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Management Science College and MBA Textbook
Non-fiction focused in college level, especially in management subject, also photograph books.
威廉·尼克尔斯 (William Nickels), 吉姆·麦克修 (Jim McHugh), 苏珊·麦克修 (Susan McHugh)
《认识商业》是美国高校采用量很大的商业入门教科书。出版三十年来,历经九次修订,长销不衰,被全球几百所大专院校列为企业管理课程必选教材。作者通过各种渠道大量征集师生及商业人士的反馈意见,以一线教学实践检验本书的内容与结构,不断更新具有时代特色的新内容,将本书打造为一部动态式的教学讲义。本书包罗商业万象,内容涵盖了商业环境、求职创业、企业管理、人力资源、营销、财务、融资等方方面面,引领读者全面掌握商业运作的相关知识。文中穿插了丰富的专栏和图片,以全球众多企业和企业家的真实案例,深入浅出地介绍基本的商业原理。与之前的版本相比,新版《认识商业》更新并增添了许多有关商业新发展的时新课题,如金融危机、欧债危机、金砖四国的经济发展、社交媒体的商业运用等,为读者开拓了新的视野。本书有助于学生全方位理解商业,规划自己的职业生涯;有助于创业者和职业经理人更清醒地认清机遇与风险,找准自己的定位。不论是尚... read more
Heung Shing Liu, Karen Smith
The modern city of Shanghai rose up from truly 'muddy' origins, both in the soft subsoil its foundations were build upon and its early economy based on a trade in opium, or 'foreign mud'. Forced open to the British by the unequal Treaty of Nanking in 1842, Shanghai did what it does best- it beat the odds to become a 'bawdy and gaudy' metropolis that, 168 years later, commands a place in the co... read more
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