I am a freelance Graphic Designer with 10 years of experience in Publishing (Oxford University Press) and Branding. I regularly design books -- inside and out -- logos and brand identities, marketing materials including brochures, posters and leaflets as well as infographics. I have a sharp awareness of typography and image to suit the intended audience. My rates are reasonable too.
Tutored for students studying degree level Visual Communication – Graphic Design and Illustration. I shared relevant knowledge based on my own experience in the industry.
Designer and Owner of Liza Whitney Graphic Design. Clients include The Writer, Oxford University Press and Oxford Analytica. I design books, brochures, logos and identities, infographics as well as design for digital.
Senior Designer for English File; ELT’s best-selling course. Managed the design of the Oxford Bookworms Library; a high-end readers course sold worldwide. Both involved project managing Freelancers, budgeting, selecting as well as suggesting illustration and images, and art direction of photoshoots. Design researcher for a redesign of English For Life in the Czech Republic. Designed a sample oriented towards blended publishing with tablet use for the New Adult Course. Designed EF Pronunciation App used on a range of Apple and Android devises.
Produced illustration work for The London School of Hygiene and Tropical Medicine. Freelanced in-house at The Wellcome Trust as well as Oxford University Press. Developed the Oxford Advanced Learners Dictionary cover with its 13 adaptions, whilst managing a 64 page colour reference section with limited art editorial resourcing.
Multidisciplinary Designer with involvement from initial concepts to final printed or digital forms. Diverse clientele including the NHS, Barts and the London Council, Association of Project Managers, the House of Commons and a variety of small businesses.
Main designer in an agency of three. Responsibilities included complete design and management of jobs, direct liaison with clients and web engineers, costing jobs, research for printing quotations, mentoring of
Art-worker and technical advisor to team.
Responsible for the design of a number of book titles and their components, including Surprise! and Bookworms.
Designed for pre-primary, primary, secondary and adult international markets, understanding culturally sensitive issues and trends.
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