Close this message

Julia Forster

Julia Forster - Marketer

Machynlleth, United Kingdom

UK based book marketer, publicist, project manager and bursary panellist who specialises in fiction, poetry & writer development.

Overview

With nearly twenty years' experience over a broad spectrum of the UK publishing industry my strength lies in creating bespoke marketing and publicity campaigns to promote books, specialising in fiction and poetry. I work with UK based authors only and with each project that I work on, I employ my impeccable attention to detail while also working with clients to conceive an over-arching vision.

I am particularly experienced in working with small to medium-sized independent presses which have moved beyond the kitchen table and are in the process of making the next steps towards reaching a broader brand awareness. I excel at building strategic and strong partnerships with like-minded organisations and in getting the most out of authors and their assets.

As a published author of both fiction and non-fiction, I have first-hand experience of the author experience from which to draw when dealing with writers and publishers alike. I am currently using this background to develop and deploy a suite of workshops on career development for authors. Since my very first position in publishing - as a reader for a literary agent while still at university when I was just nineteen - I am still just as passionate now as I was in my teenage years about writer development and helping readers to discover new voices within the UK.

Services
Fiction
Anthologies Literature Poetry Short Story Women's Fiction
Non-Fiction
Biographies & Memoirs Publishing

Certifications

  • ECMOD Print buying Masterclass
  • Negotiation in Publishing - Publishing Training Centre

Work experience

Marketing & Publicity Manager - Freelance

Self-employed
October, 2016 – Present (about 1 year)

On a shoe-string budget, I have created a marketing and publicity department from scratch, reporting weekly to the independent poetry publisher Nine Arches Press. I like to work closely with the sales team but moreover with each poet to ensure that their campaigns make best use of the assets and networks which they bring to the diverse list. Poets include: Inua Ellams, Rishi Dastidar, Tania Hershman and Angela Readman.

* Bespoke marketing and publicity campaign plans for ten titles a year (individual collections and anthologies)
* Digital marketing: social media and email campaigns
* Publicity: reviews, blog tours, press database management
* Advertising: online and print
* Editorial coverage: print and radio magazine shows, including successfully pitching poets to BBC Radio 4 Front Row and Woman's Hour

Bursary Panellist

Self-employed
December, 2013 – Present (about 4 years)

I sit on the bursary panel at the charitable writer development agency Literature Wales to help assess manuscripts for the writers' bursary scheme annually. In this role, I draw from my experience as both a previous recipient of an award in 2011 as well as my tenure at a London literary agency where, as an assistant, I would assess submissions daily.

* Editorial report writing
* Negotiation skills

Marketing and Publicity Officer

New Welsh Review - Literary Magazine
January, 2013 – April, 2015 (about 2 years)

I managed the marketing and publicity department for the quarterly literary magazine New Welsh Review. To promote the magazine and provide writer development opportunities, I conceived and coordinated the Flash in the Pen flash fiction prize in 2013, partnering with Granta Books, Hay Festival and all the major Wales-based publishers. I also fundraised for and coordinated the inaugural New Welsh Writing Awards in 2015, brokering strategic partnerships with external literature development agencies including Curtis Brown, Gladstone's Library and Ty Newydd Writers' Centre. During my tenure, advertising revenue returned to the target £1,000 per issue.

* Marketing: copywriting, email campaigns and social media
* Publicity: Press releases, events and blog writing
* Advertising: print and online, commensurate swaps
* Customer insight: survey and analysis which informed new media pack and uplift in advertising rates

Editorial Committee Member

Self-employed
January, 2011 – December, 2013 (almost 3 years)

I volunteered for three years on the editorial committee for Honno, the independent women's press.

* Manuscript assessment
* Editorial report writing

Freelance Consultant

Self-employed
January, 2006 – April, 2007 (about 1 year)

I worked for a variety of clients within the social enterprise sector including Impact Hub - Angel Islington; Jeremy Gilley at Peace One Day; Earth Charter International; The Tate Modern and NESTA.

* Research and report writing
* Social franchise strategy
* Workshop conception and delivery

Assistant

Shirley Stewart Literary Agency
December, 2003 – December, 2005 (about 2 years)

I was employed by a small literary agency based in Central London where I worked closely with the agent who specialised in representing writers from Ireland. Authors included: Roddy Doyle, Catherine Dunne, Lia Mills, Miriam Toews and Maureen O'Hara.

* Assessed daily submissions and wrote reader reports
* Oversaw rights list: copywriting, collating and printing
* Foreign rights: attended LBF and Frankfurt to sell eastern European and audio rights
* Author liaison: helping on book tours, tax form queries, editorial feedback

Marketing Assistant

Dorling Kindersley, Alastair Sawday, Barefoot Books, Carcanet Press
July, 2001 – November, 2003 (over 2 years)

I worked in publishing within weeks of graduating from my M Litt in Creative Writing, taking on a variety of short-term roles contracts, maternity cover and temporary roles at the travel publisher Alastair Sawday, the children's book publisher Barefoot Books, the poetry press Carcanet and the non-fiction publisher DK.

