Nadea Mina

Nadea Mina - Publicist

New York, NY, United States

Former in-house publicist (Harper Collins and St. Martin's Press) who has a proven track record working on NYT bestselling campaigns.

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Overview

I'm a book publicist who has worked on New York Times bestselling campaigns at various publishing houses (Harper Collins, St. Martin's Press, and Rodale) for over 10 years. I have a proven track record with non fiction and fiction titles alike including: lifestyle, women's fiction, food, and wellness. Because I have worked on a variety of genres, I have developed media contacts at a wide range of traditional and digital media outlets

Fiction
African American fiction
Cultural & Ethnic Themes
Historical Fiction
Horror
Romance
Science Fiction
Women's Fiction
Non-Fiction
Business & Management
Cooking & Food Wine & Spirits
Health & wellbeing

Work experience

Publicity Manager

Harper Collins
September, 2016 – October, 2017 (about 1 year)

• Pitched health, fitness, lifestyle, spirituality titles to media which included several bestselling projects
• Wrote talking points and prepared clients for interviews
• Organized national and international media tours by coordinating book signings, speaking events, launch parties, and interviews with local press affiliates. Negotiated sponsorship and event opportunities
• Worked with outside publicity firms, branding agencies, and film companies to promote clients for interviews, features and reviews.
• Examples of bookings and placements secured with traditional and digital media included:
o Fox and Friends, Today Show, The View, Sirius, NPR, The New York Times, The Los Angeles Times, Refinery 29, The Huffington Post, Thrive,

Owner

Nadea Mina PR
May, 2013 – Present (over 5 years)

• Develop and execute traditional and digital media campaigns for digital marketing firms, public relation firms, digital publishers, global brands, and authors
• Strategize, execute, and measure social media campaigns with Twitter, Facebook, and Instagram
• Write press materials, book regional and national media for clients

Senior Publicist

St. Martin's Press
August, 2008 – May, 2013 (over 4 years)

• Pitched health, fitness, lifestyle, food, cookbooks, business, travel, and fiction titles to media. Wrote talking points and prepared clients for interviews
• Managed 80-100 projects per year, which included several bestselling projects; top campaigns have resulted in up to three million copies in print.
• Organized national and international media tours by coordinating book signings, speaking events, launch parties, and interviews with local press affiliates. Negotiated sponsorship and event opportunities
• Worked with outside publicity firms, branding agencies, and film companies to promote clients for interviews, features and reviews.
• Lead team campaign outreach as well as managed junior staff members
• Clients included: Ali Larter, Heather Bauer R.D, Erin Chase, Frank Pellegrino Jr., Mary Ann Esposito, The Veselka Restaurant, Amy Laurent, Laurel House, Jemma Kidd, Celia Birtwell, and MTV’S Kennedy
• Examples of bookings and placements secured with traditional and digital media included:
o Traditional Media: GMA, Today Show, The View, Sirius, NPR, CNN, CNBC, NPR, The New York Times, The Los Angeles Times, Cosmopolitan, Women’s Health, LHJ, Men’s Health, and GQ.
o Digital Media: The Huffington Post, Daily Beast, Epicurious, SheKnows, Yahoo Shine, and Slate.

Projects

There is No Good Card For This

A guide to help you know what to say or do when someone you care about is having a rough time.

National print, radio, and online campaign includes interviews and features in: National Public Radio, Slate, New York Magazine,, Buzzfeed,, and the Wall Street Journal.

Speaking and signing events include: The Commonwealth Club, Vroman's, Books Inc, Bookcourt, and Powell's.

Material Girl, Mystical World

A guide to being spiritual while being able to enjoy fashion.
National media campaign which includes traditional and digital media placements. Confirmed features, reviews, and interviews include: Vogue, Teen Vogue, The New York Times, The New York Post, Pure Wow, Hello Giggles and Well+Good

Portfolio (12 selected works)

Material Girl, Mystical World: The Now Age Guide to a High-Vibe Life

Ruby Warrington

Utterly transporting and stylish, Material Girl, Mystical World takes you on an unforgettable journey through modern spirituality—from meditation and tarot to astrology—guided by wise and witty tastemaker Ruby Warrington, founder of The Numinous. Inspired by the consciousness-shifting traditions that have moved seekers for generations, Material Girl, Mystical World is a fabulous adventure in t... read more

