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Los Angeles, CA.
Cover design is both an art and a service. Designers have a responsibility to authors, editors, publishers and, above all, to readers.
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The old chestnut and admonition about judging a book by its cover presents actual, real-world problems and consequences. People may judge, or misjudge, a book by its cover instantly and unconsciously. Covers are meant to be eye-catching; they offer the alluring face, and with that, the true character of a book's content. As a book designer, abundant advantage is gained by being a constant and discriminating reader, simply for one’s own pleasure. Put it this way: to be a good cover designer necessarily means being a good reader.
Kellner Book Design
Professional, award-winning designer of hardcover jackets, trade paper wrappers, and book interiors for both established publishers and independent, self-publishing authors. Conversant with file creation and submission specifications for Lightning Source, IngramSpark and CreateSpace. Thorough knowledge of offset printing. Creative, easy to work with, and detail-oriented to provide the highest quality, eye-catching editions.
The Hollywood Reporter
Management of art department staff of four designers, and frequent freelancer designers. Scheduling of staff work assignments for 170 issues per year. Conceptualization, art direction and assigning of all original illustration and photography. Conceptualization, art direction and design of all editorial covers. Design of all editorial formats and branding logos. Art direction of all photo-shoots. Interviewing and hiring of all freelance designers and production artists. Portfolio reviews. Budgeting the art department for materials, equipment, and personnel. Administration of department invoices. Supervision of digital imaging. On-site press checks. Review of staff performance. Design consultant for the Promotions and Marketing Departments. Design director for special collateral print projects.