Steph Wetter

Steph Wetter - Marketer

Vancouver, BC, Canada

11 years of experience in marketing, I have worked for different publications, including National Geographic

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Overview

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Fiction
Adventure
Cultural & Ethnic Themes
Holiday
Inspirational
Romance
Women's Fiction
Non-Fiction
Nature
Parenting & Families
Photography
Travel

Certifications

  • google analytics
  • webmaster webdesigner

Work experience

Digital marketing specialist

White House Design
March, 2017 – Present (over 1 year)

Definition and implementation of a B2C and B2B marketing strategy
Revamp of a e-commerce B2B website and a B2C website
SEO and SMO strategies
Emailing strategy, launch of a B2C newsletter
Definition of a content creation strategy and implementation
Graphic design, mockup, templates
Follow up of key performance indicators
French translation
Partnership strategy
Photography and video editing
Photoshoot planning and assistance

Digital Product Manager

National Geographic
September, 2013 – December, 2016 (about 3 years)

Defined and implemented marketing strategies to achieve traffic objectives of 4 brands: GEO, NationalGeographic, NEONmag and Ca M’interesse.
Developed new product concepts, managed teams (SEO, design, developers) and conceived launch marketing strategies.
Drove SEM and SMO strategies.
Followed key performance indicators.
Found opportunities of partnership in order to reach objectives, worked on these partnerships implementation and follow up.
Managed a team of 2 persons.

Digital product manager

Femme Actuelle
January, 2010 – August, 2013 (over 3 years)

Defined and implemented marketing strategies to achieve traffic objectives
Undertook benchmarks
Developed new products concepts, coordinated and followed conceptions and launches

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