Minty Nott

Minty Nott - Marketer

I'm an accomplished marketing leader with 10 years experience in bestselling campaigns of literary fiction and non-fiction.

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Overview

Hello - I’m Minty. I'm a creative marketer with 10 years experience in publishing, media and art. I've worked for publishers including Penguin Random House and Thames & Hudson, building experience to Head of Marketing level, and in marketing roles at Sotheby's and media start up Tortoise.


I specialise in adult literary fiction and non-fiction, and have experience working on children’s titles. I've worked on a range of multi-channel campaigns that have delivered commercial success, from brand authors such as Helen Fielding and Haruki Murakami, to David Hockney's bestselling 'Spring Cannot be Cancelled' and breakout debuts like 'H is for Hawk' by Helen Macdonald.


I'm passionate about all things digital and enjoy developing unique campaigns to ensure that I reach as many readers as possible. I am happy to consult on a wide range of marketing services including:


- Full-service campaign strategy and planning

- Advertising

- Digital strategy - newsletter list building, social media growth etc.

- Partnership outreach & management

- Influencer outreach & management

- Content marketing

- Competitor research & analysis


Please get in touch if you have a project that you want to discuss!


Non-Fiction
Art
Home & Garden
Nature
Photography
Fiction
Contemporary Fiction
Literary Fiction
Women's Fiction

Work experience

Membership Growth

Tortoise Media
July, 2022 – Present (5 months)

Responsible for leading on membership acquisition, marketing written content and audio, and leading a team of marketers.

Head of Marketing

Thames & Hudson
January, 2019 – July, 2022 (over 3 years)

In this senior leadership role, I was responsible for overseeing all marketing activity including campaigns, brand, partnerships/influencers, growth and digital strategy. I directly line-managed a team of campaign and content specialists and worked closely with copywriters and designers. I often provided marketing feedback at book cover and publishing meetings.

Under my direction we saw impressive growth in our digital communities, effective partnerships with leading brands and institutions, an increased output of engaging dynamic content and successful campaigns.

Marketing Manager

Sotheby's
September, 2015 – January, 2019 (over 3 years)

I developed and managed campaigns for the Fine Arts division, including Contemporary, Impressionist, Modern British, Design, Prints and Photographs. These large-scale campaigns covered everything from digital marketing to events and visual display. I also worked on brand projects such as the 13-part video series ‘Treasures from Chatsworth’ that generated over 1 million views in two weeks and won a Webby Award for the Best Branded Series as part of the 22nd Annual Webby Awards ceremony.

Marketing Assistant

Penguin Random House
February, 2013 – July, 2015 (over 2 years)

I was responsible for both assisting on and managing marketing campaigns for a huge range of commercial adult fiction and non-fiction titles across all Vintage imprints (Bodley Head, Jonathan Cape, Chatto & Windus, Harvill Secker, Square Peg, Vintage Classics and Vintage Paperbacks). In this role I worked closely with both our media agency and multiple creative agencies to produce inspiring creatives, outdoor advertising, PR stunts and content.

I produced campaigns for books by Haruki Murakami, Helen Fielding, William Boyd, Jo Nesbo and Susan Hill. I also worked on many campaigns for debut books including H is for Hawk.

I was solely responsible for all analytics reporting relating to campaigns and our social channels, and worked closely with colleagues to shape our digital marketing strategy.

Projects

H is for Hawk by Helen Macdonald

I led on the marketing campaign for the paperback edition of Helen Macdonald's breakout debut.

The hardback won the Costa Book of the Year and as a result, we decided to use the paperback publication as an opportunity to broaden appeal. We ran nationwide outdoor advertising and display ads across the Google Network in order to target general non-fiction readers. We engaged booksellers with beautiful tote bags using the design from the cover, and sent early copies to tastemakers and engaged readers to encourage endorsements, online reviews and coverage on social media.

Mudlark'd by Malcolm Russell

I ran the marketing campaign for 'Mudlark’d' by Malcolm Russell. 'Mudlark'd' is an immersive history book that contains fascinating stories of forgotten people through objects received from the river Thames.

In order to give readers a taste of the stories found in the book, we created an engaging editorial-style video that formed the primary piece of content marketing within the campaign. I worked closely with the author and a production company to produce a four-minute hero video that was hosted on YouTube, and three shorter cut-downs for social. We ran pre-roll and sponsored video advertising on YouTube, and utilised the cut-downs on social media. In total, the video campaigns generated over 30k video views.

We ran a targeted influencer campaign on social media to engage the mudlarking community in the lead up to publication and beyond. We sent signed early copies to mudlark tastemakers who posted beautiful photos and/or videos on Instagram, Twitter and TikTok and shared their reviews on Amazon. The author collaborated with popular mudlark Nicola White and talked about the book in a video on her YouTube which received over 50k views.

We ran a range of digital advertising to further engage readers. This included Amazon advertising (plus Amazon A+ page), paid social media campaign that targeted readers interested in history, mudlarking, and relevant organisations, and a newsletter takeover and 'look inside' feature which reached over 200,000 readers.

Spring Cannot be Cancelled by David Hockney & Martin Gayford

I developed and managed a major marketing campaign to ensure that this was an event publication, and worked closely with Waterstones to promote the title as Waterstones Non-Fiction Book of the Month.

