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Nicole McArdle

Nicole McArdle - Marketer

New York, NY, United States

Marketing Manager at Simon and Schuster who is passionate about helping first-time authors, particularly with Memoir and Commercial Fiction

Overview

Reviews (2)

Somewhere between falling in love with books, to discovering my passion for the marketing field, I knew I wanted to work in publishing. From bookstore, to self-publishing startup, to literary agency, and finally, to a major publishing house, I pride myself on being well-versed in the various sectors of publishing.

I specialize in social media campaigns, e-mail marketing, blog tours, Goodreads tactics and working to build co-promotions/sweepstakes. I have experience growing email lists, writing and creating monthly newsletters, running ad campaigns, and assisting with general copy needed for outreach and promotion. Though I've worked with a wide range of authors, including Tony Robbins, Richard Paul Evans, Jaycee Dugard, Steve Case, and William Shatner, my passion lies in working with first time authors, specifically those who may not be familiar with social media.

As a freelancer, I help authors develop and implement marketing programs, social campaigns and promotions to support their brand. Whether you're a first time author, looking for an introduction to social media and promotion, or a seasoned author looking for an extra set of hands, I'm a creative force with a multitude of ideas, and I'm eager to work with you!

Services
Non-Fiction
Biographies & Memoirs Business & Management Finance & Accounting Publishing True Crime
Fiction
Crime & Mystery Poetry Thriller Women's Fiction

Work experience

Marketing Manager

Simon & Schuster
November, 2015 – Present (about 2 years)

¥ Responsible for developing and implementing marketing programs, social campaigns and promotions to support a full catalog of books and authors from around the company.
¥ Created promotions and campaigns that engaged and delighted followers and drove awareness, acquisition and engagement across all digital properties
¥ Established and maintained corporate partnerships
Identify and evaluate new marketing and social tools, technologies, products and services

Digital Marketing Manager

Trident Media Group
April, 2015 – November, 2015 (7 months)

¥ Managed integrated marketing campaigns from creation to execution
¥ Worked as the liaison between author and publisher to create effective marketing campaigns
¥ Monitored, measured and reported digital marketing activities, trends and campaign results
¥ Created, scheduled and measured advertising on Facebook, Twitter and Goodreads
Read submitted manuscripts and created readers reports for company distribution

Digital Marketing Associate

Pubslush
January, 2013 – April, 2015 (about 2 years)

¥ Responsible for maintaining multiple social media platforms.
¥ Provided daily oversight for marketing and promotional campaigns
¥ Coordinated, planned, and executed monthly newsletter
¥ Solely responsible for the creation, development and execution of all segments and outreach for the Pubslush blog
¥ Responsible for the development and execution of giveaways and publicity events

Portfolio (19 selected works)

The Third Wave: An Entrepreneur’s Vision of the Future

Steve Case

NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER One of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business—shares a roadmap for how anyone can succeed in a world of rapidly changing technology.Steve Case’s career began when he cofounded America Online (AOL) in 1985. At the time, ... read more

NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER One of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business—shares a roadmap for how anyone can succeed in a world of rapidly changing technology.Steve Case’s career began when he cofounded America Online (AOL) in 1985. At the time, ... read more

Poems That Make Grown Women Cry

Anthony Holden, Ben Holden

The internationally bestselling collection of poetry so powerful that it has moved readers to tears. “Anthony and Ben Holden remind us that you don’t have to be an academic or a postgraduate in creative writing to be moved by verse” (The Wall Street Journal).One hundred women—distinguished in literature and film, science and law, theater and human rights—share poems that have stayed with them ... read more

The internationally bestselling collection of poetry so powerful that it has moved readers to tears. “Anthony and Ben Holden remind us that you don’t have to be an academic or a postgraduate in creative writing to be moved by verse” (The Wall Street Journal).One hundred women—distinguished in literature and film, science and law, theater and human rights—share poems that have stayed with them ... read more

I Know What I'm Doing -- and Other Lies I Tell Myself: Dispatches from a Life Under Construction

