Sandeep Das - Editor

Sandeep Das is an independent brand strategy consultant based in London. Prior to venturing out on his own, he gathered in-depth experience across the wider domain of brand strategy through his experience in global consumer insight agencies (TNS) and strategic consultancies (McKinsey, Prophet).

Sandeep's experience spans multiple domains of brand strategy, which includes brand positioning / repositioning, brand equity mapping, brand portfolio optimisation, brand architecture framing, brand health measurement, design of brand innovation and advertising effectiveness measurement. He has worked on both global and nationally focused client engagements spanning FMCG, retail, technology and financial services.

Through the course of his career within agencies, his work has involved substantial amounts of writing around the interpretation of consumer insights in the designing of brand activation / positioning strategies, advertising and creative evaluation, articulation of brand architecture frameworks, design and feedback on brand & product concepts and putting forward actionable recommendations.

Since becoming independent, he has kept his interest in writing for brands and strategy alive by publishing on LinkedIn Pulse.