. Today’s author must be one part writer and one part marketer, but most people don’t have the time or expertise to pull it off.

That’s where I come in. I offer boutique book launch marketing and social media services. I can help you to meet all the demands placed on the modern author. Through full service support or consultation, I can help you to navigate the book launch process and reach the readers you want to read your book(s)!

I offer a variety of services:

BOOK LAUNCH CONSULTATION:
I'll review your current author platform, visions, and goals and then come up with a plan to set you on your way for success. This will include, a social media plan, an "outreach strategy" to reach endorsers and influencers, a media/PR plan, and much more. This consultation includes an initial 30 minute call where I will interview you and a follow up 60-minute call for us to walk you through your plan.

FACEBOOK MARKETING FOR AUTHORS:
These days, everyone knows that they need a good social media presence to find their "tribe," but few know how to do it. I've run many successful Facebook campaigns for authors that built significant audiences for their work. My services include: daily content posting, setting up and running a variety of Facebook ad campaigns, connecting your Facebook audience to your website/email list, running Facebook Live video series, and more.

BOOK LAUNCH SUPPORT:
If you're looking for more "hands on" support, we can run your campaign for you. This includes everything from conceiving of your core messaging and marketing copy, to developing and implementing an outreach plan, to getting you media exposure, launching your social media profile and more! I offer shorter 3-month "launch packages" where I put together everything you need and then train you to keep the fires burning as your campaign evolves. For bigger projects, I also offer more extensive 6-12 months campaigns. Inquire for details.

To work with me, send a message through Reedsy and tell me a little about what you're looking for. I'll get back to you ASAP!

TESTIMONIALS:

Marketing & Consulting:

“I have worked closely with Joel on the publication of People Tools, and his experience and energy helped my book to end up on the New York Times Bestseller List. In addition, Joel has been extremely helpful in editing my blogs and placing them on a number of web sites.” - Alan Fox, NY Times bestselling author of the People Tools series

"Joel has been a constant companion as well as indispensable advisor throughout the process of launching my book. His experience, insight and easy-going disposition make him a pleasure to work with. His deep knowledge as a book launch consultant provided much guidance in a field saturated with complex procedure and strategic decisions. Joel’s timely responses to pressing issues, availability, high quality of work, and detailed outlined thinking, reinforce my belief that Joel is the foundation to my book publishing endeavors. I not only recommend, but urge you to seek Joel’s council when launching a book!" -Dr. Brit Poulson, author of The Clarity Compass

“Joel Pitney is a dynamo! He inspired me to conceptualize my book campaign in ways that no ‘How-To’ book on the subject ever could. Pitney was an absolute joy to work with: transparent and forthright about what he’d deliver and never failed to meet his word and deadlines. Pitney is a 'life coach for book authors. Now’s the time to get in touch with him; brains and talent like this won’t be available for hire for long.” - Margot Pepper, author of American Daydream

"Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations!" -John Mattone, author of Cultural Transformations and Intelligent Leadership

Facebook for Authors:

“I used to think, hey, social media is a snap, no problem, I can do it! Well, as a fast learner, I realized that wasn’t the case. As an author, I was extremely fortunate to cross paths with Joel. He understands the convoluted Social Media industry, and calmly and seemingly effortlessly handled everything from the months building up to my book launch to during and after the actual release. He works hand in hand with his clients behind the scenes to make sure it’s your views that are being expressed. He is very detail oriented and imaginative. I feel very fortunate to have him on my team and would highly recommend him as a talented asset to anyone in need of a Social Media platform." -Adele Paula Royce, author of The Little Black Book of Suicide Notes
Services
Non-Fiction
Biographies & Memoirs Business & Management Health & Wellbeing History New Age Psychology Religion & Spirituality Self-Help & Self-Improvement Sex & Relationships
Works with
WordPress

Work experience

Self-employed

Aug, 2013 — Present

As a "book launch specialist," I focus on helping thought leaders and authors to build thriving online platforms for their work and their books, including social media campaigns and marketing strategy. I've worked on small self-published books from first time authors all the way up to New York Times bestseller campaigns for serial authors. . . and everything in between.