Jen Kirkman

New York Times bestselling author and stand-up comedian Jen Kirkman delivers a hilarious, candid memoir about marriage, divorce, sex, turning forty, and still not quite having life figured out.Jen Kirkman wants to be the voice in your head that says, Hey, you’re okay. Even if you sometimes think you aren’t! And especially if other people try to tell you you’re not. In I Know What I’m Doing—and... read more

New York Times bestselling author and stand-up comedian Jen Kirkman delivers a hilarious, candid memoir about marriage, divorce, sex, turning forty, and still not quite having life figured out.Jen Kirkman wants to be the voice in your head that says, Hey, you’re okay. Even if you sometimes think you aren’t! And especially if other people try to tell you you’re not. In I Know What I’m Doing—and... read more

My Mrs. Brown: A Novel

William Norwich

From William Norwich, the well-known fashion writer and editor, an unforgettable novel about a woman with a secret who travels to New York City on a determined quest to buy a special dress that represents everything she wants to say about that secret…and herself.Sometimes a dress isn’t just a dress. Emilia Brown is a woman of a certain age. She has spent a frugal, useful, and wholly restrained... read more

From William Norwich, the well-known fashion writer and editor, an unforgettable novel about a woman with a secret who travels to New York City on a determined quest to buy a special dress that represents everything she wants to say about that secret…and herself.Sometimes a dress isn’t just a dress. Emilia Brown is a woman of a certain age. She has spent a frugal, useful, and wholly restrained... read more

The Blood of Emmett Till

Timothy B. Tyson

This extraordinary New York Times bestseller reexamines a pivotal event of the civil rights movement—the 1955 lynching of Emmett Till—“and demands that we do the one vital thing we aren’t often enough asked to do with history: learn from it” (The Atlantic).In 1955, white men in the Mississippi Delta lynched a fourteen-year-old from Chicago named Emmett Till. His murder was part of a wave of wh... read more

This extraordinary New York Times bestseller reexamines a pivotal event of the civil rights movement—the 1955 lynching of Emmett Till—“and demands that we do the one vital thing we aren’t often enough asked to do with history: learn from it” (The Atlantic).In 1955, white men in the Mississippi Delta lynched a fourteen-year-old from Chicago named Emmett Till. His murder was part of a wave of wh... read more

The Mistletoe Secret: A Novel (The Mistletoe Collection)

Richard Paul Evans

The master of the holiday novel presents the moving story of two people who brave loneliness and loss to find love.Dear Universe, Is anyone out there? Thinking no one is reading, a blogger who calls herself LBH writes about her most personal feelings, especially her overwhelming loneliness. She goes from day to day showing a brave face to the world while inside she longs to know how it would f... read more

The master of the holiday novel presents the moving story of two people who brave loneliness and loss to find love.Dear Universe, Is anyone out there? Thinking no one is reading, a blogger who calls herself LBH writes about her most personal feelings, especially her overwhelming loneliness. She goes from day to day showing a brave face to the world while inside she longs to know how it would f... read more

Corrupted: A Rosato & DiNunzio Novel

Lisa Scottoline

Bennie Rosato, the founder of the Rosato & DiNunzio law firm, hides her big heart beneath her tough-as-nails exterior and she doesn’t like to fail. Now, a case from her past shows her how differently things might have turned out. Thirteen years ago, Bennie Rosato took on Jason Lefkavick, a twelve-year-old boy who was sent to a juvenile detention center after fighting a class bully. Bennie coul... read more

Bennie Rosato, the founder of the Rosato & DiNunzio law firm, hides her big heart beneath her tough-as-nails exterior and she doesn’t like to fail. Now, a case from her past shows her how differently things might have turned out. Thirteen years ago, Bennie Rosato took on Jason Lefkavick, a twelve-year-old boy who was sent to a juvenile detention center after fighting a class bully. Bennie coul... read more

Freedom: My Book of Firsts

Jaycee Dugard

In the follow-up to her #1 bestselling memoir, A Stolen Life, Jaycee Dugard tells the story of her first experiences after years in captivity: the joys that accompanied her newfound freedom and the challenges of adjusting to life on her own.When Jaycee Dugard was eleven years old, she was abducted from a school bus stop within sight of her home in South Lake Tahoe, California. She was missing ... read more

In the follow-up to her #1 bestselling memoir, A Stolen Life, Jaycee Dugard tells the story of her first experiences after years in captivity: the joys that accompanied her newfound freedom and the challenges of adjusting to life on her own.When Jaycee Dugard was eleven years old, she was abducted from a school bus stop within sight of her home in South Lake Tahoe, California. She was missing ... read more

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini Ph.D.

