Steph Wetter

Steph Wetter – Marketer

11 years of experience in marketing, I have worked for different publications, including National Geographic

Overview

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Services
Fiction
Action & Adventure Cultural & Ethnic Holiday Romance Women's Fiction
Non-Fiction
Inspirational Nature Parenting & Families Photography Travel
Certifications
  • google analytics
  • webmaster webdesigner

Work experience

White House Design

Mar, 2017 — Present

Definition and implementation of a B2C and B2B marketing strategy
Revamp of a e-commerce B2B website and a B2C website
SEO and SMO strategies
Emailing strategy, launch of a B2C newsletter
Definition of a content creation strategy and implementation
Graphic design, mockup, templates
Follow up of key performance indicators
French translation
Partnership strategy
Photography and video editing
Photoshoot planning and assistance

National Geographic

Sep, 2013 — Dec, 2016 (about 3 years)

Defined and implemented marketing strategies to achieve traffic objectives of 4 brands: GEO, NationalGeographic, NEONmag and Ca M’interesse.
Developed new product concepts, managed teams (SEO, design, developers) and conceived launch marketing strategies.
Drove SEM and SMO strategies.
Followed key performance indicators.
Found opportunities of partnership in order to reach objectives, worked on these partnerships implementation and follow up.
Managed a team of 2 persons.

Femme Actuelle

Jan, 2010 — Aug, 2013 (over 3 years)

Defined and implemented marketing strategies to achieve traffic objectives
Undertook benchmarks
Developed new products concepts, coordinated and followed conceptions and launches

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