Liz Kalloch – Designer

As a freelance designer, illustrator and art director, I work with a variety of clients — from individuals, small businesses and publishers — to conceptualize, design and produce products, printed collateral and web sites.

My projects have included:
• Book Design • Product Design • Package Design • Collateral Packages • Magazine and Editorial Design • Website Design • Book Cover Illustration • Editorial Illustration • Website Illustration • Logo Design

Select Clients include: DEMDACO Studios • Red Wheel/Weiser Press • Brush Dance • The Daniel Pearl Foundation • Parallax Press • Twentieth Century Fox • Andrews McMeel Publishing • Walt Disney Productions • Warner Brothers • Chronicle Books • Thames & Hudson Publishers • Artistic Studios • Cedco Publishing • Amcal Publishing

Managed, designed and produced large volumes of Seasonal and Everyday custom stationery, gift and dated products for high profile clients such as Barnes and Noble, Target Stores, as well as specialty shops all over the country.

• Supervised freelance designers and production artists.
• Oversaw all phases of the creative process: design and production approvals, proofing, trafficking, shipping, archiving and reviewing pre-production samples.
• Established a clear design direction and color palette for multiple product lines, and a variety of licensed artists.
• Cultivated and signed new artists to add to and compliment the existing look and line of Brush Dance products.
• Conceptualized and developed new lines of stationery.
• Designed marketable paper products: stationery sets, personal care product sets, wall decor, die-cut greeting cards, magnets, photo albums, journals, note cards, notepads, calendar etc.
• Created all catalog and collateral materials—including designing booths for the annual Stationery Show and other trade shows for the gift industry.
• Expanded Brush Dance's line of wall calendar to include Date Books, and Pocket Engagements
• Researched current trends in the gift and stationery markets.
• Developed and updated all product templates, die-lines and production files.
• Consistently met deadlines while managing and designing for multiple projects.

• Senior Designer and production team supervisor for calendar product line of 250+ titles.
• Developed, created and managed projects from design phase to finished product.
• Worked with licensors: Warner Brothers (Harry Potter), Walt Disney Studios, Fox Television, LucasFilm, WB Network, Animal Planet, World Wildlife Fund, and New Line Cinema.
• Supervised freelance production assistants.