Overview
As a designer of fantasy, LGBTQIA+, and historical fiction, my primary goal is to capture the essence of a world and its characters. I had the opportunity to apply the skills I gained while working at Toys R Us for ten years as the Art Director of Scholastic's young adult division, which is ranked sixth among the top publishers in the USA. My familiarity with the young market enabled me to become the Creative Director of a team of designers at Scholastic.
After completing my Master's in Communication Design from Pratt Institute, I studied fine arts at Parsons School of Design, where I learned traditional media like oils and watercolors.
To create covers, I work closely with authors to capture the attention of the target audience with the right genre signals and fresh ideas. Each cover stands out and serves as an effective marketing tool. I offer various services, including Illustration, Cover Design, Typography, Promotional Material, and Book Trailer Videos. If these images and trailers are used repeatedly in different formats and sizes, your book release campaign will be distinct, and they will create a recognizable brand for your new book.
Services
Fiction
Non-Fiction
Languages
Awards
- NM-AZ Book Awards-Best Cover
Certifications
- Masters in Science of Communications, Pratt Institute, Brooklyn NY
- Bachelors of Art, Graphic Design Major
Work experience
Self-employed
Specializing in book covers and promotional social media kits.
Create & Associates, Inc / Armonk, NY
Created and developed multi-platform (print, online, social media) design solutions at this full service design
firm. Also was responsible for the acquisition and implementation of emerging technologies. Clients included:
Canon USA, Marriott, Tissot Watches, Fresco by Scotto on the Go, Caperberry Events and Boys & Girls Club of Greenwich
Identity Design:
• Created brand identity and grand opening advertising/promotional campaign for Marriott’s
rebranded 80 West restaurant located in their Renaissance Westchester, NY hotel. This inviting new
upscale look helped to significantly increase the restaurant’s traffic.
Corporate Branding:
• Worked closely within Canon USA's existing corporate guidelines and style guides to create new
product campaigns in the digital scanner and printer groups.
Scholastic Corporation
SCHOLASTIC CORPORATION / New York, NY / 1998 – 2003
Scholastic is number 6 in the list of top publishers in the USA.
Assistant Creative Director, Book Clubs Division
Managed design and production for the highest-grossing book clubs for Scholastic, the largest publisher and distributor of children’s books.
Responsible for the design and production of Scholastic's highest-grossing book clubs. Supervised creative staff to produce high-volume catalogs, print ads, and brochures. Ensured promotional materials were of superior quality and cost-effective.
In the three years before my promotion as Creative Director, I designed many original covers for Scholastic's Young Adult Division.
https://blog.reedsy.com/publishers/?search=scholastic
Portfolio
Betty has 82 reviews
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May, 2024
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