Marianne Ferguson

Marianne Ferguson - Web Developer Tick

London, UK

Experienced web designer and WordPress developer with a passion for words. English and French mother-tongue.

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Overview

With the expertise and approach of a full-service digital agency but with the heart and energy of a passionate creative, I specialise in crafting highly effective yet minimal websites which are perfectly tailored to my clients' objectives.

Some recent testimonials include:

“The new website is light, simple, clear - and more to the point, I’ve had more business enquiries from it in a month than I had for all of last year.”
Jennifer Broadley, Leading Executive Coach

“Marianne is a joy to work with. With an amazing mix of professionalism, creativity, web-design & coding know-how, she has become my website whisperer. Having worked with her on three of my sites so far, she has become a trusted adviser. I have recommended her widely, and will continue to do so.”
Neil Seligman, The Conscious Professional

“It was a real pleasure working with Marianne producing our new website. She was incredibly professional and fun to work with. She understood our needs very quickly. Her recommendations were always spot on and we often went with her advice and expert knowledge. The site was delivered on time and on budget and I would definitely recommend her for any website production, design or development.”
Alex Coffey, MotoGeo

Services
Fiction
Adventure
Dystopian
Fantasy
Romance
Young Adult & Teen
Non-Fiction
Business & Management
Philosophy
Psychology
Self-help & Self-improvement
Technology
Works with
Shopify
WordPress

Work experience

Freelance Web Designer & Developer | WordPress Specialist

Self-employed
January, 2017 – Present (almost 2 years)

After a career in luxury fashion and client services, I returned to my passion for design and started my freelancing business in January 2017.

Projects

Natalia Peraita

Natalia Peraita is a leading London-based Executive Coach who wanted a new and simple website to drive new business. As well as designing and building this responsive and fully-optimised website, I developed the brand identity and crafted the captions and other key copy elements.

The Conscious Professional

This boutique professional skills consultancy wanted to refresh their WordPress website and needed input on which theme to choose, copywriting, SEO and website performance. Following the sucess of the new website, the Founder, Neil Seligman, asked me to work on his other websites.

Researched, tested and graded the performance of several reputable WordPress themes, then delivered reports to the client to help in the decision-making
Conducted SEO keyword research for each business and put together reports outlining my recommendations
Crafted captions and other key copy
Edited and optimised the rest of the website content, including stock image research
Migrated all websites to a new and more performant hosting provider
Integrated relevant websites with the Mailchimp API, YouTube's API and Woocommerce

Jennifer Broadley

Designed and built a custom WordPress website for leading Executive Coach, Jennifer Broadley. Following the launch, her website generated more business enquiries in its first month than it had for all of the previous year. Highlights of the project include:

Assiduously researched the industry and its target audience
Analysed competitors' websites and current design trends
Created a round of moodboards and conducted reviews
Created the final designs, then adapted each to desktop, tablet and mobile
Marked up the designs into industry-standard HTML, CSS and JavaScript
Converted the code into a customisable WordPress theme

MotoGeo

With over 80,000 Youtube subscribers and an abundance of high-quality, original content, MotoGeo are fast becoming one of the most popular motorcycle websites out there. They came to me looking to rethink the MotoGeo site; a big part of the brief was to make the website as customisable and flexible as possible so that the website could grow with them.

Highlights of the project include:
Conducted in-depth research of the motorcycle industry and its digital landscape
Analysed some of the most successful content websites to ascertain user engagement and retention strategies
Delivered SEO recommendations on keywords and future content topics
Designed the User Experience in accordance with these findings
Created four different design concepts and presented each to the client
Designed the final pages, then adapted each design to all devices
Coded the designs into a highly customisable WordPress theme where all elements can easily be edited by the client, including the mapping of future content categories and how they display on the homepage
Created comprehensive guidelines to help the client independently manage and edit the website
Integrated with Shopify's Buy SDK to create a custom storefront hosted on the website instead of on Shopify
Advised on and supported with AdSense integration
Carried out extensive testing on local and remote devices to ensure that the website is accessible to the majority of users and that the experience is consistent across major browsers.

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