“Best Business Books of 2016” —Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment b... read more

“Best Business Books of 2016” —Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment b... read more

Eight Hundred Grapes: A Novel

Laura Dave

Heralded as “impossible to put down” (Elle), and named a Best Book of the Summer by Glamour, Good Housekeeping, Cosmopolitan, Elle, Marie Claire, and Us Weekly, Eight Hundred Grapes is a heartbreaking, funny, and deeply evocative novel about love, marriage, family, wine, and the treacherous terrain in which they all intersect.There are secrets you share, and secrets you hide… What if your belo... read more

Heralded as “impossible to put down” (Elle), and named a Best Book of the Summer by Glamour, Good Housekeeping, Cosmopolitan, Elle, Marie Claire, and Us Weekly, Eight Hundred Grapes is a heartbreaking, funny, and deeply evocative novel about love, marriage, family, wine, and the treacherous terrain in which they all intersect.There are secrets you share, and secrets you hide… What if your belo... read more

She Made Me Laugh: My Friend Nora Ephron

Richard Cohen

“A portrait that’s both complex and moving...Nora would be pleased.” —People (Book of the Week) Nora Ephron, one of the most famous writers, film makers, and personalities of her time is captured by her long-time and dear friend in a hilarious, blunt, raucous, and poignant recollection of their decades-long friendship.Nora Ephron (1941–2012) was a phenomenal personality, journalist, essayist, ... read more

“A portrait that’s both complex and moving...Nora would be pleased.” —People (Book of the Week) Nora Ephron, one of the most famous writers, film makers, and personalities of her time is captured by her long-time and dear friend in a hilarious, blunt, raucous, and poignant recollection of their decades-long friendship.Nora Ephron (1941–2012) was a phenomenal personality, journalist, essayist, ... read more

Primary Greatness: The 12 Levers of Success

Stephen R. Covey

From Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—a set of principles for achieving a happy and fulfilling life of primary greatness.Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” e... read more

From Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—a set of principles for achieving a happy and fulfilling life of primary greatness.Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” e... read more

The Mistletoe Secret: A Novel (The Mistletoe Collection)

Richard Paul Evans

The master of the holiday novel presents the moving story of two people who brave loneliness and loss to find love.Dear Universe, Is anyone out there? Thinking no one is reading, a blogger who calls herself LBH writes about her most personal feelings, especially her overwhelming loneliness. She goes from day to day showing a brave face to the world while inside she longs to know how it would f... read more

The master of the holiday novel presents the moving story of two people who brave loneliness and loss to find love.Dear Universe, Is anyone out there? Thinking no one is reading, a blogger who calls herself LBH writes about her most personal feelings, especially her overwhelming loneliness. She goes from day to day showing a brave face to the world while inside she longs to know how it would f... read more

TED Books Box Set: The Completist: The Terrorist's Son, The Mathematics of Love, The Art of Stillness, The Future of Architecture, Beyond Measure, ... The Laws of Medicine, and Follow Your Gut

Zak Ebrahim, Hannah Fry, Pico Iyer, Marc Kushner, Margaret Heffernan, Chip Kidd, Stephen Petranek, Barry Schwartz, Siddhartha Mukherjee, Rob Knight, Brendan Buhler

This wide-ranging boxed set of ten TED Books titles covers everything from architecture to business, space travel to love: The Terrorist’s Son, The Mathematics of Love, The Art of Stillness, The Future of Architecture in 100 Buildings, Beyond Measure, Judge This, How We’ll Live on Mars, Why We Work, The Laws of Medicine, and Follow Your Gut.Provocative, intelligent, and forward-thinking, the f... read more

