STEVE OKEEFE

STEVE OKEEFE - Publicist

Staunton, VA, United States

I'm the author of Publicity on the Internet (1996!) and I've helped thousands of authors promote their books on Amazon and online.

Request a quote
Reedsy profile URL https://reedsy.com/steve-okeefe
Verified identity Lock

Overview

Hi! I'm an author, editor and educator. I've written two books on Internet Publicity. I taught Internet Public Relations at Tulane University for 11 years. I hire writers all the time and I've helped thousands of authors promote their books online.

Non-Fiction
Architecture
Business & Management
Children's Books (Non-Fiction)
Computers & Internet
Education & Reference
Health & wellbeing
Medicine & Nursing & Dentistry
Politics & Current Affairs
Social & Behavioral Sciences
Fiction
Children's - Middle Grade

Certifications

  • Instructor for IBPA (formerly PMA)
  • Internet Columnist for COSMEP

Awards

  • Tenagra Award for Internet Marketing Excellence
  • Bulldog Reporter Award for PR Innovation of the Year

Work experience

President

Orobora, Inc.
October, 1994 – Present (almost 24 years)

I was the Editorial Director for book publisher Loompanics Unlimited in 1992 when I started promoting books on GEnie, Prodigy and The WELL. In 1994, I began a business promoting books online for publishers and authors. That business has been resurrected several times under different names and is now called Orobora.

We have an excellent Amazon campaign. We have done dozens of blog tours and chat tours. We syndicate book excerpts to high-traffic websites. We pitch books to bloggers. We produce podcasts. We've been making author videos since 2004. We create and produce special events online, such as Read Across America Day, Ripley's Freaky Fridays, Health for Dummies Chat Series, and the Louder Than Words online TV syndicate for HCI Books.

Campaign descriptions, case histories, references and prices are all at the website. Send us an email today and we'll send you a proposal within 24 hours. Thanks!

Projects

Amazon Makeover + Amazon Reviewer Campaign

First we took control of the Amazon Author Central account, then we did a makeover on the Amazon Author Profile Page and the Amazon Book Details Page. On the Author Page, we added author photos, author Twitter feed, author blog feed, author events, author bio, and a personal statement (see image). On the Book Detail Page, we added endorsement, reviews, author bio, personal statement, excerpt from book, list of highlights and marketing and rights info.

THEN we pitched the top 60 Amazon Reviewers for this book, resulting in 20 fast, favorable, free reviews from respected, unpaid Amazon top reviewers. The books has since taken off and won a Los Angeles Times Book Award.

Portfolio (4 selected works)

Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns

Steve O'Keefe

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author en... read more

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author en... read more

Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services

Steve O'Keefe

Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Increase traffic at your Web site * Plan and promote online events * Ge... read more

Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Increase traffic at your Web site * Plan and promote online events * Ge... read more

Plug Your Book!: Online Book Marketing for Authors

Steve Weber

Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction, eBook or paper book.Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns.Connect online with readers, driving them to Amazon and bookstores.-- Boost your visibility with Google, ignite word-of-mouth with soci... read more

Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction, eBook or paper book.Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns.Connect online with readers, driving them to Amazon and bookstores.-- Boost your visibility with Google, ignite word-of-mouth with soci... read more

You Can Make It Big Writing Books: A Top Agent Shows You How to Develop a Million-Dollar Bestseller

Jeff Herman

This book was written by the founder of a top literary agency in 1999 and has information, anecdotes and advice on developing a bestseller.

This book was written by the founder of a top literary agency in 1999 and has information, anecdotes and advice on developing a bestseller.

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

Ef58c3837af2576c7ed298366ed4a596f6d846ae

Beverly Bambury

I'm a book and graphic novel publicist specializing in SF, crime, and weird fiction. Let's talk!

Brampton, Canada

F8e38e2ec13c85e71a6d7129d3d0223aa2ca8195

Wiley Saichek

I am a New York-based publicist specializing in the online promotion of books and plays. I work mainly in commercial/genre fiction.

Brooklyn, NY, United States

To view 1,000+ more profiles, Join Reedsy