Janet Margot

Janet Margot - Marketer

Seattle, WA, USA

Get your books discovered by the right readers.

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Overview

I help authors of all levels achieve success in promoting titles on Amazon and beyond. I have unique expertise in that I am an ex-Amazonian having worked on the platform for 8+ years where I built out the book ads program. I am current a contributor to Mark Dawson’s Self Publishing Formula 'Ads for Authors' course.

I understand that an author’s focus should be on their writing, not trying to navigate the ads industry. My goal is to simplify the process, explain the fundamentals, and help you advertise effectively. I believe in independent authors, I believe in advertising, and I believe I can help clients succeed. In addition to optimizing or even getting started with ads, I can help build the right on and off-Amazon strategy to get your books discovered by the right readers.

Certifications

  • ex-Amazonian
  • Amazon Ads expert from the inside

Work experience

Founder

Self-employed
January, 2020 – Present (about 1 year)

(Various) Head of Marketing, Sr Product Manager - Book Ads

Amazon Advertising
August, 2011 – December, 2019 (over 8 years)

Trade Marketing Manager

Lonely Planet Publications
September, 2004 – April, 2007 (over 2 years)

At Lonely Planet, I owned the marketing and co-op relationship for bookshops and distributors in North America as well as Amazon, Barnes & Noble, Borders, Chapters and Indigo.

Projects

Launched specialized book ads education program.

With the ads system confusing to navigate we launched an educational email and webinar series to teach authors and publishers how to use the platform to get their books discovered and convert to a sale.

Launched book advertising program at Amazon (2015)

We took an agnostic advertising program and onboarded thousands of KDP authors and traditional publishers. We then conformed the platform to accommodate the nuances of how books are bought and sold based on the customer journey, among other things.

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