This wide-ranging boxed set of ten TED Books titles covers everything from architecture to business, space travel to love: The Terrorist’s Son, The Mathematics of Love, The Art of Stillness, The Future of Architecture in 100 Buildings, Beyond Measure, Judge This, How We’ll Live on Mars, Why We Work, The Laws of Medicine, and Follow Your Gut.Provocative, intelligent, and forward-thinking, the f... read more

The Caped Crusade: Batman and the Rise of Nerd Culture

Glen Weldon

“A roaring getaway car of guilty pleasures” (The New York Times Book Review), Glen Weldon’s The Caped Crusade is a fascinating, critically acclaimed chronicle of the rises and falls of one of the world’s most iconic superheroes and the fans who love him—now with a new afterword.Since his debut in Detective Comics #27, Batman has been many things: a two-fisted detective; a planet-hopping gadabo... read more

“A roaring getaway car of guilty pleasures” (The New York Times Book Review), Glen Weldon’s The Caped Crusade is a fascinating, critically acclaimed chronicle of the rises and falls of one of the world’s most iconic superheroes and the fans who love him—now with a new afterword.Since his debut in Detective Comics #27, Batman has been many things: a two-fisted detective; a planet-hopping gadabo... read more

Unshakeable: Your Financial Freedom Playbook

Tony Robbins

After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help yo... read more

After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help yo... read more

The Perfect Stranger: A Novel

Megan Miranda

In the masterful follow-up to the New York Times bestseller All the Missing Girls—“think: Luckiest Girl Alive, The Girl on the Train, Gone Girl” (TheSkimm)—a journalist sets out to find a missing friend, a friend who may never have existed at all.Confronted by a restraining order and the threat of a lawsuit, failed journalist Leah Stevens needs to get out of Boston when she runs into an old fr... read more

In the masterful follow-up to the New York Times bestseller All the Missing Girls—“think: Luckiest Girl Alive, The Girl on the Train, Gone Girl” (TheSkimm)—a journalist sets out to find a missing friend, a friend who may never have existed at all.Confronted by a restraining order and the threat of a lawsuit, failed journalist Leah Stevens needs to get out of Boston when she runs into an old fr... read more

All the Missing Girls: A Novel

Megan Miranda

***A NEW YORK TIMES BESTSELLER*** A New York Times Book Review “Editors’ Choice” Entertainment Weekly — Thriller Round-Up The Wall Street Journal — 5 Killer Books for 2016 Hollywood Reporter — Hot Summer Books…16 Must Reads “This thriller’s all of your fave page-turners (think: Luckiest Girl Alive, The Girl on the Train, Gone Girl) rolled into one.” —TheSkimm “Both [Gillian] Flynn’s and Mirand... read more

***A NEW YORK TIMES BESTSELLER*** A New York Times Book Review “Editors’ Choice” Entertainment Weekly — Thriller Round-Up The Wall Street Journal — 5 Killer Books for 2016 Hollywood Reporter — Hot Summer Books…16 Must Reads “This thriller’s all of your fave page-turners (think: Luckiest Girl Alive, The Girl on the Train, Gone Girl) rolled into one.” —TheSkimm “Both [Gillian] Flynn’s and Mirand... read more

The Course of Love: A Novel

Alain de Botton

“The Course of Love is a return to the form that made Mr. de Botton’s name in the mid-1990s….love is the subject best suited to his obsessive aphorizing, and in this novel he again shows off his ability to pin our hopes, methods and insecurities to the page.” —The New York Times The long-awaited and beguiling second novel from Alain de Botton that tracks the beautifully complicated arc of a ro... read more

“The Course of Love is a return to the form that made Mr. de Botton’s name in the mid-1990s….love is the subject best suited to his obsessive aphorizing, and in this novel he again shows off his ability to pin our hopes, methods and insecurities to the page.” —The New York Times The long-awaited and beguiling second novel from Alain de Botton that tracks the beautifully complicated arc of a ro... read more

Nicole has 2 reviews

Professionalism
Quality
Value
Communication

Chris Odle

The one hour consultation I had with Nicole was informative, useful, and good value for money. We agreed to do further work together, but she subsequently left Reedsy.

, May 2017


Mia Rose

It has been a week and i haven't heard from her to reschedule the conference call, sad. I was looking forward to talking to her and possible working together

, May 2017

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