Utterly transporting and stylish, Material Girl, Mystical World takes you on an unforgettable journey through modern spirituality—from meditation and tarot to astrology—guided by wise and witty tastemaker Ruby Warrington, founder of The Numinous. Inspired by the consciousness-shifting traditions that have moved seekers for generations, Material Girl, Mystical World is a fabulous adventure in t... read more

There Is No Good Card for This: What To Say and Do When Life Is Scary, Awful, and Unfair to People You Love

Kelsey Crowe, Emily McDowell

The creator of the viral hit "Empathy Cards" teams up with a compassion expert to produce a visually stunning and groundbreaking illustrated guide to help you increase your emotional intelligence and learn how to offer comfort and support when someone you know is in pain.When someone you know is hurting, you want to let her know that you care. But many people don’t know what words to use—or ar... read more

The creator of the viral hit "Empathy Cards" teams up with a compassion expert to produce a visually stunning and groundbreaking illustrated guide to help you increase your emotional intelligence and learn how to offer comfort and support when someone you know is in pain.When someone you know is hurting, you want to let her know that you care. But many people don’t know what words to use—or ar... read more

Hashimoto's Protocol: A 90-Day Plan for Reversing Thyroid Symptoms and Getting Your Life Back

Izabella Wentz PharmD

Instant #1 New York Times BestsellerDr. Izabella Wentz, the author of the phenomenal New York Times bestseller Hashimoto’s Thyroiditis, returns with a long-awaited, groundbreaking prescription to reverse the symptoms of this serious autoimmune condition that is becoming one of the country’s fastest growing diseases.More than thirty-five million Americans currently suffer from Hashimoto’s—an au... read more

Instant #1 New York Times BestsellerDr. Izabella Wentz, the author of the phenomenal New York Times bestseller Hashimoto’s Thyroiditis, returns with a long-awaited, groundbreaking prescription to reverse the symptoms of this serious autoimmune condition that is becoming one of the country’s fastest growing diseases.More than thirty-five million Americans currently suffer from Hashimoto’s—an au... read more

Sarah's Key

Tatiana de Rosnay

Paris, July 1942: Sarah, a ten year-old girl, is brutally arrested with her family by the French police in the Vel' d'Hiv' roundup, but not before she locks her younger brother in a cupboard in the family's apartment, thinking that she will be back within a few hours.Paris, May 2002: On Vel' d'Hiv's 60th anniversary, journalist Julia Jarmond is asked to write an article about this black day in... read more

Paris, July 1942: Sarah, a ten year-old girl, is brutally arrested with her family by the French police in the Vel' d'Hiv' roundup, but not before she locks her younger brother in a cupboard in the family's apartment, thinking that she will be back within a few hours.Paris, May 2002: On Vel' d'Hiv's 60th anniversary, journalist Julia Jarmond is asked to write an article about this black day in... read more

Artisan Bread in Five Minutes a Day: The Discovery That Revolutionizes Home Baking

Jeff Hertzberg MD, Zoe Francois

For 30+ brand-new recipes and expanded ‘Tips and Techniques', check out The New Artisan Bread in Five Minutes a Day, on sale now. This is the classic that started it all – Artisan Bread in Five Minutes a Day has now sold hundreds of thousands of copies. With more than half a million copies of their books in print, Jeff Hertzberg and Zoë François have proven that people want to bake their own b... read more

For 30+ brand-new recipes and expanded ‘Tips and Techniques', check out The New Artisan Bread in Five Minutes a Day, on sale now. This is the classic that started it all – Artisan Bread in Five Minutes a Day has now sold hundreds of thousands of copies. With more than half a million copies of their books in print, Jeff Hertzberg and Zoë François have proven that people want to bake their own b... read more

The Eat This, Not That! No-Diet Diet: Thousands of simple food swaps that can save you 10, 20, 30 pounds--or more!

David Zinczenko, Matt Goulding

David Zinczenko and Matt Goulding build on the success of their wildly popular Eat This, Not That! series to create a complete morning-to-night, 365-day eating plan that will have you enjoying all your favorite foods—and help you shed pounds with ease. Imagine a diet plan that lets you eat at Burger King, McDonald’s, Dunkin’ Donuts, and Olive Garden—and still strip away 10, 20, even 30 pounds ... read more

David Zinczenko and Matt Goulding build on the success of their wildly popular Eat This, Not That! series to create a complete morning-to-night, 365-day eating plan that will have you enjoying all your favorite foods—and help you shed pounds with ease. Imagine a diet plan that lets you eat at Burger King, McDonald’s, Dunkin’ Donuts, and Olive Garden—and still strip away 10, 20, even 30 pounds ... read more

Rao's On the Grill: Perfectly Simple Italian Recipes from My Family to Yours

Frank Pellegrino Jr.

