Overview
"Susan is a marketing healer, coach, and mentor. She guides you to transform marketing shame, fear, comparison, and 'shoulds' into an encouraging desire to want to share your meaningful passions, projects, and services with joy and courage. She has over 20 years of industry experience, a lifetime of compassion, and a powerful presence to marry what works with your own unique way of creating and expressing. She's like Seth Godin meets the Care Bears. She enables her clients to shine their gifts and purpose into the world with confidence and grounded excitement." —Sweta, author, speaker, coach
"Susan's Marketing 101 masterclass was a rich treasure-trove of wonderful marketing fundamentals, methods, tips, tools, and nuggets of genius! I got so much out of our six weeks together because Susan lays out the course content in an organized and manageable way. She is a wealth of marketing knowledge and experience!" —Regan, graphic designer
Services
Fiction
Non-Fiction
Languages
Certifications
- Rice University Publishing Program
- Dale Carnegie Sales Program
Work experience
Self-employed
Creative and marketing strategy and thought-partnership helping authors, entrepreneurs, businesses, and creators to develop, launch, and amplify their work.
– Marketing consultation and creative development
– Host six-week program | Marketing 101 Masterclass
– Co-host monthly workshop | Marketing & Mocktails: Creative Conversations to Amplify Your Work
– Host monthly group office hours for subscribed VIP clients
– Host monthly Marketing Power Hour for The Hivery Virtual Membership
The Hivery
Leadership team for start-up supporting entrepreneurs, small businesses, and artists
– Led the creation and development of the online membership and virtual community
– Created event sponsorship program and developed marketing and partnership campaigns
– Opened second flagship location in San Francisco
– Grew annual Entrepreneur Lab event attendance from 75 to over 300 participants
– Content creation and team management for all social media and email marketing campaigns
– Brand steward, art director, and lead designer for marketing, sales, and event sponsorship collateral
– Managed marketing team: photographers, writers, designers, social media managers, digital marketers
– Created and managed overall marketing budget and schedule for all projects
– Brand spokesperson at events and conferences
Plushy Feely Corp (Kimochis)
Co-Founder and Brand Development Team for Kimochis® global educational brand
– Developed and executed business plan, brand, and marketing strategy on senior management team
– Developed and launched social emotional learning tool for children, families, schools, therapists
– Grew revenue by developing and executing marketing campaigns, managing key educational accounts, fostering relationships, developing and executing direct-to-consumer sales strategies
– Content editor, writer, and designer managing creation of print and digital materials
– Developed and executed PR strategy and corporate messaging for traditional and social media
– Oversaw all aspects of attendance at industry trade shows
– Interfaced with potential investors, customers, and corporate partners to grow business
– Hired, managed, and led educators, designers, and operations staff in early stage start-up environment
– Managed budgets, schedules, and ROI for individual projects and sales and marketing teams
Self-employed
Full service branding, graphic design, project management and marketing consultation firm.
Clients include:
— Chronicle Books
— Paper Hat Press
— Peaceable Kingdom Press
— The Seven Hills School
— Hillsboro Pediatric Clinic
— Blue Path Health
Chronicle Books
Children's book marketing department lead.
Portfolio