* Copywriting; catalogues and AIs
* Competitor analysis
* Managed joint publishing project with the Observer
* Marketing within trade, consumer and direct selling departments

Portfolio (11 selected works)

A Complicated Kindness

Miriam Toews

We're Mennonites. As far as I know, we are the most embarrassing sub-sect of people to belong to if you're a teenager. Sixteen-year-old Nomi Nickel longs to hang out with Lou Reed and Marianne Faithfull in New York City's East Village. Instead she's trapped in East Village, Manitoba: a town with no train station, no bar, and where job prospects consist of slaughtering chickens at the Happy Fam... read more

We're Mennonites. As far as I know, we are the most embarrassing sub-sect of people to belong to if you're a teenager. Sixteen-year-old Nomi Nickel longs to hang out with Lou Reed and Marianne Faithfull in New York City's East Village. Instead she's trapped in East Village, Manitoba: a town with no train station, no bar, and where job prospects consist of slaughtering chickens at the Happy Fam... read more

Tis Herself: An Autobiography

Maureen O'Hara

Maureen O'Hara was born for Technicolour. Her fiery red hair and piercing green eyes made the screen crackle with electricity. Her bold Irish bearing cast her as the prototypical strong, determined woman struggling in a man's world. During a career that has spanned some sixty years, she has earned a reputation as a fiercely independent thinker, a tireless champion of causes, and, of course, a ... read more

Maureen O'Hara was born for Technicolour. Her fiery red hair and piercing green eyes made the screen crackle with electricity. Her bold Irish bearing cast her as the prototypical strong, determined woman struggling in a man's world. During a career that has spanned some sixty years, she has earned a reputation as a fiercely independent thinker, a tireless champion of causes, and, of course, a ... read more

NWR 101: Scavenger (New Welsh Review)

Lloyd Jones, Tishani Doshi, Shani Rhys James

NWR: Johnny Dangerously (New Welsh Review)

Lisa Blower, Gwyneth Lewis, Charlotte Greig

Muses: Revealing the Nature of Inspiration (Pocket Essentials)

Julia Forster

The Muses Offering an 'ecology' of inspiration, this work lends a fresh perspective to what happened when Lewis Carroll played with Alice Liddell; when Rainer Maria Rilke dreamt of Lou Andreas Salome or when John Lennon wrote for his one and only Yoko Ono. Full description

The Muses Offering an 'ecology' of inspiration, this work lends a fresh perspective to what happened when Lewis Carroll played with Alice Liddell; when Rainer Maria Rilke dreamt of Lou Andreas Salome or when John Lennon wrote for his one and only Yoko Ono. Full description

What a Way to Go

Julia Forster

1988. 12-year-old Harper Richardson's parents are divorced. Her mum got custody of her, the Mini, and five hundred tins of baked beans. Her dad got a mouldering cottage in a Midlands backwater village and default membership of the Lone Rangers single parents' club. Harper got questionable dress sense, a zest for life, two gerbils, and her Chambers dictionary, and the responsibility of fixing h... read more

1988. 12-year-old Harper Richardson's parents are divorced. Her mum got custody of her, the Mini, and five hundred tins of baked beans. Her dad got a mouldering cottage in a Midlands backwater village and default membership of the Lone Rangers single parents' club. Harper got questionable dress sense, a zest for life, two gerbils, and her Chambers dictionary, and the responsibility of fixing h... read more

Paddy Clarke Ha Ha Ha (Vintage Classics)

Roddy Doyle

Paddy Clarke is ten years old. Paddy Clarke lights fires. Paddy Clarke's name is written in wet cement all over Barrytown, north Dublin. Paddy Clarke's heroes are Father Damien (and the lepers), Geronimo and George Best. Paddy Clarke has a brother called Francis, but Paddy calls him Sinbad and hates him because that's the rule. Paddy Clarke knows the exact moment to knock a dead scab from his ... read more

Paddy Clarke is ten years old. Paddy Clarke lights fires. Paddy Clarke's name is written in wet cement all over Barrytown, north Dublin. Paddy Clarke's heroes are Father Damien (and the lepers), Geronimo and George Best. Paddy Clarke has a brother called Francis, but Paddy calls him Sinbad and hates him because that's the rule. Paddy Clarke knows the exact moment to knock a dead scab from his ... read more

In the Beginning

Catherine Dunne

In the beginning there was a very ordinary family – Ben, Rose, and their three children. Then, one morning, without warning, Ben leaves and Rose is left to face life alone. This is the story of Rose and Ben's marriage and how Rose struggles to reinvent her life when he has gone.'Beautifully written, perfectly paced and very, very moving.' Roddy DoyleCatherine Dunne is the prize-winning author ... read more

In the beginning there was a very ordinary family – Ben, Rose, and their three children. Then, one morning, without warning, Ben leaves and Rose is left to face life alone. This is the story of Rose and Ben's marriage and how Rose struggles to reinvent her life when he has gone.'Beautifully written, perfectly paced and very, very moving.' Roddy DoyleCatherine Dunne is the prize-winning author ... read more

52: Write a Poem a Week. Start Now. Keep Going

Jo Bell

The 52 project started with a simple idea: Write a poem a week. Start now. Keep going. This book brings together the 52 prompts written by poet Jo Bell and by guest poets, so that you can pick up the challenge yourself. With poems to illustrate each prompt, it's an anthology as well as a book of lively and engaging exercises for all poets.

The 52 project started with a simple idea: Write a poem a week. Start now. Keep going. This book brings together the 52 prompts written by poet Jo Bell and by guest poets, so that you can pick up the challenge yourself. With poems to illustrate each prompt, it's an anthology as well as a book of lively and engaging exercises for all poets.

#Afterhours

Inua Ellams

Terms and Conditions

Tania Hershman

Share this profile :)

It's time to tell the world about this Reedsy profile!

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 700+ profiles.

73f4702aa690247c00800e00b3beb25ea4d6f935

Nick Courage

Author, Experienced Book Marketer, Web Developer

New York, United States

C850ee245bb8fb655f76bb27504efd209c3b5f37

Adrienne Sparks

Book Marketing Consultant, Author Advocate, Avid Reader

Harvard, United States

To view 700+ more profiles, Join Reedsy

To view 700+ more profiles, Join Reedsy