Samantha Gale

Samantha Gale - Publicist Tick

London, United Kingdom

Blog tours, social media, community building, & more across 2 continents and multiple genres! Also available for editorial work.

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Overview

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I'm a digital marketing specialist and editor working primarily with digital-first titles in various commercial genres. I've worked with bestselling women's fiction and thriller authors such as Debbie Johnson, Sue Fortin, Carmel Harrington, Emma Heatherington, Michele Gorman, and more. I work directly with both authors and publishers to identify marketable messages in books; secure the support of key online influencers; develop strategies for maximising visibility and sales; and produce quality written and visual content that match the tone and quality of the book it's promoting.

Languages
English (UK)
English (US)
Fiction
Romance
Thriller
Women's Fiction

Work experience

Freelance Marketer

Self-employed
September, 2015 – Present (about 3 years)

I develop marketing strategies, including social media and blogger outreach, for all titles published by HarperImpulse, an imprint of HarperCollins UK. I also work on various projects for other imprints within the publisher. Some titles I have worked on include:

-Summer at the Comfort Food Cafe by Debbie Johnson
-Sister, Sister by Sue Fortin
-The Cosy Teashop in the Castle by Caroline Roberts
-Meet Me at the Lighthouse by Mary Jayne Baker
-One Last Summer at Hideaway Bay by Zoe Cook
-The Little Clock House on the Green by Eve Devon
-The Big Little Wedding in Carlton Square by Michele Gorman (writing as Lilly Bartlett)
-The Legacy of Lucy Harte by Emma Heatherington

Projects

HarperImpulse Rebrand -- Website and Social Media

I took the logo and Wordpress template created by an in-house designer and re-conceptualized the website. I also created social media cover photos/banners to match.

The blue and white website is what I started with, and the pink website is what I accomplished with the same template.

Portfolio (39 selected works)

Summer at the Comfort Food Cafe

Debbie Johnson

‘Full of quirky characters, friendship and humour, you will devour this engaging and heartwarming novel in one sitting’ – Sunday Express’ S MagazineThe brand new book from bestselling author Debbie Johnson will make you laugh, make you cry, and make you raid the pantry in the middle of the night…The Comfort Food Cafe is perched on a windswept clifftop at what feels like the edge of the world, ... read more

‘Full of quirky characters, friendship and humour, you will devour this engaging and heartwarming novel in one sitting’ – Sunday Express’ S MagazineThe brand new book from bestselling author Debbie Johnson will make you laugh, make you cry, and make you raid the pantry in the middle of the night…The Comfort Food Cafe is perched on a windswept clifftop at what feels like the edge of the world, ... read more

Meet Me at the Lighthouse

Mary Jayne Baker

‘One of my top books of 2017… side-splittingly hilarious’ The Writing Garnet’The day I turned 28, I bought a lighthouse and met the love of my life’Bobbie Hannigan’s life in a cottage by the sea with her dog and her twin sister is perfectly fine … until she decides the logical thing is to buy a lighthouse and open a music venue with Ross Mason, the first boy she ever kissed.Bobbie tries to be ... read more

‘One of my top books of 2017… side-splittingly hilarious’ The Writing Garnet’The day I turned 28, I bought a lighthouse and met the love of my life’Bobbie Hannigan’s life in a cottage by the sea with her dog and her twin sister is perfectly fine … until she decides the logical thing is to buy a lighthouse and open a music venue with Ross Mason, the first boy she ever kissed.Bobbie tries to be ... read more

The Cosy Teashop in the Castle: The bestselling feel-good rom com of the year

Caroline Roberts

‘Cakes, castles and oodles of charm: this book is huge fun and pure escapism’ Cathy BramleyCan Ellie bake her way to a happy ever after? A deliciously heartwarming novel for fans of Lucy Diamond and Milly Johnson.When Ellie Hall lands her dream job running the little teashop in the beautiful but crumbling Claverham Castle, it’s the perfect escape from her humdrum job in the city. Life is defin... read more

‘Cakes, castles and oodles of charm: this book is huge fun and pure escapism’ Cathy BramleyCan Ellie bake her way to a happy ever after? A deliciously heartwarming novel for fans of Lucy Diamond and Milly Johnson.When Ellie Hall lands her dream job running the little teashop in the beautiful but crumbling Claverham Castle, it’s the perfect escape from her humdrum job in the city. Life is defin... read more

