I'm a public relations and communications advisor who helps authors get publicity and awareness for their book.
Kessel Communications is a strategic communications agency that helps authors get publicity for their books to help drive sales. Led by Joel Kessel, the agency offers training, education and coaching services that focus on how authors can gain clarity on their message and how that message is managed and communicated through various earned media channels for third-party credibility and validation, such as reporters, bloggers, podcasters and online media.
With an integrated communications philosophy, Joel and his team take a holistic approach to marketing communications and PR that is focused on the PESO model (Paid, Earned, Shared, Owned media). This approach shows how an author can save time, be more strategic and have a larger impact on their sales efforts.
Worked with Author, Joanne Miller of 48 Days to the Work you Love, to create a press kit that positions her as an authority on intentional living. Helped craft her message that explains to readers how they can create a place to escape from the everyday stressors of life and how they can live a life they desire.
Advised Joanne on the development of her online media room to make it easy for media - podcasters, bloggers, reporters and producers - to find her and to learn more about her book. The online press room with her downloadable press kit can be found here:
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Over 20 Years experience propelling Global brands through Graphic Design, Art Direction, Branding & Book Cover Design.
Former publishing director and experienced editor. I work on books with Phaidon Press about design, as well as on football titles for UEFA.