George Saad - Designer
I'm a super passionate, inventive and practical, multi-disciplinary designer and creative.
Request a quote
Verified identity
Overview
I'm George Saad, a super passionate, practical, multi-disciplinary designer and creative. Musical theatre geek, proud member of the Beyhive, Oscars historian, self proclaimed master chef, dumpling connoisseur, sneaker enthusiast, and collector of paper samples.
The last two years I've been working as a senior designer at HarperCollins Publishers Australia. My work included marketing materials, event management and book design. I was responsible for creative directing and managing the roll out of the companies theme for 2019 & 2020. These were company wide campaigns that were rolled out nationally over the year.
I'm a trustworthy pair of hands, with experience in not only covers and book interiors but also marketing design. I understand how a book translates to the market and how they can be communicated effectively through strong marketing collateral. I don't follow trends or certain styles, it's always what's best for the brief. Collaboration is important to me, I'm always looking to learn and be educated by different people and professions.
I've also been lucky enough to have experienced the management side of a design studio. I've worked as studio, production and general managers in past roles. Gaining this experience has been invaluable in giving me the ability to not be too precious or fussy about my work, but also know the importance of being thorough, the value of presenting an idea and truly pinpointing a client's needs.
Services
Languages
English
Fiction
Literary Fiction
Short Story
Thriller & Suspense
Certifications
- Bachelor of Design in Visual Communication (First Class Honors)
Awards
- 2015 Winner NSW Graduate of the Year Awards
Work experience
Senior Designer
HarperCollins
May, 2018
–
May, 2020
(about 2 years)
You can usually find me working on marketing materials for book releases including digital ads, posters, outdoor signage, lightwalls, brochures, window displays, press ads and EDMs. Otherwise working on book covers or corporate marketing.
Designer and General Manager
Charles Lloyd
January, 2016
–
May, 2018
(over 2 years)
Responsible for the creative direction and brand identities for commercial, retail and residential sites which would roll out to full suites of collateral including printed brochures, presentation folders, websites, EDMs, digital ads, flyers and external site signage. Managed and designed display suites, consulting on interiors, finishes, signage and wayfinding. Moved into the role of General Manager where I ran the studio and was the lead creative on all projects. This involved managing clients, suppliers, workflow, accounts, invoicing and a team of designers.
Designer, Printer and Studio Manager
D&d Letterpress
December, 2013
–
January, 2016
(about 2 years)
Produced complete wedding packages, business stationery and corporate materials. Designed and managed the studios rebrand which included print materials, packaging, website, sample book and a line of stationery products. As studio manager, I was responsible for all stages of a project from client meetings, designing, pre-press, printing and delivery.
Portfolio (11 selected works)
The Girl On The Page
John Purcell
Two women, two great betrayals, one path to redemption. A punchy, powerful and page-turning novel about the redemptive power of great literature, from industry insider, John Purcell. Amy Winston is a hard-drinking, bed-hopping, hot-shot young book editor on a downward spiral. Having made her name and fortune by turning an average thriller writer into a Lee Child, Amy is given the unenviable ta... read more
Devoted
Dean Koontz
The chilling, unputdownable new novel from Dean Koontz, the master of suspense. A mother, a boy, and a desperate battle against the night.Woody Bookman hasn't spoken a word in his eleven years of life. Not when his father died in a freak accident. Not when his mother Megan tells him she loves him.For Megan, keeping her boy safe and happy is what matters. But Woody believes a monstrous evil is ... read more
Lost in Track Changes
Cate Kennedy, Krissy Kneen
Cate Kennedy, Ryan O'Neill, Fiona Capp, Robert Hoge, and Krissy Kneen take the personal and intimate craft of memoir and turn it over to the cut-and-paste transformation of remix culture, combined with a hint of old-fashioned parlour games.Edited by Simon Groth, Lost in Track Changes begins with five vignettes, short pieces of memoir. Each of these texts is passed onto another author within th... read more
Barrenjoey Road
Mercer, Neil
This Is Not How It Ends
Casinader, Jehan
Inheritance of Secrets
Sonya Bates
A brutal murder. A wartime promise. A quest for the truth. Kate Furnivall meets Caroline Overington in a gripping, page-turning mystery. No matter how far you run, the past will always find you.Juliet's elderly grandparents are killed in their Adelaide home. Who would commit such a heinous crime - and why? The only clue is her grandfather Karl's missing signet ring.When Juliet's estranged sist... read more
Love And Other Battles
Tess Woods
'Emotional, compelling'; 'Compulsively readable'; 'Utterly unputdownable'; 'A must-read for all fiction lovers' ... 1969: Free-spirited hippie Jess James has no intention of falling for a soldier ... but perhaps some things are not in our power to stop.1989: Jess's daughter, Jamie, dreams of a simple life - marriage, children, stability - then she meets a struggling musician and suddenly the f... read more
Cry of the Firebird
T.m. Clark
In the badlands of Africa, a resourceful doctor fights to save her patients' lives. Australian thriller writer T.M. Clark returns with a vivid, action-packed adventure in the tradition of Wilbur Smith. South African--born Doctor Lily Winters, a consultant with the World Health Organization, has been in the thick of some of the worst humanitarian disasters across the globe. But when she's poste... read more
Hunted Down and Other Tales: By Marcus Clarke
Simon Groth
A book that looks like it has fallen through time (at least until you open it up), Hunted Down and Other Tales by Marcus Clarke collects and remixes three stories by nineteenth-century author Marcus Clarke. It's been described as 'intricately beautiful', 'brain spinning' and (seriously) 'digital, historical, physical, fun, provocative, contemporary, formally playful and generally delicious'. W... read more
She Named Me Wolf (The Many Lives of Wolf Book 1)
Smart, Tenkara
Elsewhere
Dean Koontz
The fate of the world is in the hands of a father and daughter in an epic novel of wonder and terror by Dean Koontz, the #1 New York Times bestselling master of suspense. Since his wife, Michelle, left seven years ago, Jeffy Coltrane has worked to maintain a normal life for himself and his eleven-year-old daughter, Amity, in Southern California. It's a quiet life, until a local eccentric known... read more
George has 1 review
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
I highly recommend George Saad. My book cover design was better than I could have ever imagined, and I have received thousands - and I mean thousands - of positive comments on the cover design in less than one month. George also did the internal pages of my book and made it so easy for me to go 'live' within minutes of receiving the files. George was professional, listened to my needs/feedb...
Read more
Tenkara Smart, July 2020
Explore the Reedsy Community
Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.
Lauren Kolesinskas
Freelance illustrator and hand letterer. Bold, surreal and quirky work. Past clients include NY Times, Le Monde, Variety, Washington Post.
New York, NY, USA
Melissa Dias-Mandoly
Award-winning designer and artist. I especially love designing poetry books, and have experience with non-fiction and academic texts.
Pittsburgh, PA, USA
