Overview
Services
Non-Fiction
Fiction
Languages
Awards
- ABF+RDI Design Award, issued by the Brazilian Franchise Association in 2018. Silver award for the new packaging system for the Imaginarium brand. Team: Rafaela D’Agostini, Pedro Ribeiro, Daniella Sgrott.
- Objeto Brasil Design Award, issued by Objeto Brasil in 2016. Bonze award for the iCoruja bluetooth speaker created for Imaginarium. Team: Luciana Darwich and Cecília Rosa.
- 28º Museu da Casa Brasileira Design Award, issued by Museu da Casa Brasileira in 2004. Shortlisted poster for the award.
- XII Prêmio House and Gift Design, issued by Prêmio House and Gift Design in 2011. Winner / textile category – Biscoito recheado pillow (Imaginarium). Team: Thayse Tsuruyama, Carolina Lusser, Larissa Berlato and Cecília Rosa.
- 19º Museu da Casa Brasileira Design Award, issued by Museu da Casa Brasileira in 2005. Honorable mention – Plastic sink for Tigre. Team: Bruno Castanha and Gustavo Chelles, Chelles & Hayashi Design.
Certifications
- Bachelor's degree in product design (Centro Universitário Belas Artes de São Paulo, 2003)
- Master's degree in Graphic Design (Istituto Europeo di Design, São Paulo, 2006)
- Master's degree in Art Direction (Elisava Escola Superior de Disseny, Barcelona, 2009)
Work experience
Self-employed
Freelancer working with calendars, catalogs, logotypes, posters, artwork for products, and music albums.
Self-employed
Calligrapher for wedding invitations and other wedding demands as chalkboard lettering, instagram posts etc.
grupo Imaginarium
Responsible for the design team results, my tasks are:
- Leading the design team (6 designers, 4 interns and a copywriter): making them productive, motivated, innovative – working at their best quality.
- Review their work, guide their growth and review their performance.
- Ensure the team is improving the design quality
- Measuring team results
- Design direction: helping and guiding the team on copywriting, product, packing and graphic design.
- Searching for graphic, product and consumer behavior trends
- Negotiating with sourcing, planning, and quality teams
grupo Imaginarium
Responsible for the design team results, my tasks were:
- Ensure projects were delivered within deadline
- Ensure the team were keeping the project quality
- keeping the team motivated and innovative
- measuring team results and capacity
- design direction: helping and guiding the team on copywriting, product, packing and graphic design.
- searching for graphic and product trends
- negotiating with sourcing and quality teams
grupo Imaginarium
Responsible for:
- Product creation: photo frames, mugs, pillows, t-shirts, electronics, and many other kinds of gifts; working with a wide range of materials and printing techniques.
- Analysis of product prototypes.
- Searching for new graphic trends.
- Seasonal product collection graphic concepts.
- Lettering.
- Packaging creation.
- Training and coordination of interns.
- Visiting trade fairs locally and abroad.
Editora Moderna
In-house advertising agency.
Creation of ad campaigns to the end user, suppliers and co-workers.
Eumogàfic
Editorial design (books, magazines and catalogs).
