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Mark Hughes

Mark Hughes

New York

Overview

ex Editor HarperCollins

Portfolio (1 selected work)

Buzzmarketing: Get People to Talk About Your Stuff

Mark Hughes

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.??Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art o... read more

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.??Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art o... read more

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Cookbooks are my specialty—books I have edited have won or been finalists for James Beard, IACP, and Gourmand awards.

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