Liza Sweeney

Liza Sweeney - Marketer

New York, NY, United States

An experienced freelance marketing manager specializing in paid and organic social media. Formerly at Penguin Random House.

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Overview

I've worked extensively on marketing and social media campaigns for the books of many bestselling and award-winning authors, including New York Times bestsellers, Women's Prize For Fiction award winners, and more. I've developed hundreds of successful Facebook, Instagram, and Amazon ad campaigns that result in growth of book sales and author newsletter sign-ups. In addition to building awareness with advertising, I'm an expert in social media growth and management, with particular experience growing communities on Instagram and Twitter. In addition to being a marketing expert, I am an editor at a literary fiction magazine and love helping new authors connect with the right readers.

Services
Metadata & Blurb Optimization
Non-Fiction
Biographies & Memoirs
History
Fiction
Fantasy
Literature
Science Fiction
Thriller
Women's Fiction
Young Adult & Teen

Work experience

Digital Marketing Manager

Penguin Random House
April, 2016 – August, 2018 (over 2 years)

Fiction Editor

American Chordata
December, 2015 – Present (over 2 years)

Portfolio (17 selected works)

The Incendiaries: A Novel

R. O. Kwon

"Religion, politics, and love collide in this slim but powerful novel reminiscent of Donna Tartt's The Secret History, with menace and mystery lurking in every corner." --People Magazine"The most buzzed-about debut of the summer, as it should be...unusual and enticing ... The Incendiaries arrives at precisely the right moment." --The Washington Post"Radiant...A dark, absorbing story of how fir... read more

"Religion, politics, and love collide in this slim but powerful novel reminiscent of Donna Tartt's The Secret History, with menace and mystery lurking in every corner." --People Magazine"The most buzzed-about debut of the summer, as it should be...unusual and enticing ... The Incendiaries arrives at precisely the right moment." --The Washington Post"Radiant...A dark, absorbing story of how fir... read more

The Great Believers

Rebecca Makkai

“A page turner...An absorbing and emotionally riveting story about what it’s like to live during times of crisis. "—The New York Times Book Review A dazzling new novel of friendship and redemption in the face of tragedy and loss set in 1980s Chicago and contemporary Paris, by the acclaimed author Rebecca MakkaiIn 1985, Yale Tishman, the development director for an art gallery in Chicago, is ab... read more

“A page turner...An absorbing and emotionally riveting story about what it’s like to live during times of crisis. "—The New York Times Book Review A dazzling new novel of friendship and redemption in the face of tragedy and loss set in 1980s Chicago and contemporary Paris, by the acclaimed author Rebecca MakkaiIn 1985, Yale Tishman, the development director for an art gallery in Chicago, is ab... read more

Beneath a Ruthless Sun: A True Story of Violence, Race, and Justice Lost and Found

Gilbert King

"Compelling, insightful and important, Beneath a Ruthless Sun exposes the corruption of racial bigotry and animus that shadows a community, a state and a nation. A fascinating examination of an injustice story all too familiar and still largely ignored, an engaging and essential read." --Bryan Stevenson, author of Just MercyFrom the author of the Pulitzer Prize-winning bestseller Devil in the ... read more

"Compelling, insightful and important, Beneath a Ruthless Sun exposes the corruption of racial bigotry and animus that shadows a community, a state and a nation. A fascinating examination of an injustice story all too familiar and still largely ignored, an engaging and essential read." --Bryan Stevenson, author of Just MercyFrom the author of the Pulitzer Prize-winning bestseller Devil in the ... read more

Seven Days of Us: A Novel

Francesca Hornak

A family can’t escape their secrets when they’re forced to spend a week in quarantine in this “sharply funny” (People) novel—an Indie Next and #1 Library Reads Pick! “Witty and deeply heartfelt.”—Emily Giffin It’s Christmas, and for the first time in years the entire Birch family will be under one roof. Even Emma and Andrew’s elder daughter—who is usually off saving the world—will be joining t... read more

A family can’t escape their secrets when they’re forced to spend a week in quarantine in this “sharply funny” (People) novel—an Indie Next and #1 Library Reads Pick! “Witty and deeply heartfelt.”—Emily Giffin It’s Christmas, and for the first time in years the entire Birch family will be under one roof. Even Emma and Andrew’s elder daughter—who is usually off saving the world—will be joining t... read more

I Let You Go

Clare Mackintosh

THE NEW YORK TIMES BESTSELLER One of The New York Times Book Review’s 10 Best Crime Novels of 2016! The blockbuster thriller for those who loved The Girl on the Train and The Widow…“[A] finely crafted novel with a killer twist.”—#1 New York Times bestselling author Paula HawkinsOn a rainy afternoon, a mother’s life is shattered as her son slips from her grip and runs into the street… I Let You... read more