Sister Sister: A truly gripping psychological thriller

Sue Fortin

USA Today bestselling author of The Girl Who Lied‘Gobsmacked…a thrilling finale’ Rachel’s Random ReadsAlice: Beautiful, kind, manipulative, liar.Clare: Intelligent, loyal, paranoid, jealous.Clare thinks Alice is a manipulative liar who is trying to steal her life.Alice thinks Clare is jealous of her long-lost return and place in their family.One of them is telling the truth. The other is a man... read more

USA Today bestselling author of The Girl Who Lied‘Gobsmacked…a thrilling finale’ Rachel’s Random ReadsAlice: Beautiful, kind, manipulative, liar.Clare: Intelligent, loyal, paranoid, jealous.Clare thinks Alice is a manipulative liar who is trying to steal her life.Alice thinks Clare is jealous of her long-lost return and place in their family.One of them is telling the truth. The other is a man... read more

One Last Summer at Hideaway Bay: A gripping romantic read with an ending you won’t see coming!

Zoe Cook

Secrets lie waiting beneath the Cornish waves in this moving and unforgettable love story. The perfect summer holiday read for fans of JoJo Moyes.Lucy, hi. It’s Tom. How are you? It’s been a while. I’ve been meaning to get in touch but it’s hard to know how to after so much time. I hear you’re doing really well up there. I knew you would be.You should come here, you know, back to Hideaway bay.... read more

Secrets lie waiting beneath the Cornish waves in this moving and unforgettable love story. The perfect summer holiday read for fans of JoJo Moyes.Lucy, hi. It’s Tom. How are you? It’s been a while. I’ve been meaning to get in touch but it’s hard to know how to after so much time. I hear you’re doing really well up there. I knew you would be.You should come here, you know, back to Hideaway bay.... read more

The Big Little Wedding in Carlton Square: A gorgeously heartwarming romance and one of the top summer holiday reads for women

Lilly Bartlett, Michele Gorman

‘Full of fun…I loved it’ Cathy Bramley‘A funny, feel-good romcom… the perfect read to curl up with’ FABULOUS magazineA heartwarming, cosy romance from Sunday Times bestselling author Michele Gorman, now writing as Lilly BartlettWhen Emma’s boyfriend Daniel pops the question with a ring the size of a small country, she suddenly realises just how different they are. She’s the Eastenders to his M... read more

‘Full of fun…I loved it’ Cathy Bramley‘A funny, feel-good romcom… the perfect read to curl up with’ FABULOUS magazineA heartwarming, cosy romance from Sunday Times bestselling author Michele Gorman, now writing as Lilly BartlettWhen Emma’s boyfriend Daniel pops the question with a ring the size of a small country, she suddenly realises just how different they are. She’s the Eastenders to his M... read more

The Legacy of Lucy Harte

Emma Heatherington

My Summer of Magic Moments: Uplifting and romantic - the perfect, feel good holiday read!

Caroline Roberts

‘A delightful, life affirming story. I wanted to retreat to a cottage by the sea after the first chapter!’ Ali McNamaraWhen a seaside escape spells a little romance . . .Claire is ready for a bright new chapter. Winding her way to the coast for a cosy cottage retreat, she prays that three weeks of blissful peace and summer sunshine will wash away the pain of the last year.Claire’s a survivor –... read more

‘A delightful, life affirming story. I wanted to retreat to a cottage by the sea after the first chapter!’ Ali McNamaraWhen a seaside escape spells a little romance . . .Claire is ready for a bright new chapter. Winding her way to the coast for a cosy cottage retreat, she prays that three weeks of blissful peace and summer sunshine will wash away the pain of the last year.Claire’s a survivor –... read more

The Whisperer

Elsa Winckler

Vixenhead

Eve Seymour

The Boy in the Park: The gripping psychological thriller with a shocking twist

A J Grayson

The Psychological Thriller that everyone is going to be talking about - once you’ve read it, it will haunt you for weeks!Dylan goes to the same park every day. He starts to notice a young boy who comes down to the small boating lake and soon realises that all is not right with the child; he seems troubled and unhappy and when bruises start to appear on the boy’s arms, Dylan realises that he ha... read more

The Psychological Thriller that everyone is going to be talking about - once you’ve read it, it will haunt you for weeks!Dylan goes to the same park every day. He starts to notice a young boy who comes down to the small boating lake and soon realises that all is not right with the child; he seems troubled and unhappy and when bruises start to appear on the boy’s arms, Dylan realises that he ha... read more