World renowned Rao's restaurant now takes on barbecuing with a new cookbook that gets you out of the kitchen and onto the patioThe Pellegrino family knows what America wants to eat—and in Rao's On The Grill son Frank, Jr. reveals their family's summer entertaining secrets. This simple, fresh, happy cookbook features both new ideas for home chefs and great, abundant recipes for the food that th... read more

World renowned Rao's restaurant now takes on barbecuing with a new cookbook that gets you out of the kitchen and onto the patioThe Pellegrino family knows what America wants to eat—and in Rao's On The Grill son Frank, Jr. reveals their family's summer entertaining secrets. This simple, fresh, happy cookbook features both new ideas for home chefs and great, abundant recipes for the food that th... read more

Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World

Gary Vaynerchuk

Millions have logged onto Gary Vaynerchuk's Wine Library TV―watching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk's 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe. Deeming him... read more

Millions have logged onto Gary Vaynerchuk's Wine Library TV―watching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk's 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe. Deeming him... read more

This Cake Is for the Party: Stories

Sarah Selecky

Shortlisted for the acclaimed 2010 Scotiabank Giller Prize, the Frank O'Connor Short Story Award, and the Commonwealth Writer's Prize Best First Book Award, This Cake Is for the Party has received consistent rave reviews praising debut writer Sarah Selecky. In these ten stories, linked frequently by the sharing of food, Sarah Selecky reaffirms the life of everyday situations with startling sig... read more

Shortlisted for the acclaimed 2010 Scotiabank Giller Prize, the Frank O'Connor Short Story Award, and the Commonwealth Writer's Prize Best First Book Award, This Cake Is for the Party has received consistent rave reviews praising debut writer Sarah Selecky. In these ten stories, linked frequently by the sharing of food, Sarah Selecky reaffirms the life of everyday situations with startling sig... read more

The $5 Dinner Mom One-Dish Dinners Cookbook: Feed Your Family for $5 or Less

Erin Chase

Erin Chase does it again, ready to warm your heart and your family with $5 One-Dish DinnersWho would turn down a plate of sizzling beef fajitas or a hot and bubbling Swiss Chicken casserole right out of the oven? Who knows how to make all these things easily and for only $5? Erin Chase, The $5 Dinner Mom, that's who! Erin's newest book, The $5 Dinner Mom One-Dish Dinners Cookbook is filled wit... read more

Erin Chase does it again, ready to warm your heart and your family with $5 One-Dish DinnersWho would turn down a plate of sizzling beef fajitas or a hot and bubbling Swiss Chicken casserole right out of the oven? Who knows how to make all these things easily and for only $5? Erin Chase, The $5 Dinner Mom, that's who! Erin's newest book, The $5 Dinner Mom One-Dish Dinners Cookbook is filled wit... read more

The New Abs Diet for Women: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life

David Zinczenko, Ted Spiker

Easy to follow, easy to stick to, and more satisfying than a great-fitting pair of jeans, The New Abs Diet for Women - by David Zinczenko with Ted Spiker - has been retooled with groundbreaking new science for even faster results!The New York Times bestseller is back, updated with 40 percent new research, groundbreaking weight-loss studies, new recipes and exercises, and new ways to use the Po... read more

Easy to follow, easy to stick to, and more satisfying than a great-fitting pair of jeans, The New Abs Diet for Women - by David Zinczenko with Ted Spiker - has been retooled with groundbreaking new science for even faster results!The New York Times bestseller is back, updated with 40 percent new research, groundbreaking weight-loss studies, new recipes and exercises, and new ways to use the Po... read more

A Nation of Moochers: America's Addiction to Getting Something for Nothing

Charles J. Sykes

Have we reached a tipping point where more Americans depend on the efforts of others than on their own? Are we becoming a nation of moochers?In A Nation of Moochers, Charles J. Sykes argues that we are already very close to that point, if we have not already crossed the line: from the corporate bailouts on Wall Street, to enormous pension, healthcare, and other entitlement costs, to questionab... read more

Have we reached a tipping point where more Americans depend on the efforts of others than on their own? Are we becoming a nation of moochers?In A Nation of Moochers, Charles J. Sykes argues that we are already very close to that point, if we have not already crossed the line: from the corporate bailouts on Wall Street, to enormous pension, healthcare, and other entitlement costs, to questionab... read more

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