At Lonely Planet, I owned the marketing and co-op relationship for bookshops and distributors in North America as well as Amazon, Barnes & Noble, Borders, Chapters and Indigo.
With the ads system confusing to navigate we launched an educational email and webinar series to teach authors and publishers how to use the platform to get their books discovered and convert to a sale.
We took an agnostic advertising program and onboarded thousands of KDP authors and traditional publishers. We then conformed the platform to accommodate the nuances of how books are bought and sold based on the customer journey, among other things.
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Experienced copywriter writing back cover copy/ ad copy for fiction and non-fiction books. For £180 I produce a blurb and Facebook ad copy.
Training, tracking/analytics, helpful insight and advice to help authors engage their audience, grow their email list and sell more books.