Juliet Carson-Martinez

Juliet Carson-Martinez - Editor

Pittsburgh, PA, USA

Delivering razor-sharp and laser-focused marketing content since 2007

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Overview

A versatile and detail oriented marketing copywriter, I master new material quickly and produce highly polished, on-brand content that works. I crafted an exciting narrative around a water startup that brought in more than $150,000 in prize money over nine months, and achieved close to 10 percent year-over-year increase in charitable donations for global humanitarian relief. In my free time, I recently raised more than $19,000 over four months on social media to help a friend.

I work independently, perform well in teams, stay on message and never miss deadlines.

Born in southern Africa and raised in the southwestern United States, Guatemala and Mexico, I've lived in Pittsburgh since 2016 after spending my adult life in Chicago, where I moved for college. In addition to working as a women's health educator and adult literacy teacher, I earned a Bachelor of Science degree in Biology from University of Illinois, then a Master of Science in Journalism from Northwestern University. Since then I have served a broad array of clients and audiences through writing, editing and translating. Fluent in English and Spanish, I am also conversant in American Sign Language.
Non-Fiction
Agriculture
Education & Reference
Health & wellbeing
Islam
LGBTQ (non fiction)
Life Sciences
Medicine & Nursing & Dentistry
Parenting & Families

Work experience

Research assistant

Lunsford Holdings LLC, dba The Hemp Biz Conference
September, 2018 – July, 2019 (10 months)

Strategize, edit and collaborate on content that raised the profile of the premier educational forum for farmers and entrepreneurs entering the industrial hemp marketplace. Conduct interviews, organize research results, interpret scientific literature for a mass audience. Edit and polish written content. Topics range from sustainability, agriculture and finance to health and public policy.
Contributed to:
>Green Entrepreneur guest contributor articles shared more than 15,000 times
>National Cannabis Industry Association blog shared more than 500 times

Director of Communications

Folia Water, Inc.
January, 2016 – September, 2016 (8 months)

Created and executed communications strategy for an international startup on a shoestring budget, securing international news coverage on three continents, more than $150,000 in award prizes and a major commercial sponsor.
>Drove communications strategy for the US, Europe, China and South Africa
>Gained publicity via international news coverage and entry in international competitions including DIA Awards, IChemE Global, Demand Solutions and Bottle Dream
>Conceptualized and executed social media strategy across platforms, gaining donors in the US, Europe and China

Writer and editor

Zakat Foundation of
June, 2012 – January, 2015 (over 2 years)

Wrote, edited and uploaded via CMS online and print content for an international charitable organization with $7 million in annual donations, creating a consistent tone and quality across publications, online communications and social media.
>Achieved a six percent year-over-year increase in donations through holiday, annual giving and endowment campaigns
>Wrote highly effective content including e-blasts, e-newsletters, annual reports, corporate brochures, appeals and campaigns
>Developed in-house style guide for a consistent voice and quality of content across print and digital media

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