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Joel Kessel

Joel Kessel

Dublin, Ohio, United States

Joel Kessel is a PR and communications advisor of 24 years who helps authors understand how to get publicity for their book.

Overview

I'm a public relations and communications advisor who helps authors get publicity and awareness for their book.

Work experience

Owner

Self-employed
December, 1999 – Present (about 18 years)

Kessel Communications is a strategic communications agency that helps authors get publicity for their books to help drive sales. Led by Joel Kessel, the agency offers training, education and coaching services that focus on how authors can gain clarity on their message and how that message is managed and communicated through various earned media channels for third-party credibility and validation, such as reporters, bloggers, podcasters and online media.

With an integrated communications philosophy, Joel and his team take a holistic approach to marketing communications and PR that is focused on the PESO model (Paid, Earned, Shared, Owned media). This approach shows how an author can save time, be more strategic and have a larger impact on their sales efforts.

Projects

Creating a Haven of Peace

Worked with Author, Joanne Miller of 48 Days to the Work you Love, to create a press kit that positions her as an authority on intentional living. Helped craft her message that explains to readers how they can create a place to escape from the everyday stressors of life and how they can live a life they desire.

Advised Joanne on the development of her online media room to make it easy for media - podcasters, bloggers, reporters and producers - to find her and to learn more about her book. The online press room with her downloadable press kit can be found here:

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