Liza Whitney - Designer
Freelance Graphic Designer based in Oxford who employs simple design to achieve maximum impact. A specialist in typography and book design.
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Overview
I am a freelance Graphic Designer with 10 years of experience in Publishing (Oxford University Press) and Branding. I regularly design books -- inside and out -- logos and brand identities, marketing materials including brochures, posters and leaflets as well as infographics. I have a sharp awareness of typography and image to suit the intended audience. My rates are reasonable too.
Services
Languages
English
Non-Fiction
Antiques & Collectibles
Architecture
Art
Biographies & Memoirs
Business & Management
Calendars
Career Guides
Christian Non-Fiction
Cooking, Food, Wine, & Spirits
Design
Economics
Education & Reference
Entertainment
LGBTQ Non-Fiction
Parenting & Families
Photography
Fiction
Fantasy
Mystery & Crime
Plays & Screenplays
Poetry
Romance
Science Fiction
Short Story
Themes & Motifs
Thriller & Suspense
Women's Fiction
Young Adult
Certifications
- 1st class BA Hons degree in Visual Communication
Work experience
Lecturer & Tutor (part-time)
Loughborough University
October, 2013
–
October, 2014
(about 1 year)
Tutored for students studying degree level Visual Communication – Graphic Design and Illustration. I shared relevant knowledge based on my own experience in the industry.
Designer & Owner
Liza Whitney Graphic Design
June, 2013
–
Present
(almost 8 years)
Designer and Owner of Liza Whitney Graphic Design. Clients include The Writer, Oxford University Press and Oxford Analytica. I design books, brochures, logos and identities, infographics as well as design for digital.
Senior Designer
Oxford University Press
June, 2009
–
June, 2013
(about 4 years)
Senior Designer for English File; ELT’s best-selling course. Managed the design of the Oxford Bookworms Library; a high-end readers course sold worldwide. Both involved project managing Freelancers, budgeting, selecting as well as suggesting illustration and images, and art direction of photoshoots. Design researcher for a redesign of English For Life in the Czech Republic. Designed a sample oriented towards blended publishing with tablet use for the New Adult Course. Designed EF Pronunciation App used on a range of Apple and Android devises.
Freelance Graphic Designer
Liza Whitney Graphic Design
March, 2009
–
June, 2009
(3 months)
Produced illustration work for The London School of Hygiene and Tropical Medicine. Freelanced in-house at The Wellcome Trust as well as Oxford University Press. Developed the Oxford Advanced Learners Dictionary cover with its 13 adaptions, whilst managing a 64 page colour reference section with limited art editorial resourcing.
Designer
Fountainhead Creative Consultants
June, 2008
–
February, 2009
(8 months)
Multidisciplinary Designer with involvement from initial concepts to final printed or digital forms. Diverse clientele including the NHS, Barts and the London Council, Association of Project Managers, the House of Commons and a variety of small businesses.
Main designer in an agency of three. Responsibilities included complete design and management of jobs, direct liaison with clients and web engineers, costing jobs, research for printing quotations, mentoring of
Art-worker and technical advisor to team.
Designer, Primary Department, English Language Teaching
Oxford University Press
September, 2005
–
June, 2008
(over 2 years)
Responsible for the design of a number of book titles and their components, including Surprise! and Bookworms.
Designed for pre-primary, primary, secondary and adult international markets, understanding culturally sensitive issues and trends.
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