Time Future Films

Aug, 2013 — Present

I'm currently developing several TV and film projects with my small film company called Time Future Films.

EnlightenNext

Dec, 2007 — Jul, 2013 (over 5 years)

I was responsible for developing and overseeing publicity and media campaigns to build and spread awareness of our brand. In my role I successfully oversaw the launch of a bestselling book by our founder, managed the design and implementation of a new web infrastructure, and built a thriving content marketing business.

Thoughtlead

Apr, 2006 — Dec, 2007 (over 1 year)

In 2006, I co-founded an online thought-leadership-building business called "ThoughtLead." We consulted with various leading-edge thinkers to build thriving online platforms based on their body of work.

Projects

Evolutionary Relationships Book Launch

In the fall of 2017, I managed the launch of Evolutionary Relationships: Unleashing the Power of Mutual Awakening by Patricia Albere (Oracle Press, 2017). We tapped into the author's grassroots network of fans and practitioners to organize a nation-wide book tour and Amazon bestseller campaign. As a result, the book achieved Overall Bestseller status on Amazon, and Top 10 in its category (Spirituality & Religion).

Cultural Transformations Book Launch

In January 2016, I managed the launch of Executive Coach John Mattone's latest book, Cultural Transformations: Lessons of Leadership and Corporate Reinvention. The campaign was multi-dimensional, including an extensive online marketing campaign, PR & Media, Social Media, and selling large quantities of the book to corporations and leadership/management organizations. As a result, the book became both a CEO Read and Amazon Bestseller.

People Tools Book Launch

I acted as the primary consultant to the bestseller campaign for Alan Fox's book, People Tools: 54 Strategies for Building Relationships, Creating Joy, and Embracing Prosperity (SelectBooks 2014). In that capacity, I gave strategic advice for how to best leverage sales/marketing efforts in order to get the book on a variety of bestseller lists. I also wrote marketing and web copy, and helped develop partnership outreach strategies. As a result, People Tools made it onto the following bestseller lists: New York Times (#7), Amazon (#1), Publisher's Weekly (#5), Barnes & Noble (#5), and USA Today.

I served in the same capacity for the two follow up books in the series, People Tools for Business and People Tools for Love & Relationships, which also reached a variety of bestseller lists (NY Times Business, CEO Read, LA Times, and Publisher's Weekly).

Portfolio

AMAZON BEST SELLER IN EXPERIMENTS & PROJECTS Go on a Breathtaking Journey Into Your BrainIt seems our brains have a multitude of ways of doing things we have absolutely no idea about. In fact, Dr. Eric Haseltine builds a fascinating and convincing argument tha... read more
For millennia, spirituality has been a deeply personal pursuit - monks on mountaintops and yogis in caves. But the world is more social than ever, and interconnectedness is transforming everything, from our family lives to work. Today, we need a spirituality t... read more
A Roadmap for Leadership and Cultural Transformation Throughout today's rapidly changing business world, top CEOs face two primary challenges: solving the leadership gap and creating a sustainable corporate culture. International leadership coach John Mattone ... read more
NEW YORK TIMES BESTSELLER! In this captivating and practical book, Alan C. Fox shares 54 tools you can use to create more joy, embrace prosperity, and deepen your relationships with family, friends, and people at work. Alan guides you through each tool with am... read more
A vision to address our environment, economy, politics, culture, and to catalyze the radical whole-system change we need nowRecasting current problems as emergent opportunities, Terry Patten offers creative responses, practices, and conscious conversations for... read more
Persevere: A Life with Cancer is a book for people living with cancer and those who love and care about them. The book is a selection of writings by Lisa Bonchek Adams, who died from metastatic breast cancer in 2015. Written in Lisa s unique writing style-part... read more
A groundbreaking approach to transforming traumatic legacies passed down in families over generations, by an acclaimed expert in the field Depression. Anxiety. Chronic Pain. Phobias. Obsessive thoughts. The evidence is compelling: the roots of these difficulti... read more
Shadow is everything in us we can't see--everything we are not conscious of. Our Shadow self monitors hundreds of thousands of inputs from the world and our body/mind systems, processes the information, and constantly sends constructive and destructive message... read more
What is it that senior leaders need to "get" about safety? What is it that key safety leaders need in order to influence the organization and improve performance?In their new book, Tom R. Krause and Kristen J. Bell bring together decades of experience in the f... read more
The world is changing at a dizzying pace. We're all looking for new ways of thinking that can bring about real solutions to modern problems, from the pursuit of inner serenity to solving world conflicts. In Do You QuantumThink? bestselling author Dianne Collin... read more
A Fertile Path shows you how the gifts of mindfulness can help you to navigate the emotional and physical challenges of fertility so you can realize your dream of parenthood. When confronted by the often-overwhelming stress that comes from infertility and its ... read more
In Evolutionary Enlightenment, Andrew Cohen redefines spiritual awakening for our contemporary world—a world characterized by exponential change and an ever-expanding appreciation for the processes of evolution. Cohen’s message is simple, yet profound: Life is... read more
Integral Healing

