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Tara L.

Tara L. - Designer

Point Pleasant, NJ, United States

With sixteen years of experience, my main focus has been in publishing as an editorial designer and photography producer/director/stylist

Overview

With sixteen years of experience, my main focus has been in publishing as an editorial designer, book packager and producer, art director and stylist of editorial food photography. But I have worked for a wide range of clients, including other design studios and individuals designing logos and various forms of branding and print collateral.

My career goal has always been to use my creativity, knowledge and organizational skills to assist clients with projects, making their jobs easier and their projects beautiful and successful.

Specialties:
• Photography production, direction, styling, and project management; specializing in cookbooks.
• Book cover and interior design, book and magazine layout
• Exceptional organizational skills and detail oriented
• Expert knowledge of 4-color printing and prepress technology, and scheduling, editorial and marketing functions within the publishing environment.

For a sampling of my interior design/typesetting work, please contact me or visit my website.

Services
Languages
English
Non-Fiction
Biographies & Memoirs Cooking & Food Wine & Spirits DIY & Crafts Health & wellbeing Home & Garden Self-help & Self-improvement Weddings

Work experience

Owner

Dotted Line Design, llc
January, 2004 – Present (over 13 years)

I am an independent editorial Art and Photography Director, with 16 years of experience in publishing. My client list includes Black Dog & Leventhal, Dacapo Press, Galvanized Media, Houghton Mifflin Harcourt, Hearst, Quarto, Random House, Reader's Digest, Rodale (Men's & Women's Health and Organic Gardening) and Sterling.

Selected Projects:
• Photo producer, director and stylist the New York Times best-selling Eat This, Not That!, and Cook This, Not That! franchise, including the new Eat This, Not That! Magazine (Meredith)
• Complete Identity Rebranding of Reader's Digest Children's Publishing to Studio Fun International.
• SIP interior design and layout of multiple issues of Reverse Diabetes (Reader’s Digest) and Women’s Health Training Guide (Rodale)
• Contributing designer and photography art director for Organic Gardening Magazine 2007-2014
• Book design and layout of The Knitter's Book of Wool (Potter Craft)
• Packager of the Mind Stretchers puzzle book series (Readers Digest)

Senior Book Designer

Rodale Inc
June, 1999 – December, 2007 (over 8 years)

As a Senior Book Designer I was responsible for the conceptual development of book covers and interiors. I produced designs that were marketable and that enhanced the editorial product and managed and art directed all the illustration and photography within.
I have comprehensive knowledge 4-color prepress and printing technology, and expert knowledge of QuarkXpress, and Adobe InDesign, Illustrator and Photoshop.
I also hold a thorough grasp of editorial and marketing functions and schedules within the publishing industry.

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