Overview
That’s where I come in. I offer boutique book launch marketing and social media services. I can help you to meet all the demands placed on the modern author. Through full service support or consultation, I can help you to navigate the book launch process and reach the readers you want to read your book(s)!
I offer a variety of services:
BOOK LAUNCH CONSULTATION:
I'll review your current author platform, visions, and goals and then come up with a plan to set you on your way for success. This will include, a social media plan, an "outreach strategy" to reach endorsers and influencers, a media/PR plan, and much more. This consultation includes an initial 30 minute call where I will interview you and a follow up 60-minute call for us to walk you through your plan.
FACEBOOK MARKETING FOR AUTHORS:
These days, everyone knows that they need a good social media presence to find their "tribe," but few know how to do it. I've run many successful Facebook campaigns for authors that built significant audiences for their work. My services include: daily content posting, setting up and running a variety of Facebook ad campaigns, connecting your Facebook audience to your website/email list, running Facebook Live video series, and more.
BOOK LAUNCH SUPPORT:
If you're looking for more "hands on" support, we can run your campaign for you. This includes everything from conceiving of your core messaging and marketing copy, to developing and implementing an outreach plan, to getting you media exposure, launching your social media profile and more! I offer shorter 3-month "launch packages" where I put together everything you need and then train you to keep the fires burning as your campaign evolves. For bigger projects, I also offer more extensive 6-12 months campaigns. Inquire for details.
To work with me, send a message through Reedsy and tell me a little about what you're looking for. I'll get back to you ASAP!
TESTIMONIALS:
Marketing & Consulting:
“I have worked closely with Joel on the publication of People Tools, and his experience and energy helped my book to end up on the New York Times Bestseller List. In addition, Joel has been extremely helpful in editing my blogs and placing them on a number of web sites.” - Alan Fox, NY Times bestselling author of the People Tools series
"Joel has been a constant companion as well as indispensable advisor throughout the process of launching my book. His experience, insight and easy-going disposition make him a pleasure to work with. His deep knowledge as a book launch consultant provided much guidance in a field saturated with complex procedure and strategic decisions. Joel’s timely responses to pressing issues, availability, high quality of work, and detailed outlined thinking, reinforce my belief that Joel is the foundation to my book publishing endeavors. I not only recommend, but urge you to seek Joel’s council when launching a book!" -Dr. Brit Poulson, author of The Clarity Compass
“Joel Pitney is a dynamo! He inspired me to conceptualize my book campaign in ways that no ‘How-To’ book on the subject ever could. Pitney was an absolute joy to work with: transparent and forthright about what he’d deliver and never failed to meet his word and deadlines. Pitney is a 'life coach for book authors. Now’s the time to get in touch with him; brains and talent like this won’t be available for hire for long.” - Margot Pepper, author of American Daydream
"Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations!" -John Mattone, author of Cultural Transformations and Intelligent Leadership
Facebook for Authors:
“I used to think, hey, social media is a snap, no problem, I can do it! Well, as a fast learner, I realized that wasn’t the case. As an author, I was extremely fortunate to cross paths with Joel. He understands the convoluted Social Media industry, and calmly and seemingly effortlessly handled everything from the months building up to my book launch to during and after the actual release. He works hand in hand with his clients behind the scenes to make sure it’s your views that are being expressed. He is very detail oriented and imaginative. I feel very fortunate to have him on my team and would highly recommend him as a talented asset to anyone in need of a Social Media platform." -Adele Paula Royce, author of The Little Black Book of Suicide Notes
Services
Non-Fiction
Works with
Work experience
Self-employed
As a "book launch specialist," I focus on helping thought leaders and authors to build thriving online platforms for their work and their books, including social media campaigns and marketing strategy. I've worked on small self-published books from first time authors all the way up to New York Times bestseller campaigns for serial authors. . . and everything in between.
Time Future Films
I'm currently developing several TV and film projects with my small film company called Time Future Films.
EnlightenNext
I was responsible for developing and overseeing publicity and media campaigns to build and spread awareness of our brand. In my role I successfully oversaw the launch of a bestselling book by our founder, managed the design and implementation of a new web infrastructure, and built a thriving content marketing business.
Thoughtlead
In 2006, I co-founded an online thought-leadership-building business called "ThoughtLead." We consulted with various leading-edge thinkers to build thriving online platforms based on their body of work.
Projects
Evolutionary Relationships Book Launch
In the fall of 2017, I managed the launch of Evolutionary Relationships: Unleashing the Power of Mutual Awakening by Patricia Albere (Oracle Press, 2017). We tapped into the author's grassroots network of fans and practitioners to organize a nation-wide book tour and Amazon bestseller campaign. As a result, the book achieved Overall Bestseller status on Amazon, and Top 10 in its category (Spirituality & Religion).
Cultural Transformations Book Launch
In January 2016, I managed the launch of Executive Coach John Mattone's latest book, Cultural Transformations: Lessons of Leadership and Corporate Reinvention. The campaign was multi-dimensional, including an extensive online marketing campaign, PR & Media, Social Media, and selling large quantities of the book to corporations and leadership/management organizations. As a result, the book became both a CEO Read and Amazon Bestseller.
People Tools Book Launch
I acted as the primary consultant to the bestseller campaign for Alan Fox's book, People Tools: 54 Strategies for Building Relationships, Creating Joy, and Embracing Prosperity (SelectBooks 2014). In that capacity, I gave strategic advice for how to best leverage sales/marketing efforts in order to get the book on a variety of bestseller lists. I also wrote marketing and web copy, and helped develop partnership outreach strategies. As a result, People Tools made it onto the following bestseller lists: New York Times (#7), Amazon (#1), Publisher's Weekly (#5), Barnes & Noble (#5), and USA Today.
I served in the same capacity for the two follow up books in the series, People Tools for Business and People Tools for Love & Relationships, which also reached a variety of bestseller lists (NY Times Business, CEO Read, LA Times, and Publisher's Weekly).