Overview

I believe graphic design tells a story. Amazing designs tell the right story and fulfill their purpose of evoking an emotional response in someone, urging them to take action. Isn't that what all design should do?

I've created everything from book covers (my favorite) to digital marketing campaigns to conference signage. For many years, under the name Will Design For Chocolate, I offered a freelance graphic design business solely focused on helping authors build their brands, everything from websites to book covers. I worked with NY Times Bestselling Authors all the way to indie authors looking to break into their market. Now I operate with a co-conspirator at The Theater of Marketing. Book covers remain one of my favorite projects to work on.

I have been a marketing and design professional for over fifteen years, working in the startup and technology business world, with a solid, proven track record in my professional career of building and rebuilding brands, using design and content strategy to tell the story begging to be told.

I am also an author, which I have found gives me additional insight into what goes into a book, how a cover can get the right emotions across or make people turn away. I know your book is your baby, and I have confidence that I can create a cover that not only you'll love, but your audience will as well. One of my clients recently told me that of all her books, many of which were with traditional publishers, her fans told her that the cover I designed for her was their favorite. That is my goal with every cover I design.

Services

Languages

Fiction

Award-winning graphic designer of book covers. Worked with clients to build and create consistent brands. Designed, created and implemented broad range of materials, including book covers, interiors, websites, print collateral, promotional videos, and more, based on client discussions and brand - included graphic design, copy-writing and copy-editing of content. Retained a 90% repeat business with clients. Clients included Crescent Moon Press Publishing, NY Times Bestselling Author Brenda Novak, USA Today Bestselling Author Christyne Butler, USA Today Bestselling Author Tracy Devlyn, USA Today and Amazon Bestselling Author Ciara Knight.

In my professional business life, I have worked for a variety of companies as a marketing manager/director, managing marketing strategies and executing full marketing plans. My business profile can be found on LinkedIn: Jeannie Ruesch.

Isle of Night (The Watchers Book 1)

Veronica Wolff

IS LIFE OFFERING FEWER AND FEWER OPTIONS? THEN JOIN THE DEAD.When Annelise left for college, it meant good riddance to her abusive father and stepmother—until a bureaucratic screw-up left her without a diploma, flat broke, and facing an uncertain future. Then she met Ronan—tall, dark, and way too seductive for her own good. He promised Annelise a new life, if she had the courage to chance the ... read more

IS LIFE OFFERING FEWER AND FEWER OPTIONS? THEN JOIN THE DEAD.When Annelise left for college, it meant good riddance to her abusive father and stepmother—until a bureaucratic screw-up left her without a diploma, flat broke, and facing an uncertain future. Then she met Ronan—tall, dark, and way too seductive for her own good. He promised Annelise a new life, if she had the courage to chance the ... read more

Tangled Souls

Jana Oliver

Wiccan Gavenia Kingsgrave’s psychic gift, the ability to talk to the dead, comes with strings attached. As a Shepherd, she escorts them into the hereafter, but not all the souls want to cross over, and some can be downright vicious. When her latest case involves a heart-breaking hit-and-run victim, Gavenia is stressed to the max. The last thing she needs is a no-nonsense private detective on h... read more

Wiccan Gavenia Kingsgrave’s psychic gift, the ability to talk to the dead, comes with strings attached. As a Shepherd, she escorts them into the hereafter, but not all the souls want to cross over, and some can be downright vicious. When her latest case involves a heart-breaking hit-and-run victim, Gavenia is stressed to the max. The last thing she needs is a no-nonsense private detective on h... read more

A Rogue's Deadly Redemption (The Willoughby Family Series Book 3)

Jeannie Ruesch

Scandal forced Lady Lily Melrose into an untenable decision: marry the man she wanted but who wanted someone else or leave her home for America. She gambled and stayed. Now, almost four years later, Lily is ready to gamble again—on a future that means leaving her neglectful, absent husband behind. But when a deadly adversary threatens them both, Lily realizes how little she understood about he... read more

Scandal forced Lady Lily Melrose into an untenable decision: marry the man she wanted but who wanted someone else or leave her home for America. She gambled and stayed. Now, almost four years later, Lily is ready to gamble again—on a future that means leaving her neglectful, absent husband behind. But when a deadly adversary threatens them both, Lily realizes how little she understood about he... read more

Weighted (The Neumarian Chronicles) (Steampunk): Book 1.5

Ciara Knight

The Great War of 2185 is over, but my nightmare has just begun. I am being held captive in the Queen’s ship awaiting interrogation. My only possible ally is the princess, but I’m unsure if she is really my friend or a trap set by the Queen to fool me into sharing the secret of my gift. A gift I keep hidden even from myself. It swirls inside my body begging for release, but it is the one thing ... read more

The Great War of 2185 is over, but my nightmare has just begun. I am being held captive in the Queen’s ship awaiting interrogation. My only possible ally is the princess, but I’m unsure if she is really my friend or a trap set by the Queen to fool me into sharing the secret of my gift. A gift I keep hidden even from myself. It swirls inside my body begging for release, but it is the one thing ... read more

Breathless

Cole Gibsen

Obituary-reading emo girl Edith Small is broken - the end result of forcing herself inside a mold that doesn't fit. All she wants is to conform to her strict sergeant stepfather's rules long enough to make it to graduation day. But a boat accident threatens to unravel the life Edith has worked so hard to keep. After waking up in a hospital with a lacerated shoulder, Edith fakes amnesia. Becaus... read more

Obituary-reading emo girl Edith Small is broken - the end result of forcing herself inside a mold that doesn't fit. All she wants is to conform to her strict sergeant stepfather's rules long enough to make it to graduation day. But a boat accident threatens to unravel the life Edith has worked so hard to keep. After waking up in a hospital with a lacerated shoulder, Edith fakes amnesia. Becaus... read more