Author, Designer, Marketer
Leads marketing, new business development, content creation activities at Canada's top online marketing firm.
+ 21 New Rules of Content Marketing for 2013 and BeyondAre you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast... the companies that adapt are going to find more opportunities, while their competitors are going to be left behind.In this sh... read more
Why It's Time to Start Thinking Differently About Business WebsitesIs your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals?Most aren't. In a day and age when it's possible to accomplish so much via the web, most business websites serve more as "web signs" than actual sources of new customers. They might have nice visuals,... read more
Social Engagement Isn’t What You Think It Is. As the world has embraced social media in its many forms, we have seen a massive explosion in both the amount of social content you can find online and the volume of advice coming from various pundits insisting that social engagement is the new panacea for successful online marketing.The Internet is practically cluttered with guides and infographic... read more
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Reedsy co-founder by day. By night: book marketing consultant specializing in advertising and mailing lists. Ah, and also a cocktail expert.
Former Penguin Random House Executive Director, Digital & Social Marketing. I love helping authors find their audience!