Jessica Rotondi

Jessica Rotondi - Editor

New York, New York, USA

Published author and editor with over a decade of New York City experience in book publishing and journalism.

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Overview

I'm an author and editor living in New York City. I vetted and edited personal essays at a major news site and worked at a "big five" publishing house, so I know how to pitch, write, and edit books and the articles that sell them.

I was Director of Content at SoulCycle, Senior Lifestyle Editor at The Huffington Post, and a book publicist at St. Martin's Press, where I had a "room of my own" to fill with books. My work has appeared in Atlas Obscura, Glamour, Greatist, Essence, Digiday, Forbes, The History Channel, The Huffington Post, and Refinery29.

My first book, "What We Inherit," tells the story of a family's 36-year search to bring a missing son home from the "Secret War" in Laos. I'm currently at work on a novel about startup culture in New York.

I am available for structural edits and copyedits and looking forward to working with you!
Non-Fiction
History
Fiction
Women's Fiction

Work experience

Writer & Editor

Self-employed
December, 2018 – Present (almost 2 years)

• Author of "What We Inherit," the true story of my family’s 36-year search to bring a missing son home from the Secret War in Laos (spring 2020, Unnamed Press)
• Freelance editor specializing in SEO for clients like The History Channel and A&E Networks
• Writer of SEO-optimized articles specializing in travel, history, and lifestyle for major publications like Atlas Obscura,, and Refinery29.
• Experienced developmental editor for book-length manuscripts. References available.

Senior Content Strategist

Boxed
January, 2017 – December, 2018 (almost 2 years)

• Managed all social channels as the daily voice of our brand across Facebook, Twitter, and Instagram. Increased our engagement rate by 126% across platforms in first six months.
• Defined our brand voice, writing copy for everything from product launches to Facebook ads to out-of-home subway campaigns, our blog, landing pages, and emails.
• Created branded content for partners like Pepsi, Unilever, Procter & Gamble, and Delta Airlines.
• Owned Boxed’s editorial calendar, creating a multi-channel content strategy that drove business.
• Oversaw SEO at Boxed, managing an SEO specialist to create a prioritized road map for success.
• Worked collaboratively with the design team to storyboard, write, provide creative direction, publish, and promote content.
• Directed redesign of Boxed's content hub, presenting strategy to CTO and bringing the blog from an external WordPress site to the ecosystem, closing the attribution loop and creating a shoppable, SEO-optimized content experience for Boxed customers.
• Co-founded and ran The Women’s Leadership Development Series, a monthly speaker series featuring female executives that fostered community and career advancement for the women of Boxed.

Director of Content

SoulCycle
August, 2015 – October, 2016 (about 1 year)

• Launched a redesigned and rebranded digital magazine, SOULlife, celebrating stories from the rider community.
• Led a cross-departmental team with members from tech, product, UX, and design while overseeing a social media manager, social media associate, and assistant editor.
• Collaborated with department heads in retail, publicity, talent, and marketing to tell innovative stories about our instructors, riders, and brand evolution.
• Partnered with brands like Coca-Cola's Smartwater and Spotify to launch co-branded custom content and in-person activations at SXSW.

Senior Lifestyle Editor

The Huffington Post
April, 2012 – August, 2015 (over 3 years)

• Directed recruitment, editing, publishing, and promotion of all blogs on HuffPost Black Voices, HuffPost Gay Voices, HuffPost Latino Voices, HuffPost Religion, HuffPost Women, HuffPost 50, and Webby Award-winning HuffPost Parents.
• Consistently recruited and edited pieces that topped site-wide viral traffic lists.
• Managed workflow of hundreds of bloggers while partnering with senior editors from diverse verticals to pitch and share stories.
• Defined and hand-selected the personal stories that graced the front pages of our verticals as well as the front page of.
• Created timely tweets and Facebook posts to promote blogs on @HuffPostBlog (47.6K followers) and our Facebook page (5 million likes).
• Edited posts by influencers such as Valerie Jarrett, Anne-Marie Slaughter, Caitlyn Jenner, Roxane Gay, and Susan Cain.
• Authored personal essays that went viral, including “MIA Solider Laid to Rest 36 Years After Disappearance,” and “7 things I Learned About Love When My Dad Started Online Dating.” The latter grew into a 30-minute live TV segment.

Executive Assistant & Social Media Associate

PEN American Center
October, 2009 – September, 2011 (almost 2 years)

• Conceived and executed membership-expanding campaigns on Facebook, Twitter, Tumblr, and YouTube; created press releases and conducted aggressive outreach to targeted media contacts.
• Curated timely content for PEN’s blog and social media platforms, including audio features, interviews, and round-ups.
• Ran PEN’s flash fiction contest, PEN Shorts, originating prompts, soliciting submissions, and selecting winning entries.
• Managed and trained a team of dedicated interns, holding weekly “pitch meetings” and assigning projects.
• Hosted talent at the PEN Festival’s hospitality suite, working with authors such as Salman Rushdie, James Franco, and press.
• Reported to the Executive Director and Director of Finance, handling confidential correspondence regarding PEN’s human rights campaigns, finances, and human resources.
• Scheduled, hosted, and took minutes at PEN Board meetings.

Founder and Editor-in-Chief

LaNew-Yorkaise.com
March, 2009 – June, 2015 (over 6 years)

• Founded LaNew-Yorkaise.com, a literary review site dedicated to making cultural events in New York City accessible to an international audience.
• Translated and covered French language events for English-speaking audiences.
• Reviewed upcoming fiction and nonfiction releases, with a focus on books in translation.
• Curated an events calendar highlighting book signings, panels, and literary festivals. See less

Publicity Assistant

St. Martin's Press
September, 2007 – October, 2009 (about 2 years)

• Simultaneously assisted the Associate Director of Publicity for Thomas Dunne Books/SMP and a publicity manager at SMP on their full list of titles while formulating publicity strategies for a wide range of fiction and nonfiction on my personal list.
• Scheduled multiple author tours at once, booking travel and scheduling interviews and speaking engagements.
• Wrote press releases and orchestrated review copy mailings and media outreach, prioritizing workflow from two managers.
• Planned book parties.
• Garnered media coverage in high-profile publications such as:
Vanity Fair
Glamour
The New York Times
NPR’s “This American Life”

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