With years of experience in events, branding, and publishing, I have moved on to work with clients on a freelance basis. I engage mostly in concept development, content creation and art direction for their projects. I was based in China until 2016 and have relocated to San Francisco in 2017.
I had worked with international clients from Europe, the Middle East, and Asia to create thematic projects such as art exhibitions, gala dinners and product launches. I was based in Shanghai (between 2011 to 2014) and had worked closely with local teams in various parts of China.
I had worked with corporate clients to develop their brand identity, marketing literature, and company publications.
I had worked with international luxury labels to showcase their festive and seasonal launches.
I was an editor/publisher to the student correspondent monthly newsletter and contributor to the local newspapers such as Friday Weekly and Lianhe Zaobao/Now.
The official website for a bilingual publisher who was documenting a unique message project as part of their launch campaign - content (photography and bilingual copywriting) was created in the form of a blog on the homepage with a message every month.
The official website for a conventional book with an unconventional approach towards learning Mandarin Chinese.
- ABOUT page: A simple homepage that includes concise descriptions and information as well as a call-to-action button (that hovers over the top right corner of the page) for online purchases.
- LEARN page: A web application that is specially customized and built for the book's extensive vocabulary that readers could easily access while reading the book.
A Little Something is a story about an insurance agent and the characters he met...... if anything is possible, what would they want to insure in life? A different landscape, a switch of perception and a change of mindset... this project is created for the busy working crowd - hoping to instill some positivity into their hectic schedules and perhaps, cheer them up a little. Each book contains ... read more
A Little Beijing: Your Niche Travel Guide, published in 2008, introduced travelers to a new way to explore a city via postcards. Based on a route less traveled, travelers were encouraged to send their thoughts back to themselves on postcards. Upon their return home, they would find the perfect souvenir - stamped mementos from their travels. This unique project received the Red Dot Design Award... read more
A Little Daily Dose is a conventional book with an unconventional approach towards learning Chinese. Through four bilingual short stories, readers are encouraged to read English stories and pick up color-coded Chinese characters - a little at a time - with an online vocabulary handbook. This might not be the most conventional way to learn Chinese but for those who are not ready to take direct ... read more
Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.
I’m Dave and I work with small businesses across the world to create websites that enhance their brand and engage users.
I’m a UI/UX Designer with 14+ years of experience. My specialist areas are user-centric design, problem-solving, team building.