We positioned the book as the perfect read for spring, and targeted art enthusiasts, Hockney fans and general non-fiction readers across multiple points of consumer contact.

We created a wealth of in-store assets to support Waterstones stores and inspire customers. We produced and distributed POS packs to all Waterstones stores which included book copy holders, bookmarks and posters, and encouraged bespoke window displays. We provided enhanced packs to 20 key stores in the UK, and worked with Jack Arts to create a giant blossom tree installation with accompanying spring soundscape at Waterstones Piccadilly.

We ran a widespread advertising campaign to ensure we reached as many readers as possible. This included a major London Underground digital screen advertising campaign that featured an animated creative, extensive responsive display ads and paid search across the Google Network, Amazon advertising and a paid social campaign that sought to bring the book and themes alive for readers.

We capitalised on the power of the Hockney brand to engage younger readers through a TikTok influencer campaign. We worked with a range of BookTok and ArtTok tastemakers who each created a bespoke video featuring the book. The campaign received great engagement, and generated multiple positive comments about the book on the platform.

The marketing campaign reached over 7 million people over a four week period. As a result, the book was number one in The Sunday Times Bestseller List for paperback nonfiction for 4 weeks and reached #1 in ‘Individual Artist Monographs’, #6 in 'Art History (Books)' and #8 in ‘Art History by Theme & Concept’ on Amazon.

Portfolio (8 selected works)

Spring Cannot be Cancelled

Martin Gayford, David Hockney

We have lost touch with nature, rather foolishly as we are a part of it, not outside it. This will in time be over and then what? What have we learned?... The only real things in life are food and love, in that order, just like [for] our little dog Ruby... and the source of art is love. I love life. DAVID HOCKNEY ***PRE-ORDER NOW*** Praise for David Hockney and Martin Gayford's previous book, ... read more

We have lost touch with nature, rather foolishly as we are a part of it, not outside it. This will in time be over and then what? What have we learned?... The only real things in life are food and love, in that order, just like [for] our little dog Ruby... and the source of art is love. I love life. DAVID HOCKNEY ***PRE-ORDER NOW*** Praise for David Hockney and Martin Gayford's previous book, ... read more

H is for Hawk

Helen Macdonald

Discover the number one bestselling phenomenon that is a powerful and profound mediation on grief expressed through the trials of training a goshawk.As a child, Helen Macdonald was determined to become a falconer, learning the arcane terminology and reading all the classic books. Years later, when her father died and she was struck deeply by grief, she became obsessed with the idea of training... read more

Discover the number one bestselling phenomenon that is a powerful and profound mediation on grief expressed through the trials of training a goshawk.As a child, Helen Macdonald was determined to become a falconer, learning the arcane terminology and reading all the classic books. Years later, when her father died and she was struck deeply by grief, she became obsessed with the idea of training... read more

Bridget Jones: Mad About the Boy

Helen Fielding

'I laughed, I cried and most of all loved' Daily MailBRIDGET'S BACK.Britain's favourite singleton returns in another laugh-out-loud number one bestseller.Is it morally wrong to have a blow-dry when one of your children has head lice?Is technology now the fifth element? Or is that wood?Is sleeping with someone after 2 dates and 6 weeks of texting the same as getting married after 2 meetings and... read more

'I laughed, I cried and most of all loved' Daily MailBRIDGET'S BACK.Britain's favourite singleton returns in another laugh-out-loud number one bestseller.Is it morally wrong to have a blow-dry when one of your children has head lice?Is technology now the fifth element? Or is that wood?Is sleeping with someone after 2 dates and 6 weeks of texting the same as getting married after 2 meetings and... read more

Solo

William Boyd

*The Sunday Times Bestseller* It is 1969 and James Bond is about to go solo, recklessly motivated by revenge. A seasoned veteran of the service, 007 is sent to single-handedly stop a civil war in the small West African nation of Zanzarim. Aided by a beautiful accomplice and hindered by the local militia, he undergoes a scarring experience which compels him to ignore M’s orders in pursuit of hi... read more

*The Sunday Times Bestseller* It is 1969 and James Bond is about to go solo, recklessly motivated by revenge. A seasoned veteran of the service, 007 is sent to single-handedly stop a civil war in the small West African nation of Zanzarim. Aided by a beautiful accomplice and hindered by the local militia, he undergoes a scarring experience which compels him to ignore M’s orders in pursuit of hi... read more

Colorless Tsukuru Tazaki and His Years of Pilgrimage

Haruki Murakami

A mesmerising mystery story about friendship from the internationally bestselling author of Norwegian Wood and 1Q84Tsukuru Tazaki had four best friends at school. By chance all of their names contained a colour. The two boys were called Akamatsu, meaning ‘red pine’, and Oumi, ‘blue sea’, while the girls’ names were Shirane, ‘white root’, and Kurono, ‘black field’. Tazaki was the only last name... read more

A mesmerising mystery story about friendship from the internationally bestselling author of Norwegian Wood and 1Q84Tsukuru Tazaki had four best friends at school. By chance all of their names contained a colour. The two boys were called Akamatsu, meaning ‘red pine’, and Oumi, ‘blue sea’, while the girls’ names were Shirane, ‘white root’, and Kurono, ‘black field’. Tazaki was the only last name... read more

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