Petra Zeiler

Petra Zeiler – Designer

I am a freelance designer and illustrator in Santa Fe, NM, ready to turn your stories into vibrant visuals!


As an author, you invest a great deal of time and effort into crafting your stories. That's where I come in. I'm a freelance art director, designer, and illustrator from Santa Fe, New Mexico. I excel in editorial design and illustration, using colors, bold shapes, and striking typography. With six years of experience as an art director at Outside Magazine, I have a solid understanding of the creative industry and storytelling. I have a bachelor's degree in Illustration from Emily Carr University of Art and Design.

With my creative expertise, I can bring your words to life visually. Whether you're looking for a stunning book cover design or captivating illustrations for your book, I've got you covered. I can collaborate with you to ensure that the visual components of your work align seamlessly with your narrative and capture the essence of your story. Let's work together!

Children’s Non-Fiction Comics Non-Fiction Nature Sports & Outdoors Transportation Travel
  • 2020: Society of Publication Designers Gold Medal Winner for Typography (SPD56)
  • 2020: Society of Publication Designers Feature Design Medal Nominee (SPD56)
  • 2020: American Society of Magazine Editors Best Digital Storytelling Nominee
  • 2019: Society of Publication Designers Merit Winner
  • 2018: Society of Publication Designers Merit Winner
  • 2017: Society of Publication Designers Feature Design Medal Nominee
  • 2016: Society of Illustrators Student Competition
  • Bachelors Degree from Emily Carr University of Art and Design, Illustration

Work experience


Mar, 2022 — Present

I am a passionate freelance art director and designer with expertise in various creative disciplines, including art direction, editorial design, graphic design, and brand identity. With a keen eye for visual aesthetics and experience working with reputable brands, I bring a unique blend of creativity and strategic thinking to every project I undertake. From curating captivating narratives to crafting impactful brand identities, I am dedicated to delivering high-quality artistic solutions that resonate with clients and captivate audiences.

Outside Magazine

Nov, 2018 — Mar, 2022 (over 3 years)

As the Art Director at Outside Magazine, I was privileged to oversee and design this iconic publication. Managing a talented team of designers and in-house photographers, I ensured our visual content was of the highest caliber. I art-directed both in-house and editorial shoots, ensuring the magazine's vision was consistently reflected in every photograph. Beyond the creative realm, collaboration was a key component of my role. Working closely with teams across the board - editorial, marketing, and sales - I ensured that our visuals aligned with the overall strategy. Seeking out new talent, I scouted and hired exceptional illustrators and photographers to elevate our content's quality continually. Occasionally, I would step in as an in-house photographer, capturing stunning images for the front-of-book and online sections. Additionally, I utilized my skills in graphic design, creating eye-catching in-house graphics, illustrations, and collages.

Outside Magazine

Sep, 2016 — Nov, 2018 (about 2 years)

Outside Magazine

Jun, 2016 — Aug, 2016 (2 months)

Teton Gravity Research

May, 2015 — Aug, 2015 (3 months)

During my internship at TGR, I had the opportunity to assist the in-house design team in creating marketing materials and web content for TGR's website and its partners. I actively contributed to producing a wide range of materials, including marketing materials, branding projects, advertising web pages, and engaging web content. Additionally, I collaborated with the editorial and digital media teams to create illustrations for some of the company's content.

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