Zack Goehner

Zack Goehner - Web Developer

Milwaukee, WI, United States

I’m a designer/builder/strategist who helps authors solve problems and explore new ideas.

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Overview

Reviews (5)
The first question I'll ask you is "how will you know your website is successful?"

From there, we'll work our way backward to figure out what content and features you'll need to make the site successful. With that plan in place, we can determine the right way to go about building it (WordPress? Squarespace? Something else?). A good website is not one that is built and released in one swift motion -- it's a tool that can be used and manipulated as your needs grow and change. So, it should be something you feel confident using!

The final question I'll ask is "how do you want it to look?" If you have ideas, we'll run with them and see where they take us. If not, we'll figure it out together. My job as your designer will not be to bring my designs to your project, but to bring your project to life through design.

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I’ve provided design, strategy, and development for over 15 years, serving clients and industries across the board, including entertainment, real estate, healthcare, the arts, non-profit, and education. I’m honored to have built long-standing relationships with my clients, serving most for many years.

As a “full stack designer,” I have experience with all aspects of web design: marketing strategy, copywriting, UI/UX design, and front-end development. I never “farm out” work or use stock templates.

I live in Milwaukee. When I’m not working, I’m taking care of my two sons, chipping away at writing children’s books, and training for running races.
Services
Non-Fiction
Art
Biographies & Memoirs
Children's - Non-fiction
Design
Entertainment
Self-help & Self-improvement
Travel
Fiction
Children's - Picture Books
Humor & Comedy
Works with
Squarespace
WordPress

Work experience

Design / UX / Product / Strategy

Self-employed
January, 2000 – Present (over 19 years)

I’ve provided design, strategy, and development for over 15 years, serving clients and industries across the board, including entertainment, real estate, healthcare, the arts, non-profit, and education. As a “full stack designer,” I have experience with all aspects of web design: marketing strategy, copywriting, UI/UX design, and front-end development. I typically work with WordPress or static websites, but will support others including Squarespace as needed.

Creative Director

Vain Magazine
August, 2007 – May, 2012 (over 4 years)

Vain Magazine was a Seattle-based art magazine that featured short fiction, poetry, fine art, and music created by independent creatives. I led the art selection process, design, layout and printing efforts for eleven issues.

Projects

Davy Rothbart's "My Heart is an Idiot"

Davy Rothbart is the creator of Found Magazine and a frequent contributor to public radio’s This American Life.
His collection of short stories, "My Heart Is An Idiot," was named one of the Best Books of 2012 by NPR's Morning Edition, Amazon.com, Vanity Fair, and The Huffington Post.

I worked with Davy to produce a single-page website that allowed him to feature press about his book, tour dates, excerpts, and links to purchase the book.

Atavus Football

Atavus provides tackling data and training for football organizations around the US, including the Seattle Seahawks. I worked with the Atavus team to build out their product and marketing strategies. I led a complete redesign of their website, including responsive design, copywriting, art and photo direction.

Novelist Katie Arnoldi's Website

Katie Arnoldi is the author of national bestseller "Chemical Pink," Los Angeles Times bestseller "The Wentworths," and most recently "Point Dume" a novel about human trafficking, the Mexican drug cartel, and the death of surf culture.

Katie's website was created to not only provide basic information about her books and tours, but to be an extension of the worlds she creates. The website features hidden symbols and iconography that reveal secrets about her characters and future projects.

Zack has 5 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Jay Abramowitz
Zack designed the website for my novel. His work is distinctive, original, and perfectly captures the tone of the book it’s presenting to the world. Zack is a wonderful collaborator. He made it clear from the beginning he’d stick with me until I was satisfied and he followed through completely. Zack answered all the many questions and requests from an inexperienced, anxious author quickly, ...
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Jay Abramowitz, July 2019

Zack Goehner
This was such a fun project to work on! Thanks, Jay, for the vision and allowance to be bold and creative with the design. I'm really looking forward to reading Formerly Cool. Cheers!

Reply from Zack Goehner


Nick Katleman
Zack was a total pro from start to finish. Not only was he able to work within a tight time frame, he did so with a commitment to excellence. I'm so happy with the end result...couldn't have done it without Zack!

Nick Katleman, April 2019


Mike Barlow
Zack is a total professional. Very helpful, fast and efficient. Great eye for detail, style and design. I will definitely work with him again in the future and I recommend him highly.

Mike Barlow, March 2019

Zack Goehner
It's been an honor working with you, Mike. I really appreciated your openness and humor throughout the project. Cheers to stratospheric sales!

Reply from Zack Goehner


jyoti Gupta
I have thoroughly enjoyed working with and learning from Zack. He is knowledgeable and versatile. I feel confident that my business will grow because of the effort Zack's creative and marketing efforts and hope to work with him again when it does.

jyoti Gupta, March 2019

Zack Goehner
Working with Jyoti was a truly collaborative effort -- from design, content, and technical implementation, she contributed insightful instruction and feedback, while also valuing my input. The end ...
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Reply from Zack Goehner


Richard Shaw
Zack was endlessly patient, encouraging and very creative with his response to the brief. He was very clear-sighted, dedicated and focussed and his work was exactly what I was after for my first book. I cannot recommend him highly enough as he led me skilfully and imaginatively through the process and created a great site in spite of my dumb questions and total lack of experience - thanks so...
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Richard Shaw, August 2018

Zack Goehner
That we were able to navigate the challenges of MailChimp's and Facebook's maddening content flagging is a testament to your optimism and patience. It has been a real joy and privilege to collabora...
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Reply from Zack Goehner

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