Lynn D. Feldmann

A HEART-WRENCHING ACCOUNT OF ONE WOMAN'S HEALING JOURNEY When Lynne Feldman was told she had two forms of serious cancer, she faced a critical dilemma: What do I do next? Her doctors encouraged her to attack the disease with surgery and traditional chemotherap... read more
Coming of age memoir about growing up in Ireland in the late 60's/early 70's. From the age of 9, the author was made to smuggle food supplies from the North of Ireland into the South, in order to increase profits from his father's restaurant business. From the... read more
Are You Feng Shui Curious?When you think of "Feng Shui" what comes to mind? You might think of it as amysterious, and ancient art form practiced in a far-away land. Or as asophisticated method of organizing your home, your life, and your space, thattakes years... read more
We all see the world through "reality maps" we've made about life. But the truth is these maps are highly subjective and full of blind spots that lead to ineffective choices, toxic patterns and miscommunication that holds us back from having stronger relations... read more
Strangers in the West is the never-before-told story of the Arab immigrants who settled in New York City, beginning in 1880. They came primarily from what was then known as "Greater Syria," and settled in tenements on the lower west side of Manhattan, founding... read more
Relationship expert Alan C. Fox has inspired thousands of readers with the invaluable advice and engaging stories in his two bestselling books People Tools and People Tools for Business. Now he is back with the ultimate guide to a better life: People Tools for... read more
Great Advice About Business and Life from New York Times Best-selling Author Alan C. Fox, One of America’s Top Entrepreneurs! In this engaging and practical book, entrepreneur, philanthropist, and mentor, Alan C. Fox shares 50 tools that anyone can use to buil... read more
2017 Best Book Awards -- Health: Alternative Medicine, FinalistAre you deeply healthy? Not just free of disease or illness, but living with a profound sense of vitality that sustains you as you move through your life? This can be hard to achieve in the midst o... read more
On December 26th, 1990 Marguerite Elisofon gave birth to premature twins: Samantha and Matthew. Marguerite and her husband soon noticed their daughter lagged behind her brother in ways that scared them. Samantha, they learned, was on the autistic spectrum. Mos... read more
Going Reptile shows up in many different ways and intensities. We can “go reptile” at work, at home and in social situations. This affects us, and those around us. The impact is often much greater than we realize. When we “go reptile”, we enter into an automat... read more
Melissa Grahek Pierce clearly remembers the morning everything changed for her and her family. It was a snowy Saturday when she discovered her husband dead in their mountainside home. As Melissa began to process her deep grief, she knew that she simply couldn’... read more
This book is about new and effective ways to address disease that aren’t commonly used by our physicians. Dr. Chris Gilbert demonstrates that our bodies speak to us all the time. Through symptoms such as fatigue, joint pain, abdominal pain, anxiety, depression... read more
UNLOCK YOUR BODY'S NATIVE WISDOMThe last 20 years have seen an amazing explosion of spiritual and physical practices,Yoga and Pilates to Somatic Experiencing, all focused on tapping into your body’s inherent energetic and healing powers. And while we are more ... read more

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