Petra Green

Petra Green - Marketer

London, UK

Creative, quick and reliable marketing professional with 25 years' experience gained at 6 media companies and 2 membership organisations.

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Overview

After working for a range of companies and organisations, I am now available as a freelance consultant. I have worked in publishing companies ranging in size from 12 people to over 1,500, always with a focus on results. My experience covers the full marketing mix. Most recently I have specialised in online marketing, aiming to get the best results from data, emails, social media and websites.

I am extremely quick, experienced and competent. I bring projects in on time and on budget. I can provide extensive testimonials and references on request.
Services
Metadata & Blurb Optimization
Non-Fiction
Business & Management
Children's - Non-fiction
Education & Reference
Fiction
Literary Fiction
Middle Grade
Mystery & Crime
Plays & Screenplays
Young Adult

Awards

  • Fellow, Digital Book World, 2015

Work experience

Freelance consultant

Self-employed
February, 2019 – Present (11 months)

Available to help business solve marketing and strategic problems. Offer marketing planning, research, strategy, digital marketing, website optimisation and data analysis.

Marketing Director

Bloomsbury Publishing Plc
July, 2011 – January, 2019 (over 7 years)

Ran core marketing team for entire company, globally, covering CRM databases, e-commerce, email marketing, literary events, marketing design, social media and website. Business owner of Harry Potter and Bloomsbury e-commerce websites, growing turnover x 10 in 7 years.

Worked on world-famous brands including Harry Potter, and prize-winning titles including 'Home Fire' (Kamila Shamsie), 'Lincoln in the Bardo' (George Saunders) and 'One' (Sarah Crossan).

For 2.5 years, oversaw specialist marketing team, including natural history, nautical, sports and yearbooks. Responsible for brands including Who's Who, Wisden Cricketer's Almanac and Writers' & Artists' Yearbook. Ran Education and Music schools marketing team.

Took new digital platform, Music Express Online, into profit, having devised a new marketing plan and strategy.

Wrote business case and oversaw implementation of one CRM system globally, replacing 5 legacy systems.

Portfolio (5 selected works)

The Shorter Wisden 2011 - 2015

Wisden

The Shorter Wisden is a compelling distillation of what's best in its bigger brother. Available from all major eBook retailers, Wisden's digital version includes the influential Notes by the Editor, all the front-of-book articles, reviews, obituaries and all England's Tests from the previous season.Brought together for the first time, here are the first five editions of The Shorter Wisden, dis... read more

The Shorter Wisden is a compelling distillation of what's best in its bigger brother. Available from all major eBook retailers, Wisden's digital version includes the influential Notes by the Editor, all the front-of-book articles, reviews, obituaries and all England's Tests from the previous season.Brought together for the first time, here are the first five editions of The Shorter Wisden, dis... read more

Reeds Nautical Almanac 2018 (Reed's Almanac)

Perrin Towler, Mark Fishwick

Reeds Nautical Almanac is the indispensable trusted annual compendium of navigational data for yachtsmen and motorboaters, and provides all the information required to navigate Atlantic coastal waters around the whole of the UK, Ireland, Channel Islands and the entire European coastline from the tip of Denmark right down to Gibraltar, Northern Morocco, the Azores and Madeira.The 2018 edition c... read more

Reeds Nautical Almanac is the indispensable trusted annual compendium of navigational data for yachtsmen and motorboaters, and provides all the information required to navigate Atlantic coastal waters around the whole of the UK, Ireland, Channel Islands and the entire European coastline from the tip of Denmark right down to Gibraltar, Northern Morocco, the Azores and Madeira.The 2018 edition c... read more

Writers' & Artists' Yearbook 2019 (Writers' and Artists')

Bloomsbury Publishing PLC

This bestselling guide to all areas of publishing and the media is completely revised and updated every year. The Yearbook is packed with advice, inspiration and practical guidance on who to contact and how to get published. New articles in the 2019 edition include: - Writing about sport - Writing successful dialogue - World-building - Managing your portfolio writing career - Self-publishing y... read more

This bestselling guide to all areas of publishing and the media is completely revised and updated every year. The Yearbook is packed with advice, inspiration and practical guidance on who to contact and how to get published. New articles in the 2019 edition include: - Writing about sport - Writing successful dialogue - World-building - Managing your portfolio writing career - Self-publishing y... read more

Music Express: Age 5-6 (Book + 3 CDs + DVD-ROM): Complete Music Scheme for Primary Class Teachers

Maureen Hanke, Stephen Chadwick, Helen MacGregor, Matthew Holmes, Ian Lawrence

'Music Express' - the primary class teacher's simple answer to 'how do I teach music?' - is now in a brand new edition. All new content in the familiar structure of units, lessons and activities, provides up to date delivery of the English National Curriculum from September 2014. The new edition offers 60 completely new units of work, supplying musical learning from age 5 to 11.

'Music Express' - the primary class teacher's simple answer to 'how do I teach music?' - is now in a brand new edition. All new content in the familiar structure of units, lessons and activities, provides up to date delivery of the English National Curriculum from September 2014. The new edition offers 60 completely new units of work, supplying musical learning from age 5 to 11.

Coraline

Neil Gaiman

This edition of New York Times bestselling and Newbery Medal-winning author Neil Gaiman’s modern classic, Coraline—also an Academy Award-nominated film—is enriched with a foreword from the author, a reader's guide, and more.When Coraline steps through a door to find another house strangely similar to her own (only better), things seem marvelous.But there's another mother there, and another fat... read more

This edition of New York Times bestselling and Newbery Medal-winning author Neil Gaiman’s modern classic, Coraline—also an Academy Award-nominated film—is enriched with a foreword from the author, a reader's guide, and more.When Coraline steps through a door to find another house strangely similar to her own (only better), things seem marvelous.But there's another mother there, and another fat... read more

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