THE NEW YORK TIMES BESTSELLER One of The New York Times Book Review’s 10 Best Crime Novels of 2016! The blockbuster thriller for those who loved The Girl on the Train and The Widow…“[A] finely crafted novel with a killer twist.”—#1 New York Times bestselling author Paula HawkinsOn a rainy afternoon, a mother’s life is shattered as her son slips from her grip and runs into the street… I Let You... read more

Paper and Fire (The Great Library)

Rachel Caine

The New York Times BestsellerIn Ink and Bone, bestselling author Rachel Caine introduced a world where knowledge is power, and power corrupts absolutely. Now she continues the story of those who dare to defy the Great Library—and rewrite history... Jess Brightwell has survived his introduction to the sinister, seductive world of the Library, but serving in its army is nothing like he envisione... read more

The New York Times BestsellerIn Ink and Bone, bestselling author Rachel Caine introduced a world where knowledge is power, and power corrupts absolutely. Now she continues the story of those who dare to defy the Great Library—and rewrite history... Jess Brightwell has survived his introduction to the sinister, seductive world of the Library, but serving in its army is nothing like he envisione... read more

The Invisible Library (The Invisible Library Novel)

Genevieve Cogman

Collecting books can be a dangerous prospect in this fun, time-traveling, fantasy adventure from a spectacular debut author. One thing any Librarian will tell you: the truth is much stranger than fiction... Irene is a professional spy for the mysterious Library, a shadowy organization that collects important works of fiction from all of the different realities. Most recently, she and her enigm... read more

Collecting books can be a dangerous prospect in this fun, time-traveling, fantasy adventure from a spectacular debut author. One thing any Librarian will tell you: the truth is much stranger than fiction... Irene is a professional spy for the mysterious Library, a shadowy organization that collects important works of fiction from all of the different realities. Most recently, she and her enigm... read more

Big Little Lies (Movie Tie-In)

Liane Moriarty

THE #1 NEW YORK TIMES BESTSELLERNOW A GOLDEN GLOBE AND EMMY-WINNING HBO® LIMITED SERIES STARRING REESE WITHERSPOON, NICOLE KIDMAN, SHAILENE WOODLEY, ALEXANDER SKARSGÅRD, LAURA DERN, ADAM SCOTT, AND ZOË KRAVITZ FROM THE DIRECTOR OF WILD AND DALLAS BUYERS CLUB, JEAN-MARC VALLÉE, AND WRITER DAVID E. KELLEYFrom the author of Truly Madly Guilty and The Husband’s Secret comes a novel about the dange... read more

THE #1 NEW YORK TIMES BESTSELLERNOW A GOLDEN GLOBE AND EMMY-WINNING HBO® LIMITED SERIES STARRING REESE WITHERSPOON, NICOLE KIDMAN, SHAILENE WOODLEY, ALEXANDER SKARSGÅRD, LAURA DERN, ADAM SCOTT, AND ZOË KRAVITZ FROM THE DIRECTOR OF WILD AND DALLAS BUYERS CLUB, JEAN-MARC VALLÉE, AND WRITER DAVID E. KELLEYFrom the author of Truly Madly Guilty and The Husband’s Secret comes a novel about the dange... read more

1984 (Signet Classics)

George Orwell

Written in 1948, 1984 was George Orwell’s chilling prophecy about the future. And while 1984 has come and gone, his dystopian vision of a government that will do anything to control the narrative is timelier than ever...•Nominated as one of America’s best-loved novels by PBS’s The Great American Read•“The Party told you to reject the evidence of your eyes and ears. It was their final, most ess... read more

Written in 1948, 1984 was George Orwell’s chilling prophecy about the future. And while 1984 has come and gone, his dystopian vision of a government that will do anything to control the narrative is timelier than ever...•Nominated as one of America’s best-loved novels by PBS’s The Great American Read•“The Party told you to reject the evidence of your eyes and ears. It was their final, most ess... read more

A Terrible Country: A Novel

Keith Gessen

"This artful and autumnal novel, published in high summer, is a gift to those who wish to receive it."—Dwight Garner, The New York Times"Hilarious, heartbreaking . . . A Terrible Country may be one of the best books you'll read this year."—Ann Levin, Associated Press"The funniest work of fiction I've read this year."—Christian Lorentzen, Vulture.comA literary triumph about Russia, family, love... read more

"This artful and autumnal novel, published in high summer, is a gift to those who wish to receive it."—Dwight Garner, The New York Times"Hilarious, heartbreaking . . . A Terrible Country may be one of the best books you'll read this year."—Ann Levin, Associated Press"The funniest work of fiction I've read this year."—Christian Lorentzen, Vulture.comA literary triumph about Russia, family, love... read more

A Curious Beginning (A Veronica Speedwell Mystery)

Deanna Raybourn

In her thrilling new series, Deanna Raybourn, the New York Times bestselling author of the Lady Julia Grey mysteries, returns once more to Victorian England...and introduces intrepid adventuress Veronica Speedwell. London, 1887. After burying her spinster aunt, orphaned Veronica Speedwell is free to resume her world travels in pursuit of scientific inquiry—and the occasional romantic dalliance... read more

