Robert Grede is a best-selling author of both business books and novels. A book that he ghostwrote on branding won USA Book News "Best Business Book - Marketing." Another won "Best Historical Fiction."
Award-winning copywriter. Develop strategic business plans and marketing strategies for clients ranging from Fortune 500 companies to small- and medium-size businesses. Write or ghostwrite website content, blogs, magazine and trade journal articles, newspaper essays, and advertisements. Student of history with a penchant for historical fiction.
Strip away the mystique and learn what you really need to do to increase your company's sales and profits. This 3rd edition of Rob Grede's international bestseller has been updated to include social media and online marketing techniques, search engine optimization, blogging, and gaming. It provides winning strategies for all types and size of businesses, real-life examples, and lots of "do's a... read more
Finally, a business guide that kicks ass!Forget the jargon and hype: there are five--and only five--ways to achieve exponential growth in your business. Are you ready to kick ass?The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to reach--and exceed--your... read more
The Spur and the Sash is about a real person. Sergeant George B. Van Norman, a Yankee, was wounded in one of the last battles of the Civil War, at Nashville. Left behind to convalesce as the armies moved on, he was assigned to guard a local plantation from January to July, 1965, where he fell in love with the owner's daughter. That much is fact.The fiction begins with his wounding at the battl... read more
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public... read more
With all the trendy ways to do marketing - from advertising on web sites to publicity with radio "shock jocks" - how can you determine which is the most productive, cost-effective option for your company? Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing pl... read more
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