A specialist content marketer with diverse experience in content creation, SEO, and across digital content. Additional experience in PPC and email automation, funnel optimisation and social media.
Reporting to the CEO, I have been creating marketing assets while building a Shopify store and generating Popstick sales using targeted PPC ads.
I have also been developing marketing ad assets for Poplist, one of the brand's upcoming platform ideas. This included creating gif assets for use across Instagram PPC ads, as well as for Facebook and Twitter.
I worked on a contract with Deveo as a Content Marketer and PPC specialist, tasked with increasing their userbase and optimise their inbound funnel.
During my time working with Deveo, we successfully increased their users from a few hundred to a few thousand. We did this with a complex SEO strategy utilising cornerstone and evergreen content, as well as targeted landing pages and Facebook and Google ads.
Deveo has since been purchased by Perforce, a larger player in their industry.
A guest blog post written for Buffer, offering best practice advice on how to get started with video content marketing.
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Reedsy co-founder by day. By night: book marketing consultant specializing in promoting commercial fiction series through Fb/BB/Amazon ads.
Marketer, blurb writer, & metadata expert, with a background in publishing and tech, who will work with you to make marketing easier