Nupur Soni

Nupur Soni - Editor

Boston, MA, United States

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Overview

I am Nupur Soni,a graduate student at Hult IBS,Cambridge,MA.I am a budding Inbound Marketer .So,I really really need to work on my writing skills,which are too bad :(

Languages
English (UK)

Work experience

Inbound Marketing Intern

tMedia Consulting
May, 2015 – Present (over 3 years)

• Creating content across multiple formats including blogs and social media
• Developing Landing Page and optimizing it for SEM; client – www.hollywoodhomesboston.com
• Managing A/B testing of site content, including set-up, tracking and deployment
• Analyzing, creating content and page build out for campaigns distributed across all platforms including blogging, landing pages and calls-to-action using HubSpot software

Social Media and Operations Intern

Green Streets Initiative
October, 2014 – April, 2015 (6 months)

• Participated in discussions of GSI’s social media strategy to promote sustainable transportation
• Researched best practices in social media and identified opportunities for implementation
• Developed effective content for Facebook by identifying relevant sources using Google Alerts, Feedly & Flipboard resulting in a 13% increase in page likes
• Produced a bi-weekly dashboard tracking social media growth using Facebook Insights and Google Analytics and present information to senior management

Operations Analyst Intern - Business Development

Travelocity
April, 2012 – May, 2012 (about 1 month)

• Worked with Business Development Manager to generate a list of potential clients by researching market behavior to understand booking trends and identify new sources of revenue
• Maintained and updated database of hotel geocodes and locations
• Managed weekly dynamic hotel rankings for Search Engine Optimization
• Analyzed trends to discover new inventory and understand seasonality of hotel bookings

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