Thad McIlroy helps small publishers and authors find their audience through strategic planning based on a deep understanding of North American publishing markets. He starts with an understanding of the book(s) and expresses the content both on its own, but, just as importantly, via its metadata. This serves to populate the pipeline and make the book appear robustly and accurately on ecommerce sites around the world.
This 55-page report, published in 2009, looks well beyond the headlines and the first reactions in the media and the blogosphere. It examines everything from the financial position of each firm to the full rationale for the acquisition. You’ll find all of the background here in one straightforward and comprehensive analysis. The report delves deeply into the tough questions surrounding this ac... read more
Several major trends are fast reshaping the digital future for publishers: growth in the tablet and ebook markets are alike leveling off, while mobile devices are booming in just about every area for which there's a measure. That's changing the demands on publishers at every stage of the publishing process, from discovery and marketing to retail, content delivery, and much else besides.Mobile ... read more
For book publishers large and small: the #1 guide to creating and distributing metadata for maximum sales.The new edition is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.Topics covered include:• Book industry players and the metadata lifecycle• Book industry metadata standards• Essential metadata elements... read more
What is metadata? When do you need to archive digital content? How does electronic publication affect copyrights? How can XML and PDF improve your workflow and your publications? There is a digital dimension to virtually all publishing today. Beyond the obvious electronic media―the music and movies we take for granted, the increasingly indispensable Web, the eBooks that most of us will take fo... read more
Stripping Covers off The Hunger Games tells the inside and up-to-the-minute story of the seven billionaires whose investment decisions control Barnes & Noble's future, and through Barnes & Noble, the future of bookselling and the future of book publishing in America.You'll move behind the scenes in the lives of billionaires Len Riggio, Jeff Bezos, John Malone "The King of Cable TV", Ron Burkle... read more
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Marketing and metadata optimization expert, with a background in publishing and technology, who will work with you to make marketing easier
Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!