Rob Nissen

Rob Nissen - Publicist

Summit, NJ

Rob is a book publicist specializing in business and nonfiction books. He is the founder of Nissen Public Relations a book publicity firm.

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Overview

Before founding the book publicity company Nissen Public Relations in 2000, Rob worked for several major publishers including Times Books/Random House, Simon & Schuster, and John Wiley & Sons where he promoted nonfiction titles in all categories and worked on numerous publicity and marketing campaigns. He also recently served as the head of publicity for the Business Plus imprint of Grand Central Publishing. Some of the many authors he has worked with include Tony Hsieh, Stanley Bing, Lois Frankel, Mike Krzyzewski (Coach K), Robert Sutton, Sanford Weill, Lou Dobbs, Michael Eric Dyson, John C. Maxwell, Liz Claman, John C. Bogle, John Dean, Harry Beckwith, Hank Paulson, and numerous business leaders, consultants, academics, CEOs, and more. Focusing primarily on business, politics, workplace/careers, finance, and other areas of nonfiction Rob works in all areas of book and author publicity including online promotion, and with a wide range of print, radio, and television media. He has worked on publicity campaigns for many New York Times, Wall Street Journal, and Bloomberg BusinessWeek bestselling books.

Non-Fiction
Biographies & Memoirs
Business & Management
Career Guides
Economics
Education & Reference
Entertainment
Health & wellbeing
History
Politics & Current Affairs
Psychology
Self-help & Self-improvement
Social & Behavioral Sciences
Sports & outdoor recreation
Technology

Work experience

CEO

Nissen Public Relations
January, 2000 – Present (almost 19 years)

Before founding the book publicity company Nissen Public Relations in 2000, Rob worked for several major publishers including Times Books/Random House, Simon & Schuster, and John Wiley & Sons where he promoted nonfiction titles in all categories and worked on numerous publicity and marketing campaigns. He also recently served as the head of publicity for the Business Plus imprint of Grand Central Publishing. Some of the many authors he has worked with include Tony Hsieh, Stanley Bing, Lois Frankel, Mike Krzyzewski (Coach K), Robert Sutton, Sanford Weill, Lou Dobbs, Michael Eric Dyson, John C. Maxwell, Liz Claman, John C. Bogle, John Dean, Harry Beckwith, Hank Paulson, and numerous business leaders, consultants, academics, CEOs, and more. Focusing primarily on business, politics, workplace/careers, finance, and other areas of nonfiction Rob works in all areas of book and author publicity including online promotion, and with a wide range of print, radio, and television media. He has worked on publicity campaigns for many New York Times, Wall Street Journal, and Bloomberg BusinessWeek bestselling books.

Portfolio (5 selected works)

Nice Girls Just Don't Get It: 99 Ways to Win the Respect You Deserve, the Success You've Earned, and the Life You Want

Lois P. Frankel, Carol Frohlinger

Offering the same brand of practical, no-holds-barred, expert advice that made Nice Girls Don't Get the Corner Office an international million-copy bestseller, Nice Girls Just Don't Get It teaches us the skills we need to turn from a nice girl into a winning woman, not just in our careers but in our relationships, families, and everyday lives.Have you ever felt invisible? Taken advantage of? R... read more

Offering the same brand of practical, no-holds-barred, expert advice that made Nice Girls Don't Get the Corner Office an international million-copy bestseller, Nice Girls Just Don't Get It teaches us the skills we need to turn from a nice girl into a winning woman, not just in our careers but in our relationships, families, and everyday lives.Have you ever felt invisible? Taken advantage of? R... read more

Beyond Basketball: Coach K's Keywords for Success

Mike Krzyzewski, Jamie K. Spatola

The Duke University men's basketball team has served as the gold standard in college athletics for well over two decades - and that's all because of the extraordinary impact of Mike Krzyzewski, the highly-respected coach of the Duke squad.Coach K's reputation as a teacher of young men has transcended his extraordinary success as a coach. The Duke team is always ranked at the top of the college... read more

The Duke University men's basketball team has served as the gold standard in college athletics for well over two decades - and that's all because of the extraordinary impact of Mike Krzyzewski, the highly-respected coach of the Duke squad.Coach K's reputation as a teacher of young men has transcended his extraordinary success as a coach. The Duke team is always ranked at the top of the college... read more

The HEAD Game: High-Efficiency Analytic Decision Making and the Art of Solving Complex Problems Quickly

Philip Mudd

Become a High Efficiency Analytic Decision maker.We've all been there: faced with a major decision, yet overwhelmed by the very data that is supposed to help us. It’s an all-too-common struggle in the digital age, when Google searches produce a million results in a split second and software programs provide analysis faster than we could ever hope to read it.Adapting the geopolitical and histor... read more

Become a High Efficiency Analytic Decision maker.We've all been there: faced with a major decision, yet overwhelmed by the very data that is supposed to help us. It’s an all-too-common struggle in the digital age, when Google searches produce a million results in a split second and software programs provide analysis faster than we could ever hope to read it.Adapting the geopolitical and histor... read more

Thinking for a Change: 11 Ways Highly Successful People Approach Life andWork

John C. Maxwell

At the heart of John C. Maxwell's brilliant and inspiring book is a simple premise: To do well in life, we must first think well. But can we actually learn new mental habits? Thinking for a Change answers that with a resounding "yes" -- and shows how changing your thinking can indeed change your life. Drawing on the words and deeds of many of the world's greatest leaders and using interactive ... read more

At the heart of John C. Maxwell's brilliant and inspiring book is a simple premise: To do well in life, we must first think well. But can we actually learn new mental habits? Thinking for a Change answers that with a resounding "yes" -- and shows how changing your thinking can indeed change your life. Drawing on the words and deeds of many of the world's greatest leaders and using interactive ... read more

The First 20 Hours: How to Learn Anything . . . Fast!

Josh Kaufman

What if it’s possible to learn the basics of any new skill in 20 hours or less?Research suggests it takes 10,000 hours to master a new skill, and the earliest hours are always the most frustrating. That’s why it’s so difficult to learn a new language, play an instrument, hit a golf ball, or shoot great photos.Josh Kaufman offers a better way. His systematic approach to rapid skill acquisition ... read more

What if it’s possible to learn the basics of any new skill in 20 hours or less?Research suggests it takes 10,000 hours to master a new skill, and the earliest hours are always the most frustrating. That’s why it’s so difficult to learn a new language, play an instrument, hit a golf ball, or shoot great photos.Josh Kaufman offers a better way. His systematic approach to rapid skill acquisition ... read more

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