Renan Salotto

Renan Salotto - Designer

Rio de Janeiro, Brasil

Hello! I'm a Graphic Designer from Rio de Janeiro and I create incredible book covers inspired by my carioca vision.

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Overview

I started my career as a designer at the Music School of UFRJ, soon afterwards I became an assistant designer at Quiero Branding, whilst also working as a marketing analyst for Yoggi with a focus on visual communication.

Since 2016, I work exclusively as a freelance designer and I add my entrepreneurial vision to all the experience gained over the years. My work process is based on a genuinely collabMorative relationship with the customer, in which we find the best visual solution together. I also give advice on the development of brand strategy, visual identity, promotional material and any other type of communication, as required.

My favorite projects to work on involve book interior design and cover design. When I work in these kind of projects, both my Brazillianness and my sensitive side can be expressed through light and contrasting visual rhythms that make the content sound like music in a publication.

Languages
English
Non-Fiction
Architecture
Art
Biographies & Memoirs
Design
Entertainment
Music
Photography
Fiction
Classics
Literature
Poetry

Work experience

Freelancer Graphic Designer

Self-employed
July, 2016 – Present (over 2 years)

Jr. Marketing Analyst with focus on Visual Communication

Brazil Fast Food Corporation
June, 2013 – June, 2016 (about 3 years)

- Creation and management of campaigns to launch new flavors - concept, art direction, creation, finalization, trade planning, budget with graphics, color management, printing accompaniment, presentation of campaign for franchisees and monitoring the distribution of materials.

- Creation and Management of LSM's - concept, art direction, creation, finalization, presentation of LSM for franchisees, service and support to field consultants in LSM applications.

- Creation of layouts for online media - concept, art direction, creation, finalization.

Graphic Designer

Quiero Branding
May, 2012 – May, 2013 (about 1 year)

- Development of brand strategy, visual identity, naming and verbal identity.

Designer

Music School of Federal University of Rio de Janeiro
February, 2010 – February, 2012 (about 2 years)

- Responsible for the layout and graphic production of the monthly newsletter "O Leopoldo".
- Development of visual identities for internal music events.

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