With years of experience in events, branding, and publishing, I have moved on to work with clients on a freelance basis. I engage mostly in concept development, content creation and art direction for their projects. I was based in China until 2016 and have relocated to San Francisco in 2017.
I had worked with international clients from Europe, the Middle East, and Asia to create thematic projects such as art exhibitions, gala dinners and product launches. I was based in Shanghai (between 2011 to 2014) and had worked closely with local teams in various parts of China.
I had worked with corporate clients to develop their brand identity, marketing literature, and company publications.
I had worked with international luxury labels to showcase their festive and seasonal launches.
I was an editor/publisher to the student correspondent monthly newsletter and contributor to the local newspapers such as Friday Weekly and Lianhe Zaobao/Now.
The official website for a bilingual publisher who was documenting a unique message project as part of their launch campaign - content (photography and bilingual copywriting) was created in the form of a blog on the homepage with a message every month.
The official website for a conventional book with an unconventional approach towards learning Mandarin Chinese.
- ABOUT page: A simple homepage that includes concise descriptions and information as well as a call-to-action button (that hovers over the top right corner of the page) for online purchases.
- LEARN page: A web application that is specially customized and built for the book's extensive vocabulary that readers could easily access while reading the book.
A Little Something is a story about an insurance agent and the characters he met...... if anything is possible, what would they want to insure in life? A different landscape, a switch of perception and a change of mindset... this project is created for the busy working crowd - hoping to instill some positivity into their hectic schedules and perhaps, cheer them up a little. Each book contains ... read more
A Little Beijing: Your Niche Travel Guide, published in 2008, introduced travelers to a new way to explore a city via postcards. Based on a route less traveled, travelers were encouraged to send their thoughts back to themselves on postcards. Upon their return home, they would find the perfect souvenir - stamped mementos from their travels. This unique project received the Red Dot Design Award... read more
A Little Daily Dose is a conventional book with an unconventional approach towards learning Chinese. Through four bilingual short stories, readers are encouraged to read English stories and pick up color-coded Chinese characters - a little at a time - with an online vocabulary handbook. This might not be the most conventional way to learn Chinese but for those who are not ready to take direct ... read more
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