The Café in Fir Tree Park

Katey Lovell

‘A delightful heart-warming read…made me want to visit the cafe right now, meet everyone and share Maggie’s delicious cakes’ Phillipa Ashley, author of the bestselling Summer at the Cornish CafeMaggie’s café is at the very heart of Fir Tree Park. Business is booming, her lemon drizzle is the stuff of legend, her children are happy and life is good. But she hasn’t had it easy. When her husband ... read more

‘A delightful heart-warming read…made me want to visit the cafe right now, meet everyone and share Maggie’s delicious cakes’ Phillipa Ashley, author of the bestselling Summer at the Cornish CafeMaggie’s café is at the very heart of Fir Tree Park. Business is booming, her lemon drizzle is the stuff of legend, her children are happy and life is good. But she hasn’t had it easy. When her husband ... read more

The A–Z of Everything

Debbie Johnson

The Keepers: Archer (Book 1)

Rae Rivers

You've read the free prequel, The Keepers: Sienna, now continue the journey with book one in this thrilling new paranormal trilogy...'Don't ever look for me again, Archer.'His mouth curled into a smile. 'Game on.'Central Park. Sienna Beckham is out jogging in the autumn sun, feeling almost ordinary. Trouble is, she'll never be. She's on the run from her life as a powerful witch and the three K... read more

You've read the free prequel, The Keepers: Sienna, now continue the journey with book one in this thrilling new paranormal trilogy...'Don't ever look for me again, Archer.'His mouth curled into a smile. 'Game on.'Central Park. Sienna Beckham is out jogging in the autumn sun, feeling almost ordinary. Trouble is, she'll never be. She's on the run from her life as a powerful witch and the three K... read more

The Keepers: Declan (Book 2)

Rae Rivers

Don't miss the next installment in Rae Rivers' new paranormal romance series, The Keepers!"You lied to me, misled me, attacked me," Declan murmured, dipping his head toward hers, "but what we had three months ago wasn't fake, was it?"Kate's gaze faltered to his lips, heat pulsing between them. But she didn't deny it.Declan Bennett has zero tolerance for thieves. He and his brothers, the Keeper... read more

Don't miss the next installment in Rae Rivers' new paranormal romance series, The Keepers!"You lied to me, misled me, attacked me," Declan murmured, dipping his head toward hers, "but what we had three months ago wasn't fake, was it?"Kate's gaze faltered to his lips, heat pulsing between them. But she didn't deny it.Declan Bennett has zero tolerance for thieves. He and his brothers, the Keeper... read more

Me, You and Tiramisu

Charlotte Butterfield

Chalet Girls

Lorraine Wilson

Dying for Love

Angel Nicholas

Death is preferable to what awaits in her forgotten past…Coffee is the only thing standing between Grace Debry and a straight-jacket since she gave up swearing in honor of her foster mom. A rash of break-ins makes her wonder if caffeine is enough. Especially when the notes left behind make it personal. Her brand-spanking new life is more nightmare than dream-come-true.All Matthew Duncan has wa... read more

Death is preferable to what awaits in her forgotten past…Coffee is the only thing standing between Grace Debry and a straight-jacket since she gave up swearing in honor of her foster mom. A rash of break-ins makes her wonder if caffeine is enough. Especially when the notes left behind make it personal. Her brand-spanking new life is more nightmare than dream-come-true.All Matthew Duncan has wa... read more

The Love Triangle

Nic Tatano

Public relations expert Lexi Harlow is the queen of getting her clients out of sticky situations. But can she do it for herself?After an incendiary breakup (setting fire to her cheating boyfriend’s pants), Lexi decides to play the field for the first time in her life. Two suitors are vying for her affections: New York’s most eligible bachelor and pro quarterback Jake Frost, and sports agent Ky... read more

Public relations expert Lexi Harlow is the queen of getting her clients out of sticky situations. But can she do it for herself?After an incendiary breakup (setting fire to her cheating boyfriend’s pants), Lexi decides to play the field for the first time in her life. Two suitors are vying for her affections: New York’s most eligible bachelor and pro quarterback Jake Frost, and sports agent Ky... read more

The Girl Who Lied

Sue Fortin

The truth hurts... Erin and Roisin were once friends until a fatal accident ruined both their lives. Now, Roisin has discovered a secret-one Erin has kept for over a decade-and she's determined to make Erin pay for her lies. Erin wants nothing to do with Roisin. She has a new life in London and no intention of going back home. Yet when her father is mysteriously and critically injured, Erin ha... read more

