Elena Etter

Elena Etter - Designer

London, UK

Fascinated by languages and communication, and in a constant search to translate the world through typography and writing.

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Overview

I am a Central Saint Martins’ graphic design graduate currently working as a freelancer alongside studying a masters degree in data visualisation. I believe in design as a strong shaper of how we see and navigate the world.

My practice revolves around words and languages, considering writing as a form of process and text as a piece of design. I believe that language is at the core of what we do and who we are. We are at the mercy of ever-accumulating language, and it exerts an undeniable pull on the way we perceive, think, and create.

I work in the cultural field, mainly for artists, photographers and arts and design universities. I have a distinct focus on typography and I always keep an eye on details. I do editorial design and books because I like dealing with their consistency over time; the rhythm and the many levels at which they interact with the reader. I enjoy creating information systems in which I can push the borders between experimentation and consistency.

In my work I always try to capture the essence of a project and discover a unique and simple way to communicate it. I strongly believe that the purpose of graphic design is not only to make beautiful things, but to build surprising visual concepts and make a strong statement.

Languages
English
Non-Fiction
Architecture
Art
Design
Photography
Writing & Publishing
Fiction
Literary Fiction
Poetry
Short Story

Certifications

  • BA (Hons, first) Graphic Design

Awards

  • Type Directors Club Certificate of Typographic Excellence

Work experience

Designer

Self-employed
January, 2015 – Present (about 6 years)

Working on a variety of projects ranging from identity design, to book and editorial, and web design and development. Having my personal practice going has allowed me to develop more creative projects, challenge myself in new mediums and skills, and addressing varied audiences.

Designer

Frieze
January, 2018 – December, 2020 (almost 3 years)

My team was in charge of designing everything from internal communications to material for the general public to printed packages for a VIP audience to large-scale outdoor signage.

Designer

William Hall Office
August, 2017 – December, 2017 (4 months)

Designer

Fraser Muggeridge Studio
August, 2017 – December, 2017 (4 months)

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