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Sara Thomson

Sara Thomson - Marketer

Stockton-on-Tees, United Kingdom

A multi skilled and experienced Content and Copywriter with excellent SEO skills can help you build a content, copy and blogging strategy.

Overview

A multi skilled and experienced Marketing Content and Copywriter with excellent SEO skills and an imaginative flair seeks to help authors like you. I have seven years’ marketing industry experience both in-house and freelance, and am particularly skilled at web writing for blogs and content creation

For example, a key summary of my most relevant skills include:

• Five years’ experience writing content and managing social platforms for businesses writing product descriptions alongside a vast array of other marketing materials, including training materials
• A good deal of experience writing content for both on and offline, conducting interviews, writing FAQ’s finding and writing news, creating and writing landing pages, planning and writing email marketing campaigns and newsletters, writing and maintaining multiple blogs and, building and managing social media accounts
• A wide range of experience working in both digital and print formats, and being able to tailor styles for relevant markets while making use of SEO best practice

Clients know me as someone who gets things done. I thrive on creating appealing, creative and informative content and copy for niche industry markets under pressure and to deadline.

More specifically, I have a wealth of experience in web content creation, blog writing, social media management, article writing, search engine optimisation, using web analytics and am experienced using CMS systems including Wordpress and Magento. I also have a creative, proactive and enthusiastic approach to my work, and believe in delivering outstanding service to aid with long term relationship development. I am currently looking for a new opportunity to make use of my existing skills while providing opportunities to develop and grow towards the next level.

Services
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Languages
English (UK)
Non-Fiction
Business & Management DIY & Crafts Education & Reference Engineering History Parenting & Families Publishing Self-help & Self-improvement Social & Behavioral Sciences
Fiction
Historical Fiction
Works with
Weebly Wix Wordpress

Certifications

  • Masters degree Creative Writing
  • BA Hons English with Creative Writing
  • Level 2 - Certificate in Developing Enterprise Skills
  • Level 2 - Award in Digital Promotion for Business
  • The New Rules of Marketing - Training Course.com
  • Outlook - Basic, Intermediate, Advanced
  • Defence Management Training

Awards

  • Teesside Launchpad Fuel Programme
  • Supporting the Unsung Hero Business Start-up Training

Work experience

Freelance Content and Copywriter

Self-employed
October, 2014 – Present (over 3 years)

Marketing plan and branding for Author book launch campaign
Email newsletter campaign of six emails and six reminder emails
Blog campaign management and writing including SEO
Social media management of multiple platforms
SEO friendly landing page copy for marketing campaign and email sign up
Keyword focused advertising text for a campaign and a course advert
PR and search engine content writing support in co-operation with an agency
Linked-In profile rewriting and CV writing
Editing of legal employment terms and conditions documents
Building WordPress sites

Content Editor

PASS Ltd
August, 2010 – October, 2014 (about 4 years)

•Clear and informative content using search engine optimisation including analysing and expanding keyword targeting across multiple sites
• Sourcing and writing news for blogs related to each company division ensuring each was keyword rich with relevant titles
• Using a content link building strategy to ensure relevant pages are linked, particularly internally
• Keeping up with industry developments and news including SEO best practices
• Writing marketing material for the sales, training and calibration divisions for both web and print
• Working in a web and marketing team consisting of designers, developers, managers and other writers where my input of content and SEO formed an integral part of building and creating new websites
• Tailoring writing styles for different divisions of the company and search requirements
• Writing a script for a training DVD alongside an industry expert
• Creation and management of an internal staff newsletter and production team

Projects

Facebook Advert

Short copy text and advert for Facebook page

Debut Author Press Release

Press Release writing. This included building a press contacts list and sending the release to various markets.

Historical Fiction Book Blurb Description Multiple Protagonist

Multiple protagonist historical fiction book blurb description.

Gothic Romance Book Blurb Copy

Book Blurb sales description for a dark gothic romance novel.

Historical Fiction Mystery Book Blurb Copy

Book blurb sales copy for a historical fiction novel.

Portfolio (2 selected works)

Anna's Home Front (Home Front Series Book 1)

Sara Thomson

One Secret Changes her war forever...WW2 September 1940.During the middle of a Blitz raid on wartime London, Journalist Anna Forrester receives the phone call that will change everything.Her dying mother leaves her the diary of the long deceased aristocratic heiress Elizabeth Leyac. Just who was this Elizabeth and how did her mother come to be in possession of the dead girl’s diary? And what i... read more

One Secret Changes her war forever...WW2 September 1940.During the middle of a Blitz raid on wartime London, Journalist Anna Forrester receives the phone call that will change everything.Her dying mother leaves her the diary of the long deceased aristocratic heiress Elizabeth Leyac. Just who was this Elizabeth and how did her mother come to be in possession of the dead girl’s diary? And what i... read more

The Prisoner (Home Front Series Book 2)

Sara Thomson

London November 1940When a devastating secret is revealed, how will Anna navigate the remains of the life she has so carefully built?Following the revelations in Elizabeth Leyac’s diary and the secrets about her own life, Anna tries to return to her job in Fleet Street. But there are those who would work against her for their own gain. And has she really found out all the secrets about the Ley... read more

London November 1940When a devastating secret is revealed, how will Anna navigate the remains of the life she has so carefully built?Following the revelations in Elizabeth Leyac’s diary and the secrets about her own life, Anna tries to return to her job in Fleet Street. But there are those who would work against her for their own gain. And has she really found out all the secrets about the Ley... read more

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