Joella Morris

Joella Morris – Editor

Methodical and detail-oriented Managing Editor with 15+ years of progressive experience writing and editing for the culinary industry.

Overview

Prolific Content Writer yielding 3-5k+ pages annually and 500+ publications since 2007.
 Talent for creating engaging content that drives sales and customer loyalty.
 Superlative project management expertise; agile and organized multitasker able to flex with balancing and shifting priorities.
 Skilled in copywriting, editing, recipe development, and print layout; masterful problem-solver with comprehensive knowledge of publishing.
 Adept at translating food trends and consumer insights into scalable product concepts.
 Excellent interpersonal skills; capable of leading teams to complete projects within strict time and budget constraints.

Services
Non-Fiction
Cooking, Food, Wine, & Spirits
Languages
English (US)

Work experience

Publications International, Ltd.

Nov, 2007 — Present

Lead editing on large-scale projects; provide seamless reader experience by connecting individual recipes to comprehensive vision. Follow and incorporate food trends for maximum market competitiveness. Deliver projects on-time and under-budget. Oversee all aspects of print production including artwork, layout, typesetting, and prepress. Provide cooking department with accurate food and nutrition information. Assemble, organize, and manage proprietary recipe database. Liaise with contract developers and stylists. Proof, correct, and finalize copy in InDesign. Curate, copy write, and oversee digital content for Facebook and Instagram accounts with social media team.
 Headed editing team for $2M account, company’s largest and a household name.
 Led all aspects of editing for 50 cookbooks including Get Juiced! (192 pages), ​November 2019; and CROCK-POT® ​Ultimate (320 pages), August 2019; and 30 magazines, including: CROCK-POT®​ ​Skinny Recipes, ​January 2020; and CROCK-POT® ​Paleo, ​August 2019.
 Generated 185+ fully tested recipes with two colleagues over six months resulting in $150k+ of exclusive product development for client.

Publications International, Ltd.

Nov, 2003 — Nov, 2007 (about 4 years)

Edited copy for tone, style, consistency, and grammar. Provided final review and approval on
prepress proofs. Coordinated project schedules to ensure deadline adherence and project
objectives fulfillment.
 Executed 150+ projects; equally proficient in cookbooks and magazines. Titles include
Ultimate Party Food Book (256 pages), August 2007; Colección de Recetas para
Entremeses (384 pages), July 2004; and Asian Cooking (384 pages), October 2004.
 Incorporated 300+ client brands into recipe development and enhanced customer-
facing client visibility in accordance with Multi-Brand Recipe Program.

Publications International, Ltd.

Nov, 2000 — Nov, 2003 (about 3 years)

Facilitated all aspects of publishing process. Monitored inter-office artwork processes and artwork vendor relationships. Ensured timely project completion through active troubleshooting. Contributed to broad project portfolio across numerous departments.
 Created between 3-5 meal ideas per month for company website with emphasis on consumer-ease, home-cooking techniques, and up-to-date food and nutrition guidelines.
 Completed 90+ projects including Favorite Brand Name: One Dish Recipes and More (704 pages), September 2003; Mexican Fiesta (pages 384), October 2002; and 101 Recetas con Pasta (192 pages), June 2001.

Portfolio

Crock-Pot Italian Slow Cooking

Publications International Ltd.

Bring the taste of Italy into your kitchen with Crock-Pot® Italian, an incredible collection of sensational Italian dishes your whole family will love. Perfect for both everyday cooking and entertaining, this inspiring array of recipes captures the vibrant and... read more
The Cheese Lovers Cookbook

Publications International Ltd.

Who doesn't love cheese? Mozzarella, Parmesan, Provolone, blue, goat, Cheddar, Monterey Jack, Swiss, feta, Brie and more--you'll discover a variety of cheese-packed recipes to satisfy your cravings. - Enjoy more than 90 recipes for party starters, sandwiches, ... read more
Campfire Cooking

Publications International Ltd.

Gather 'round a crackling campfire with family and friends! Everyone will enjoy making good food with a variety of cooking methods. Use pie irons to make Pepperoni Pizza Sandwiches, create foil packets for S'more Bananas or toast Skewered Cinnamon Biscuits. Yo... read more
Let the Crock-Pot® Express Crock Multi-Cooker handle the pressure of mealtime. In a hurry? Pressurize. Not ready to eat now? Slow Cook.Each recipe includes two different cooking methods: one pressurized and one slow cookerRecipes for more than 95 dishes5 chapt... read more
5 Ingredient Instant Meals

Publications International Ltd.

Cross mealtime off your to-do list with these simple, streamlined 5-ingredient meals that can be on the table in 30 minutes or less. More than 100 recipes divided into 5 chapters: Breakfast Express; Sandwiches and Salads; Vegetarian Favorites; Beef and Pork; S... read more
Discover the tastes of American slow-cooked foods. From ribs and chicken wings to chilies and stews, these traditional recipes and regional specialties can be enjoyed straight from your Crock-Pot® slow cooker. Enjoy more than 100 delicious recipes for ribs, ch... read more
Managing blood sugar and improving your health has never been easier! Inside you'll find more than 90 low-sugar recipes for breakfast, main dishes, soups, snacks and more that satisfy your cravings. Sugar detoxing introduction filled with helpful information a... read more
Enjoy the convenience of your Crock-Pot® slow cooker even more with these super simple, mouthwatering recipes just dump and go! Now you can prepare delicious dinners with maximum flavor and minimum hassle you'll be in and out of the kitchen in no time! Choose ... read more
Eating clean isn't a new fad diet--it's part of a healthy and intuitive lifestyle. There are no calories, fat or carbs to count, and no avoiding an entire food group. Simply eat whole foods like fruits, vegetables, meat and grains plus eliminate processed food... read more
Discover fresh new recipes for classic potluck foods—you can make and take them to the next get-together with family and friends. Choose from more than 110 dishesDivided into 6 chapters including Breakfast & Brunch; Appetizer Party; Soups & Salads; Dinnertime ... read more
Crock-Pot Family Favorites

Publications International Ltd.

Add excitement to your family meals with this outstanding collection of slow-cooked dishes.More than 55 heartwarming recipes for frittatas, stews, tacos, pasta, puddings and more.Useful slow cooking introduction filled with hints and tips.More than 50 full-pag... read more
Crock-Pot Ultimate Slow Cooker Recipes

Publications International Ltd.

This ultimate collection of delicious recipes serves up a variety of dishes for both family and friends.350 recipes for appetizers, breakfast, lunch, dinner, drinks, desserts and more.Helpful introduction contains useful slow cooking tips and tricks.More than ... read more
Dive into a cookbook packed with delicious recipes made in your CROCK-POT® Express Crock Multi-Cooker. Each recipe has two versions—one for pressure cooking and one for slow cooking. The CROCK-POT® brand has been your trusted brand for one-pot cooking convenie... read more
Keto Air Fryer Cookbook

Publications International Ltd.

Bring out the air fryer and stick to your keto diet. Discover tasty foods you love that leave you feeling satisfied.More than 100 air-fried recipes for meals and snacksEach recipe includes nutritional informationCookbook chapters include Appetizers & Snacks; C... read more
Crock-Pot Everyday Recipes

Publications International Ltd.

Enjoy each day with a delicious slow-cooked dish! You can feed family and friends with ease with the Crock-Pot® Everyday Recipes cookbook. Let it be the hero in your kitchen week after week.More than 85 tasty recipes.7 chapters, one for each day of the week: S... read more

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