Overview
Talent for creating engaging content that drives sales and customer loyalty.
Superlative project management expertise; agile and organized multitasker able to flex with balancing and shifting priorities.
Skilled in copywriting, editing, recipe development, and print layout; masterful problem-solver with comprehensive knowledge of publishing.
Adept at translating food trends and consumer insights into scalable product concepts.
Excellent interpersonal skills; capable of leading teams to complete projects within strict time and budget constraints.
Services
Non-Fiction
Languages
Work experience
Publications International, Ltd.
Lead editing on large-scale projects; provide seamless reader experience by connecting individual recipes to comprehensive vision. Follow and incorporate food trends for maximum market competitiveness. Deliver projects on-time and under-budget. Oversee all aspects of print production including artwork, layout, typesetting, and prepress. Provide cooking department with accurate food and nutrition information. Assemble, organize, and manage proprietary recipe database. Liaise with contract developers and stylists. Proof, correct, and finalize copy in InDesign. Curate, copy write, and oversee digital content for Facebook and Instagram accounts with social media team.
Headed editing team for $2M account, company’s largest and a household name.
Led all aspects of editing for 50 cookbooks including Get Juiced! (192 pages), November 2019; and CROCK-POT® Ultimate (320 pages), August 2019; and 30 magazines, including: CROCK-POT® Skinny Recipes, January 2020; and CROCK-POT® Paleo, August 2019.
Generated 185+ fully tested recipes with two colleagues over six months resulting in $150k+ of exclusive product development for client.
Publications International, Ltd.
Edited copy for tone, style, consistency, and grammar. Provided final review and approval on
prepress proofs. Coordinated project schedules to ensure deadline adherence and project
objectives fulfillment.
Executed 150+ projects; equally proficient in cookbooks and magazines. Titles include
Ultimate Party Food Book (256 pages), August 2007; Colección de Recetas para
Entremeses (384 pages), July 2004; and Asian Cooking (384 pages), October 2004.
Incorporated 300+ client brands into recipe development and enhanced customer-
facing client visibility in accordance with Multi-Brand Recipe Program.
Publications International, Ltd.
Facilitated all aspects of publishing process. Monitored inter-office artwork processes and artwork vendor relationships. Ensured timely project completion through active troubleshooting. Contributed to broad project portfolio across numerous departments.
Created between 3-5 meal ideas per month for company website with emphasis on consumer-ease, home-cooking techniques, and up-to-date food and nutrition guidelines.
Completed 90+ projects including Favorite Brand Name: One Dish Recipes and More (704 pages), September 2003; Mexican Fiesta (pages 384), October 2002; and 101 Recetas con Pasta (192 pages), June 2001.