Jothan Cashero

Jothan Cashero - Designer

New York, NY

I'm a designer. Of course I judge a book by its cover.

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Overview

With over 15 years of working experience in branding and packaging, designing covers for print and publication is something very squarely outside my professional realm. Here’s why that doesn’t matter: for all intents and purposes, your book cover IS a package. It is a box on a shelf (virtual or otherwise), next to other boxes on other shelves, which contains a “product” that consumers may or may not be familiar with. Your book cover represents not just the contents of your product, but the brand that you have created— the brand which is, in this case, you. Because of all of this, it’s crucially important that you feel that your cover clearly and effectively communicates exactly what you want to convey, both about yourself and your work, in a visually appealing and eye-catching way. And doesn’t that sound like fun?

Portfolio (2 selected works)

Understanding Self-Publishing: 2013

David Vinjamuri

NOTE: THIS IS AN ARTICLE OF APPROXIMATELY 7,000 WORDS, NOT A BOOK. IT IS NOT A GUIDE TO SELF-PUBLISHING.Self-Publishing had dramatic and surprising effects on the publishing industry in 2013. Forbes contributor and NYU lecturer David Vinjamuri tells the illuminating tale of how this long maligned and neglected corner of publishing came to change the face of the entire industry.Vinjamuri explai... read more

NOTE: THIS IS AN ARTICLE OF APPROXIMATELY 7,000 WORDS, NOT A BOOK. IT IS NOT A GUIDE TO SELF-PUBLISHING.Self-Publishing had dramatic and surprising effects on the publishing industry in 2013. Forbes contributor and NYU lecturer David Vinjamuri tells the illuminating tale of how this long maligned and neglected corner of publishing came to change the face of the entire industry.Vinjamuri explai... read more

Binder (Michael Herne Book 2)

David Vinjamuri

When a colonel’s daughter goes missing, ex-Army operator Michael Herne travels to West Virginia to find her. Instead, Herne finds cults, communes and supremacists as he unravels the deadly conspiracy behind the girl’s disappearance . Meticulously researched and seamlessly plotted, BINDER is the scorching sequel to the bestselling thriller, OPERATOR.

When a colonel’s daughter goes missing, ex-Army operator Michael Herne travels to West Virginia to find her. Instead, Herne finds cults, communes and supremacists as he unravels the deadly conspiracy behind the girl’s disappearance . Meticulously researched and seamlessly plotted, BINDER is the scorching sequel to the bestselling thriller, OPERATOR.

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