In her thrilling new series, Deanna Raybourn, the New York Times bestselling author of the Lady Julia Grey mysteries, returns once more to Victorian England...and introduces intrepid adventuress Veronica Speedwell. London, 1887. After burying her spinster aunt, orphaned Veronica Speedwell is free to resume her world travels in pursuit of scientific inquiry—and the occasional romantic dalliance... read more

Awayland: Stories

Ramona Ausubel

“Excellent and peculiar… Ausubel’s imagination…wants to offer consolation for how ghastly things can get, a type of healing that only reading can provide. All 11 of these stories are deeply involving.” –New York Times Book Review“Funny, endearing short stories…Each tale looks to the future in its own particular, touching way.” –Harper’s BazaarAn inventive story collection that spans the globe ... read more

“Excellent and peculiar… Ausubel’s imagination…wants to offer consolation for how ghastly things can get, a type of healing that only reading can provide. All 11 of these stories are deeply involving.” –New York Times Book Review“Funny, endearing short stories…Each tale looks to the future in its own particular, touching way.” –Harper’s BazaarAn inventive story collection that spans the globe ... read more

The Night the Lights Went Out

Karen White

From the New York Times bestselling author of the Tradd Street series comes a stunning novel about a young single mother who discovers that the nature of friendship is never what it seems....Recently divorced, Merilee Talbot Dunlap moves with her two children to the Atlanta suburb of Sweet Apple, Georgia. When an anonymous local blog starts dishing about her failed marriage, Merilee finds some... read more

From the New York Times bestselling author of the Tradd Street series comes a stunning novel about a young single mother who discovers that the nature of friendship is never what it seems....Recently divorced, Merilee Talbot Dunlap moves with her two children to the Atlanta suburb of Sweet Apple, Georgia. When an anonymous local blog starts dishing about her failed marriage, Merilee finds some... read more

The Bookshop at Water's End

Patti Callahan Henry

The women who spent their childhood summers in a small southern town discover it harbors secrets as lush as the marshes that surround it... Bonny Blankenship’s most treasured memories are of idyllic summers spent in Watersend, South Carolina, with her best friend, Lainey McKay. Amid the sand dunes and oak trees draped with Spanish moss, they swam and wished for happy-ever-afters, then escaped ... read more

The women who spent their childhood summers in a small southern town discover it harbors secrets as lush as the marshes that surround it... Bonny Blankenship’s most treasured memories are of idyllic summers spent in Watersend, South Carolina, with her best friend, Lainey McKay. Amid the sand dunes and oak trees draped with Spanish moss, they swam and wished for happy-ever-afters, then escaped ... read more

The Sunshine Sisters

Jane Green

The New York Times bestselling author of Falling presents a warm, wise, and wonderfully vivid novel about a mother who asks her three estranged daughters to come home to help her end her life.Ronni Sunshine left London for Hollywood to become a beautiful, charismatic star of the silver screen. But at home, she was a narcissistic, disinterested mother who alienated her three daughters. Still, w... read more

The New York Times bestselling author of Falling presents a warm, wise, and wonderfully vivid novel about a mother who asks her three estranged daughters to come home to help her end her life.Ronni Sunshine left London for Hollywood to become a beautiful, charismatic star of the silver screen. But at home, she was a narcissistic, disinterested mother who alienated her three daughters. Still, w... read more

The Child

Fiona Barton

An NPR Best Book of the YearA Bustle Best Thriller Novel of the Year “The Child is a perfect blend of beach read and book club selection. It’s a fascinating and fitting follow-up to [Barton’s] best-selling debut novel, The Widow. . . .[A] page-turning whodunit….A novel that is both fast-paced and thought-provoking, it keeps the reader guessing right to the end.”—USA Today “Fiona Barton brings ... read more

An NPR Best Book of the YearA Bustle Best Thriller Novel of the Year “The Child is a perfect blend of beach read and book club selection. It’s a fascinating and fitting follow-up to [Barton’s] best-selling debut novel, The Widow. . . .[A] page-turning whodunit….A novel that is both fast-paced and thought-provoking, it keeps the reader guessing right to the end.”—USA Today “Fiona Barton brings ... read more

Shadow Rider (A Shadow Riders Novel)

Christine Feehan

The #1 New York Times bestselling “queen of paranormal romance” (USA Today) is back with a sexy series starring a Chicago crime family that hides a dark, mystical secret... Whether it’s fast cars or fast women, Stefano Ferraro gets what he wants. When he’s not fodder for the paparazzi, he commands Ferraro family businesses—both legitimate and illegitimate. While their criminal activity is simp... read more

The #1 New York Times bestselling “queen of paranormal romance” (USA Today) is back with a sexy series starring a Chicago crime family that hides a dark, mystical secret... Whether it’s fast cars or fast women, Stefano Ferraro gets what he wants. When he’s not fodder for the paparazzi, he commands Ferraro family businesses—both legitimate and illegitimate. While their criminal activity is simp... read more

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