The truth hurts... Erin and Roisin were once friends until a fatal accident ruined both their lives. Now, Roisin has discovered a secret-one Erin has kept for over a decade-and she's determined to make Erin pay for her lies. Erin wants nothing to do with Roisin. She has a new life in London and no intention of going back home. Yet when her father is mysteriously and critically injured, Erin ha... read more

Scarred (The Sapphire City Chronicles, Book 2)

Erica Hayes

The breathtaking sequel to ‘Scorched’!Superpowers don't make you a hero…Verity Fortune's crime-fighting days are over. In exile, defeated by her smug supervillain nemesis, her shady past exposed—even her own superpowered family condemns her as a traitor. Whatever it takes, Verity's determined to prove she can still be a force for good.Now, Sapphire City faces a new threat: a delinquent duo wit... read more

The breathtaking sequel to ‘Scorched’!Superpowers don't make you a hero…Verity Fortune's crime-fighting days are over. In exile, defeated by her smug supervillain nemesis, her shady past exposed—even her own superpowered family condemns her as a traitor. Whatever it takes, Verity's determined to prove she can still be a force for good.Now, Sapphire City faces a new threat: a delinquent duo wit... read more

The Birthday That Changed Everything: Perfect summer holiday reading!

Debbie Johnson

'A lovely, emotion-filled, giggle-inducing story' – Sunday Times bestselling author Milly JohnsonShe wanted a birthday surprise, just not the one she got…The last thing Sally Summers expected from her husband on her special day was that he’d leave her for a Latvian lap dancer half her age. So with her world in tatters, Sally jets off to Turkey for some sun, sea and sanctuary.The Blue Bay resor... read more

'A lovely, emotion-filled, giggle-inducing story' – Sunday Times bestselling author Milly JohnsonShe wanted a birthday surprise, just not the one she got…The last thing Sally Summers expected from her husband on her special day was that he’d leave her for a Latvian lap dancer half her age. So with her world in tatters, Sally jets off to Turkey for some sun, sea and sanctuary.The Blue Bay resor... read more

A Miracle at Macy’s

Lynn Marie Hulsman

Shy homebody Charlotte is planning her usual quiet Christmas celebration: Turkey for two for her and her beloved pet dog Hudson. Only, this year, little Hudson decides to take matters into his own paws and give his favourite human a holiday adventure she?ll never forget. When Hudson runs away the week before Christmas, Charlotte is devastated. She?d rescued him from the trash years before and ... read more

Shy homebody Charlotte is planning her usual quiet Christmas celebration: Turkey for two for her and her beloved pet dog Hudson. Only, this year, little Hudson decides to take matters into his own paws and give his favourite human a holiday adventure she?ll never forget. When Hudson runs away the week before Christmas, Charlotte is devastated. She?d rescued him from the trash years before and ... read more

Cold Feet at Christmas

Debbie Johnson

Cold Feet at Christmas

Cold Feet at Christmas

While I Was Waiting

Georgia Hill

Samantha has 1 review

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Nina Brottman

This was my first attempt at self-publishing. I was looking for a professional who would guide me through the process of a blog tour. At first Samantha was very clear about what she would provide: a two week blog tour and social media campaign. In response to her questions, I asked that she concentrate on the U.S. market, not the U.K. market. As the time of publication neared, I became co...

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Nina Brottman, February 2018

Samantha Gale

It's always unfortunate when the blog tour responses aren't what you hope; I chose the best blogs that I could at the time they could offer, which meant running the tour a week later than we originally hoped to run it. While some of the bloggers were based in the UK, their audiences, which are the more important thing, were largely US readers, and the social media plan, which was what the market-of-focus conversation was about, was tailored to a US audience.

I did warn Nina about a tight timeline possibly meaning fewer bloggers able to sign up or have time to review the book, but she was committed to her pub date, so I did the best I could in the time available with the bloggers who were interested in the book.

The results weren't ideal, largely due to the bloggers who expressed interest not understanding the book's genre, which presented through the cover (not designed by me) and the description (not written by me) as a more light, almost YA-style fantasy but ended up being a more raunchy romance. I then saw that Nina ended up setting up new social media accounts to the ones I was running for her, negating what I was doing as she was not engaged with the content and was splitting the focus.

Because of this particular experience, I am no longer accepting projects on such a tight timeline, as those who request them tend to not understand the time needed on the bloggers' end to read and review the books, and it creates unrealistic expectations for what can be done in that time. Rather, I am focusing on longer timelines and over-explanation of the process to ensure that clients get the best possible results and have the best possible understanding of the way those results are achieved.

Reply from Samantha Gale

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